Search Engine Land

FEBRUARY 5, 2024

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, You only have to say, ‘And then what happened?’

Teamwork 99

Teamwork Technology Technology Follow-up 99

Martech

FEBRUARY 5, 2024

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, You only have to say, ‘And then what happened?’

Teamwork 98

Teamwork Technology Technology Follow-up 98

ClickFunnels

JULY 21, 2021

So here are some of the outstanding qualities that all great elevator pitches have (speaking of which, here are 16 of the best elevator pitches we’ve ever seen )…. Problem: Define the problem your target market is having. The post How To Create An Elevator Pitch That Works (With Examples) appeared first on ClickFunnels.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. Marketing consultants have their place but are quite different than CMOs. Marketing is a requirement for growing organizations.

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

The 5% Institute

AUGUST 10, 2023

A pain point refers to a specific problem or challenge that a potential customer is facing. Asking Relevant Questions By asking the right questions, salespeople can uncover pain points that the customer may not have initially disclosed. Prospective buyers often hesitate to make a purchase due to financial limitations.

CRM 52

CRM Sales Trust Customer Relationship Management 52

Sales Hacker

JULY 14, 2022

By speaking to an audience, the founder is able to accomplish two different things: building the company’s brand and becoming a “CSO,” aka a Chief Storytelling Officer. A master storyteller that through their words is able to connect with the audience on a deep emotional level. Let’s start with a definition. What is “founder-sales?” .

Start-ups 85

Start-ups GTM Pitch Up-sell 85

ClickFunnels

DECEMBER 21, 2022

And you also have a deep love for coffee. For many people around the world, this is the same experience they have with Starbucks. That’s why branding — i.e. having a consistent “feel” across channels — is so important. And all people have distinct personalities. Copywriting is a critical part of selling stuff online.

Real Estate 239

Real Estate Niche Follow-up Pitch 239

Martech

JANUARY 31, 2022

How does somebody compete with somebody who does have $500 million-plus in funding?” But we didn’t have any ‘face of the company’ people. Engaging potential customers through personalized efforts can help brands stand out from companies that have them beat funding-wise. Identify your brand’s influencer.

Networking 94

Networking Trust Up-sell Service 94

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. We can be demographically similar and have different reasons to buy.

Drivers/motivators 98

Drivers/motivators B2B B2C Quota 98

The 5% Institute

JUNE 11, 2023

Consistency: Aligning with Existing Beliefs People have a natural tendency to be consistent with their past actions, beliefs, or commitments. By sharing relatable stories that highlight the problem your product or service solves, you can captivate the audience and create an emotional connection.

Technique 52

Technique Sell Pitch Trust 52

The 5% Institute

AUGUST 22, 2023

Sales professionals may dread the idea of rejection and the impact it could have on their self-esteem. Shifting the focus to building relationships and solving problems can help reshape these perceptions. Impact on Sales Performance Sales reluctance can have far-reaching consequences, including missed opportunities and stagnant growth.

Sales 52

Sales Clients Trust Drivers/motivators 52

ClickFunnels

DECEMBER 25, 2022

I was working on a sales page for a product my wife sells called “The Prompt” — the target market is fiction writers and people who want to be fiction writers. I thought to myself: what’s the big domino? I thought to myself: what’s the big domino? Here’s what I came up with. But what about the step before that?

Niche 130

Niche Clients Up-sell Follow-up 130

Heinz Marketing

NOVEMBER 8, 2021

As part of my past work, I led communications and storytelling for an education research organization. Eventually, I decided to return to the business world to sharpen my communications and marketing skills, expecting to feel lost while I entered this exciting new arena of B2B. Part one: Understand agency to drive change.

Education 110

Education B2B Networking Start-ups 110

Lead Fuze

JUNE 30, 2023

Creating a need in sales is an art that requires strategic planning and execution. Grasping the knack of stirring up customer interest is a must for sales professionals, entrepreneurs, and small business proprietors wishing to maximize their revenue. We will also discuss competency assessment and training initiatives for sales teams.

Negotiate 52

Negotiate Referrals Technique Gaming 52

Search Engine Land

JUNE 5, 2023

Last month, I shared my first GPT-enabled Google Ads script. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. I’ll teach you how I engineered the prompt to get a successful result. I’ll teach you how I engineered the prompt to get a successful result.

CTR 95

CTR Engineering Campaign Conversion 95

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. “Our customers have a vision of what they can do to help their customers work, play and live better. A technology company really has to earn that trust and it doesn’t come easily.”

Campaign 74

Campaign Price Technology Technology 74

criteria for success

MARCH 4, 2020

If you want to use storytelling in business and in sales, you might think you need to have the skills of a comedian or an actor. Storytelling in business is a relatively simple skill to develop. All you need to do is to follow this simple 3-part structure to storytelling. 3 Steps to Storytelling in Business.

Clients 52

Clients Growth Consult Follow-up 52

Martech

MARCH 18, 2022

M]ost of my peers thought I was crazy.” “ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. I sold what was ‘in the sales bag.’” I like to say that marketing has a marketing problem,” Brenner said. Brenner asked.

Click Through Rate 119

Click Through Rate Promote Drivers/motivators Strategize 119

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. Do you have irresistible savings, limited-time offers, or other exclusive opportunities? A recent McKinsey & Co. What are the Different Types of Sales Emails?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. They rely on each other for success.

