SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 74

Product GTM Trust Growth 74

Martech

MAY 6, 2024

Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. Don’t fear the cookie-less world The age of third-party cookies is coming to an end.

Customers 106

Customers Trust Campaign Closing 106

Martech

MAY 16, 2024

You want to capture more leads. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?

A/B testing 115

A/B testing Campaign Lead generation Technology 115

Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Now, think about this.

User Experience 109

User Experience Niche Service Closing 109

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customers 101

Customers Represent Promote Start-ups 101

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who you do it for. What products or services you offer to fulfill your promise.

Engineering 109

Engineering Networking Clients Construction 109

SaaStr

MAY 14, 2024

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. Did You Say Hype Cycle? Now, you can go after it.

UX 78

UX Intrinsic Product Conversion 78

Martech

MAY 15, 2024

Q: Tell us about what you’re doing with Silicon Foundry. What really catalysed it was a lot of the questions we were getting about which use cases were generating ROI today and we kept coming back to marketing-related use cases. Q: One example of a startup you have worked with is Echo AI. No surprise.

Retail 87

Retail Cross-sell Technology Technology 87

Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

Customers 93

Customers Niche Strategize Represent 93

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Direct : When users get to a website directly by entering the URL.

Referrals 133

Referrals Cross-sell Engineering Conversion 133

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 115

Trust Consult Conversion Customers 115

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Trust 105

Trust Customers Healthcare Service 105

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Technology 120

Technology Technology Niche Campaign 120

Search Engine Land

MAY 10, 2024

Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are.

Trust 96

Trust Represent Start-ups Consult 96

Salesforce

JANUARY 29, 2024

If you build it, they will come. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

APRIL 8, 2024

And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. Staff salaries.

Objectives and Key Results 115

Objectives and Key Results Promote Campaign Drivers/motivators 115

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. You probably have fallen out of product-market fit, partially or entirely.

Referrals 104

Referrals Growth Promote B2B 104

Search Engine Land

MAY 13, 2024

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. What matters is how you distribute it to the right people through the right channels.

B2B 106

B2B X-functional Pitch Click Through Rate 106

Martech

MARCH 28, 2024

It’s coming from every direction. Improved efficiency How many of the things that you do daily can be done faster with a little help from AI? AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work. To some extent, we all are. That’s no surprise.

CRM 121

CRM Technology Technology Campaign 121

Search Engine Land

APRIL 22, 2024

As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. It depends on the cause of the loss and what you do next. A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all.

Launch 110

Launch Engineering Cross-sell Trust 110

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Healthcare 94

Healthcare Trust Drivers/motivators Start-ups 94

Search Engine Land

MAY 13, 2024

This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. Through this exercise, you’ll understand: Why search engines started using entities : What problems did they solve? How can this augment your search results?

Engineering 111

Engineering Construction Start-ups Process 111

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. If you find yourself in the front seat of the struggle bus, do what I do. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. Welcome to 2024! It’s not a fad.

Government 129

Government Strategize Start-ups Technique 129

Partners in Excellence

FEBRUARY 29, 2024

Like all of us, he was struggling to get the engagement he wanted. He was very focused on the customers and people he was prospecting. ” Stephen started muttering to himself, I suspect he was saying something like, “Dave you don’t get it… ” I kept pestering him. How do you know if he cares?

Pitch 127

Pitch Prospecting Start-ups Conversion 127

Partners in Excellence

MARCH 27, 2024

We were prepping for a very difficult customer meeting this afternoon. As we discussed the situation, he described the difficulties this customer had created in the past, he talked about how unreasonable they had been, how they weren’t meeting commitments they had made to him. We only win when our customers succeed.

Conversion 105

Conversion Gaming Meeting Trust 105

Partners in Excellence

MAY 16, 2024

” It always comes from people with a specific agenda. It’s focuses on exploiting any list we get, including “Dear occupant or current resident… ” And the act of cold calling is all about pitching a product, not understanding a customer. They may be a in a company you have never talked to.

Cold Call 77

Cold Call Technique High impact Pitch 77

Search Engine Land

APRIL 1, 2024

These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Get the daily newsletter search marketers rely on. Why we care. Both aspects can lead to increased conversions and overall campaign success.

Campaign 100

Campaign Launch Service Conversion 100

Search Engine Land

APRIL 11, 2024

The truth is in the middle and entirely dependent on how you set up your campaigns. If you go with minimal effort (default settings and limited creative crafted for Performance Max), you’ll likely end up with average results straddling all parts of the funnel. That said, if an urgent edit is needed, we’ll make it.

Campaign 112

Campaign Represent Networking Conversion 112

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers.

Cross-sell 100

Cross-sell Customers Referrals Lead generation 100

Partners in Excellence

MARCH 9, 2024

I don’t know how many conversations I get into on “objections.” “How do I avoid or minimize objections?” ” “How do I best handle them?” “Should I be worried about when the customer objects?” It would be far worse, if the customer didn’t object.

Conversion 116

Conversion Customers Sell Sales 116

Search Engine Land

MARCH 4, 2024

The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Getting started. Get the daily newsletter search marketers rely on.

Launch 126

Launch Campaign Process Customers 126

Search Engine Land

APRIL 16, 2024

Customer research. By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months. How your in-focus keywords might have changed since you originally optimized for them.

CTR 108

CTR Growth Campaign Service 108

Partners in Excellence

MAY 15, 2024

Technology coming to the rescue! ” But we don’t see performance growing in proportion to the promise of those tech investments. And today, AI has come to the rescue. Don’t get me wrong. But what does it mean to be a high performing organization? In selling, is high performance “hitting our numbers?”

GTM 113

GTM Quota Technology Technology 113

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action. Asset generation. Ad Strength.

Campaign 127

Campaign Conversion Meeting Process 127

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Why am I asking?

Profit margin 121

Profit margin Contact Campaign Service 121

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Your customer likely experiences this pain frequently, perhaps continuously. So, why don’t you come to mind? Triggers can be big events (i.e.,

Presentation 79

Presentation Represent Prospecting Customers 79

Salesforce

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? There were a lot.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115