SaaStr

NOVEMBER 20, 2024

Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt. Copilot started from an internal interest in Github to help its developers be more productive, to be happier, and to stay in their flow state longer.

Product 104

Product GTM Legal Launch 104

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. One of the things I’ve started doing is counting how many times they use the word, “Customer.” What do we have to change in our GTM to do this? It’s good, enjoy!

Customers 107

Customers GTM Conversion Meeting 107

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 57

Pipeline GTM B2B Follow-up 57

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io and Apollo.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 121

GTM Growth Referrals Cross-sell 121

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s a very obvious thing [00:04:00] to start a yogurt business.

GTM 74

GTM X-functional Start-ups Campaign 74

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

GTM 130

GTM B2B Drivers/motivators Sports 130

Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. Let’s start with what coaching is not: Training isn’t coaching. We have those meetings scheduled every week, pipeline reviews, deal reviews, account reviews one on ones, and others. Are you starting to discern a pattern in these things?

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. How much are you spending on marketing?” Jason asks.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

AUGUST 20, 2024

Matt started his career as a Certified Public Accountant for Price Waterhouse and Kraft Foods. Highlights: (14:10) Challenging the belief that 3-5X pipeline coverage is the answer to sales problems. (18:44) With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster.

GTM 121

GTM Pipeline Sales Gaming 121

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She started her career as a management consultant for PricewaterhouseCoopers. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 113

GTM Management Consulting Growth Pipeline 113

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Let’s get into it. Let’s get into it. Use Fewer Resources.

Pipeline 121

Pipeline GTM Cross-sell Sports 121

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. If we’re designing a process that will work well, it needs to start with the buyer. Let’s start at the beginning — with the customer.

GTM 117

GTM CRM Pipeline Referrals 117

Partners in Excellence

MAY 5, 2025

We start providing new tools and technologies focused on improving efficiency. Imagine, “Use this AI tool, you need to 10X your personalized emails… ” Alternatively, we say, “You need to build your pipeline… ” Or we say, “This is the playbook, stick to it! Let’s do a thought experiment.

GTM 84

GTM Pitch Pipeline Up-sell 84

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. I think I got to start by maybe putting you on the spot a little bit. So like, if I go back.

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. The best demand-gen marketers are machines who generate pipeline and brag about what they did.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli

Product 65

Product GTM Niche Growth 65

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Work to win over prospects and accounts that have been active with your company and in your pipeline.

GTM 133

GTM B2B Sales Pipeline 133

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They start worrying about how many touchpoints are sales and marketing hitting. But then things change.

GTM 109

GTM E-commerce B2B Profit margin 109

Sales Hacker

NOVEMBER 17, 2023

Three overarching learnings from incredible sales leaders who have lived through the ups and downs of growing sales teams at some of the fastest growing SaaS companies is exactly what we’ll dive into today – so you can get the learnings and insight without being in the driver’s seat. Avoid premature AE expansion.

GTM 127

GTM Pipeline Strategize Strategic planning 127

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’

GTM 121

GTM Pipeline SQL UX 121

Partners in Excellence

JULY 19, 2024

In the press of developing and executing our GTM strategies, there’s a tendency to be preoccupied with our own organizations, products, goals. More marketing programs, more outreach, higher levels of activity, more pipeline, and on and on. I asked, “In each article, how often is the concept of a customer brought up.

Customers 143

Customers GTM Meeting Technique 143

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? Lead source attribution.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Heinz Marketing

MARCH 15, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 120

Pipeline Sales Technology Technology 120

Sales Hacker

JANUARY 19, 2024

Often, the best hook is the last part of the what I write out – don’t underestimate starting with the conclusion. More for your eyeballs: Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March. Start-ups to watch: breathing ai – they have a free Chrome extension.

Growth 121

Growth GTM CRM Launch 121

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 108

GTM Launch Education Account management 108

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. The reason to start purely product-led and work into sales is that these factors will help you gauge how much sales to introduce to your motion. Effort How much time and resources does it take for a customer to get started using your product?

Product 124

Product GTM Sales CRM 124

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Use Fewer Resources.

GTM 125

GTM Education Sales B2B 125

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. What does this mean? That’s a big gap. … wrong.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Heinz Marketing

SEPTEMBER 3, 2020

has outlined 6 steps for you to roll up your sleeves and put your bold new vision into action. Like win rate, average deal size, amount of pipeline you need to create at each stage. Benchmarks are a great start but even better is looking at your own historical data and setting improvements on them. No Cold Calls.

GTM 121

GTM SQL Pipeline Campaign 121

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! For example, some marketing leaders are finding excellent budget trimming opportunities with ineffective paid media, while others whose GTM motions have a demand capture component are still seeing good returns. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 127

GTM B2C Growth Territory 127

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 121

GTM Growth Campaign B2B 121

Sales Hacker

JANUARY 27, 2024

Audience-aware Effective messaging starts with understanding your audience. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 119

GTM Niche CRM Account management 119

ConversionXL

AUGUST 27, 2019

Get started with this tracking plan example. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. It’s not a matter of GTM vs. Segment.

GTM 124

GTM X-functional CRM Technology 124