Product 110

Product GTM Construction Launch 110

SaaStr

NOVEMBER 19, 2021

Doug Landis: For me personally, right now, currently I am a growth partner at Emergence Capital. But at the end of the day, for me personally, I am a lifelong student in the profession of sales. I was fortunate enough to be at Oracle way back in the day, making a hundred phone calls a day. So, I’ve had a fun run.

Pitch 91

Pitch Conversion Sales Territory 91

The 5% Institute

MAY 21, 2023

Engaging subject lines, personalized content, and compelling storytelling techniques can significantly improve open rates, click-through rates, and response rates. A well-crafted sales mail can be the key to capturing the attention of potential customers, generating leads, and ultimately closing deals. What is a Sales Mail?

A/B testing 52

A/B testing Click Through Rate Objectives and Key Results Technique 52

Lead Fuze

NOVEMBER 10, 2021

The Power of Social Selling (+ 7 Rules for Storytelling in Sales). I’m not sure if this is the right way to go. I believe that the answer to this question can be found by looking at what is driving the decrease in sales development conversations. The shift in storytelling has been a hot topic for many years.

Sell 52

Sell Cold Call Commission Quota 52

Women Sales Pros

AUGUST 2, 2019

What I see happening is the inability to apply the information. Great teachers have the ability to make information stick, and to inspire change and action. One way to make information stick and motivate is through the power of storytelling. You might be thinking, “Well, I’m not that great of a storyteller.” Good Selling!

Teamwork 89

Teamwork Sales Clients Consult 89

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Entertainment 101

Entertainment Education Up-sell Follow-up 101

criteria for success

MAY 13, 2020

Our list of common sales problems salespeople experience is about a mile long. We’d like to help you and your sales team identify and solve common sales problems —so, we’ve plucked out what we believe to be the five most common sales problems salespeople experience and offer some tips on how to solve them. Download Now.

Sales 105

Sales Follow-up Up-sell Pitch 105

Martech

APRIL 5, 2023

I can answer that question with six tips. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. If you don’t have one, come up with one, even if it’s just for the present quarter. Are we in a recession or not?

Profit margin 122

Profit margin Objectives and Key Results A/B testing Strategic planning 122

The 5% Institute

AUGUST 10, 2023

Introduction: Embracing the Shift to Remote Closing Sales In a world where technology has revolutionized the way we conduct business, remote closing sales have emerged as a pivotal strategy for modern sales professionals. In today’s rapidly evolving business landscape, the concept of remote work has taken centre stage.

Closing 52

Closing Contract Technique Clients 52

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. At any stage of the buyer’s journey, from learning they have a problem to purchasing, the audience can use search engines to answer their questions.

Objectives and Key Results 110

Objectives and Key Results Technique Engineering Strategize 110

Sales Hacker

MARCH 12, 2019

If you’ve spent any amount of time researching sales strategies online, then you no doubt have heard this: | “Sell your benefits, not your features.”. The problem is that the advice often stops here. When you finish reading this, you will know: Why storytelling is so effective in product demos. They can relate to that!

Product 77

Product Sell Pitch X-functional 77

Gong.io

OCTOBER 18, 2021

The Problem. In sales-speak, the nexus is a polarizing insight that changes how your customer thinks and feels about a key problem or opportunity and can eventually be tied back to your solution. Sales pitch example #2: I talk to [Job title] every day, and they’re often surprised to hear that [polarizing insight]. The Evidence.

Pitch 71

Pitch Objectives and Key Results Sales Presentation 71

Gong.io

AUGUST 31, 2021

I think playing it safe is the riskiest thing you can do as a business leader—and being subtle is boring. Which means, if you want to stand out, you have to do so in a way that isn’t subtle. . Which means, if you want to stand out, you have to do so in a way that isn’t subtle. . You have to be bold! Expected is boring.

Product 118

Product Technology Technology Education 118

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. But here’s the thing: we don’t have to be Hemingway to be good at stories. Storytelling is part of what makes us human.

Start-ups 101

Start-ups Entertainment Up-sell Meeting 101

Heinz Marketing

NOVEMBER 11, 2020

In my early career days I had been guilty of presenting all the data I could find into ‘pretty’ charts and would scroll through my slides in a room full of executives. I knew the data inside out, so when questioned “what happened during that spike?”, That’s where I made a huge mistake!

Presentation 139

Presentation Start-ups Clients Technology 139

Eliminate Your Competition

JUNE 29, 2021

In that podcast ( which you can listen to here and read the transcript here ), I said that salespeople fail because they are not curious. In that podcast ( which you can listen to here and read the transcript here ), I said that salespeople fail because they are not curious. Salespeople have a unique ability to create curiosity.

Quota 78

Quota Prospecting Pitch Technique 78

SaaStr

MARCH 31, 2024

We’ve had a ton of great HubSpot content over the years but you may have missed this one, and it was a great one. They talk about the culture code that was created in HubSpot’s early days and how they have continued to have strong retention rates and overall happiness in their employees. Dharmesh Shah : Wow.

Teamwork 103

Teamwork Start-ups Engineering Up-sell 103

Sales Hacker

MARCH 21, 2019

Worst of all, some sales teams don’t have a reliable system for measuring the performance of pitch decks , so they don’t even know what makes their pitch good (or bad) in the first place! Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem.

Pitch 106

Pitch Sales Angle Prospecting 106