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7 tips for delivering high-impact technical SEO audits

Search Engine Land

This results in missed opportunities for better search rankings and increased organic traffic. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits.

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AI Tasks and Tools for SDR Success

Heinz Marketing

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io and Apollo.io

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Align closely with strategic objectives : Ensure the tools support broader business goals. Pull user logs for each tool. Processing.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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5 steps to ensure business goals lead your martech strategy

Martech

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., When teams work together, martech stops being a source of silos and starts being the bridge to bigger goals.

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A co-pilot approach to genAI (with prompt examples)

Martech

The relationship between marketers and generative AI has been complicated from the start. It assists them in creating high-quality content. These directors want to use AI to improve business results. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change.

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How to prioritize technical SEO tasks

Search Engine Land

The reasons are simple: If your KPIs aren’t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support. Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority. Business email address Sign me up!