Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. This resulted in 20% more platform usage.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Hubspot

JULY 18, 2025

Instead of using standard templates in their demos, they customize everything around the prospect’s real sales playbook, objection-handling examples, and KPIs. The explanation we use on our website is the same one that our staff uses when communicating with customers face-to-face, resulting in a smooth flow of information.”

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? You’re not alone. What is Microlearning?

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. And with scenario-based coaching, they can practice objection handling before it happens live.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 119

Objectives and Key Results Objection handling GTM Pipeline 119

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1. The goals need to mirror that.”

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. The result? It’s a practical way to work better and deliver results.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

OCTOBER 14, 2024

Key Takeaways An effective revenue operations strategy streamlines every touchpoint of the customer journey and prevents disjointed experiences. A revenue operations strategy outlines the steps, objectives, and KPIs needed to maximize revenue growth. What is a Revenue Operations Strategy?

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Heinz Marketing

MARCH 13, 2025

It has a clear tie-breaker It prioritizes alignment to business objectives above all. Then, ensure that sales is one of the key reviewers on drafts. A good prioritization model does the following (in order of importance): It yields a single top priority. Not 2, certainly not 3. 5 is right out! It doesnt overweight urgency.

Objectives and Key Results 52

Objectives and Key Results Campaign Start-ups Follow-up 52

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117

GTM Sell Customers Cold Call 117

Partners in Excellence

MARCH 20, 2025

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. Choose from our course catalog!

Real Estate 109

Real Estate GTM Objectives and Key Results Objection handling 109

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

SaaStr

JUNE 30, 2025

These tools aren’t just shiny objects — they’re the foundation of how a small team creates outsized impact. We feed it our YouTube videos and SaaStr sessions, and it spits out crisp, actionable summaries that actually capture the key insights. We’re married to getting better results for our community.

Objectives and Key Results 99

Objectives and Key Results GTM Niche Gaming 99

Heinz Marketing

JUNE 19, 2025

While I am a firm believer in a PM being key the moment you start producing content and campaigns, there are some teams with greater need. If you have multiple GTM motions, product groups, or any time at all you have an internal creative resource servicing requests from multiple teams. Are they willing to all commit to a process?

Objectives and Key Results 78

Objectives and Key Results GTM Cross-sell Clients 78

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. As a key GTMfund partner, they equip sales and marketing teams with top performers. You know, a bunch of Q& A and sort of objection handling.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 78

GTM Sell Pipeline Networking 78

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 63

GTM Up-sell Start-ups Gaming 63

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. The result? Below are four reasons GTM teams stumble.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Hubspot

MAY 5, 2025

Youll tune into their words, tone, and hesitations and catch their real pain points, objections, and urgency. The result? Or if their competitors are ranking for key industry terms, I bring that up. How do you currently measure the success of your content, and what results are you hoping to improve? What happened?

Objectives and Key Results 74

Objectives and Key Results Pitch Trust Follow-up 74

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM 66

GTM X-functional Start-ups Go To Market 66

Heinz Marketing

MARCH 18, 2025

It has a clear tie-breaker It prioritizes alignment to business objectives above all. Then, ensure that sales is one of the key reviewers on drafts. A good prioritization model does the following (in order of importance): It yields a single top priority. Not 2, certainly not 3. 5 is right out! It doesnt overweight urgency.

Pipeline 54

Pipeline Objectives and Key Results Campaign Start-ups 54

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. As a key GTMfund partner, they equip sales and marketing teams with top performers. Hello and welcome back everyone to the GTM podcast. It’s one of my faves.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Heinz Marketing

MAY 19, 2025

General GTM Orchestration Questions What is marketing orchestration, and why does it matter? It helps everyone stay on the same page, speeds up execution, and improves results by connecting efforts across content, campaigns, and tools. What are the key components of a successful B2B GTM strategy?

Go To Market 54

Go To Market GTM Objectives and Key Results Campaign 54

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. Listen to your customers.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn. Create margin growth.

GTM 112

GTM E-commerce B2B Profit margin 112

SaaStr

APRIL 5, 2023

Revenue Operations Is Much More Than Sales Revenue ops aren’t just GTM, GTM strategy and ops, sales or marketing ops, but you’ll see these titles and roles in various companies. Considering aspects of sales and GTM strategies. Determine early markers on GTM strategy. What should the GTM approach be? Enablement.

GTM 98

GTM Education Objectives and Key Results Territory 98

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market. Start with a clear objective.

Go To Market 109

Go To Market GTM Objectives and Key Results Technology 109

SaaStr

OCTOBER 3, 2023

Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says. Key Differentiators (Kd) Your position is to directly address the key differentiators and why your solution is the best. Through customer stories.

B2B 116

B2B GTM Objectives and Key Results Sell 116

ConversionXL

APRIL 24, 2017

What results from this romance is tool overload. You can use your Google Analytics data to identify key segments of users to target users as audiences shared Optimize. Pre-selected experiment objectives. Sean explains why he thinks GTM is the way to go, too… Sean McQuaide , LunaMetrics : “Why use GTM?

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Make sure Optimize is connected with Google Analytics so that you can track results. Spoiler alert: It’s also something you can solve with GTM.)

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110