Selling Semantics
Adaptive Business Services
SEPTEMBER 15, 2021
In one cartoon the pointy-haired boss exclaims to Dogbert the Consultant who is trying to sell him an ISO 9000 program, to paraphrase …. How we should sell is constantly rephrased in order to suggest that … “This is new! I will agree that selling has come a long way since the Tin Man days. Fundamentally, selling has not changed.
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