SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design.

GTM 120

GTM X-functional Engineering Referrals 120

SaaStr

AUGUST 26, 2024

Customer Success Proactively Sells: The Best Defense is a Great Offense with Notion’s CRO and GitHub’s VP CS. They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth.

Networking 118

Networking GTM X-functional Finance 118

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). Mid Market/Department – selling platforms and applications using annual contracts.

Go To Market 96

Go To Market GTM X-functional Territory 96

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

Go To Market 110

Go To Market GTM Non-Profits Quota 110

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. What needs to be true to become closer to PLG?

Go To Market 97

Go To Market Growth GTM X-functional 97

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 124

GTM SQL X-functional Engineering 124

ConversionXL

APRIL 25, 2016

In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. For example, you sell coins in a game or users sell virtual products to other users. Of course, you can also sell physical products in-app. Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Sales Hacker

JANUARY 13, 2021

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Enterprise software companies rarely resell agreements because they are focused on selling their software.

GTM 88

GTM Negotiate Profit margin Contract 88

ConversionXL

JULY 8, 2020

Sell products from your catalog. The keyword insertion function matches the exact keyword someone typed in. There are a few requirements for images that you can use in ads: Minimum image dimensions: 760 x 400 pixels; Maximum image dimensions: 1,900 x 1,000 pixels; Required aspect ratio: 16:9; File types eligible: jpeg,png, and.gif.

GTM 100

GTM X-functional Appointment Campaign 100

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Dawn Herndon, Vice President of EMEA Build & ISV Partnerships at IBM, shares the areas where AI can accelerate your business and the different factors you need to consider as you build products and solutions to sell. AI is the X-factor.

X-functional 71

X-functional Government Technology Technology 71

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Do a competitor analysis.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. If you’re selling car tires, anyone with a car is a fit. CR(t) —The conversion rate as a function of time to get to a single SQL. This may work well in a market with an unlimited number of companies to sell into.

Prospecting 60

Prospecting SQL GTM X-functional 60

Highspot

MAY 20, 2022

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 116

GTM Sell Customers Cold Call 116

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? If you sell globally, wouldn’t you want to know which countries’ sales are most impacted by bank holidays? If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava.

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

FEBRUARY 19, 2019

Jaimie is a veteran sales leader and has experience selling everything from SaaS to virtualization, storage, and networking. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. They are about buying time, educating, and selling the meeting. What’s the ROI on my sales development team as a function?

Cold Call 13

Cold Call Inside sales Sales B2B 13

SaaStr

NOVEMBER 2, 2019

What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? You could.

Price 65

Price GTM Up-sell Product 65

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? Dave was CEO of Host Analytics from 2012 to 2018 where he quintupled ARR while halving customer acquisition costs in a highly competitive market, ultimately selling the company in a private equity transaction.

X-functional 57

X-functional SQL Pipeline Go To Market 57

Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And what great GTM impact they’d be losing if they bet the money on something else. Thats because most marketers have never invested in knowing.

GTM 102

GTM B2B X-functional Up-sell 102

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. 19:38 – Selling a massive transition to enterprise customers. Scott Barker: Hello and welcome back to the GTM podcast.

GTM 104

GTM Gambling B2B E-commerce 104

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. The future of GTM is here. 00:01:00] Sophie Buonassisi: Hello, and welcome back to the GTM Podcast.

GTM 95

GTM Campaign Pipeline Launch 95

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. 19:38 – Selling a massive transition to enterprise customers. The post GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canvas CCO appeared first on GTMnow.

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 96

GTM Quota Drivers/motivators Sales 96

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 80

GTM Growth X-functional Referrals 80

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64

GTM Up-sell Start-ups Gaming 64

Sales Hacker

APRIL 29, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. The future of GTM is here. The AI SDR Summit, put on by Qualified, just took place.

GTM 89

GTM Product X-functional Start-ups 89

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 101

GTM X-functional Price Pipeline 101

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 64

GTM B2B Follow-up Campaign 64

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication.

GTM 86

GTM Finance Cross-sell X-functional 86

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. It’s one of my faves.

GTM 81

GTM X-functional Objectives and Key Results Start-ups 81