Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

E-commerce 88

E-commerce Retail B2C Gaming 88

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Price 107

Price CTR Campaign Click Through Rate 107

Search Engine Land

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Price 85

Price CTR Campaign Click Through Rate 85

Salesforce

JULY 27, 2022

If you’re on the fence about making moves, ask yourself whether headless would solve problems impacting your customers — today and in the future. Data from the State of Commerce report show that inflation and supply chain issues are driving the need for convenient, flexible payment and fulfillment options. Take a peek. Here’s how.

Retail 98

Retail B2C Territory Technology 98

Salesforce

SEPTEMBER 14, 2022

Salesforce data can help you understand and respond to online shopping behavior across generations to drive ecommerce growth. Inflation has impacted the shopping behaviors of both Millennials and Gen Z. Inflation has impacted the shopping behaviors of both Millennials and Gen Z. What a difference a few years makes.

Retail 98

Retail Trust Up-sell Meeting 98

Salesforce

JULY 15, 2022

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. Inflation is hitting hard, and consumers are pulling back on purchases amid worries about a recession ahead. It didn’t matter if a brand or retailer sold on Amazon.

Retail 98

Retail Territory Price Angle 98

Salesforce

JULY 20, 2021

Consumers aren’t the only ones feeling squeezed by inflation. A key factor impacting buying behavior online and in person is inflation, which has accelerated rapidly in recent months. A key factor impacting buying behavior online and in person is inflation, which has accelerated rapidly in recent months.

Retail 98

Retail Manufacturing Price Entertainment 98

Search Engine Land

JANUARY 22, 2024

We’ll cover issues like: Chasing statistical significance at the expense of business impact. Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Not running tests long enough to get sufficient data. That’s a great way to start.

A/B testing 104

A/B testing CTR Conversion Campaign 104

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Whoa, did you just hear that?

Retail 127

Retail Niche Objectives and Key Results Technology 127

Hubspot

DECEMBER 13, 2022

Ballooning inflation. Figuring that out starts with thinking about how your products and services impact your customers. Looming recession. Climbing interest rates. It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. After all, time is money in this field!

B2C 64

B2C Price B2B Sales 64

Lead Fuze

JUNE 22, 2023

In this post, we will delve into the role of these agencies in managing successful influencer campaigns. We’ll examine how they connect brands with suitable influencers, using a case study of Grynow – a leading player in the influencer marketing industry. Are There Any Negative Aspects or Criticisms of Influencer Marketing?

E-commerce 40

E-commerce Objectives and Key Results Niche Negotiate 40

Closing Bigger

MAY 6, 2020

We did in fact rebound rapidly with massive rallies in the stock markets, ecommerce grew by over 30 million new online shoppers in 2021 and many industries from tourism and hospitality to cloud computing solutions had massive gains. Updated May 11th 2022: In two short years we have seen much of what was discussed in this post happen.

Hospitality 52

Hospitality Price Cold Call Launch 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). In this post we’ll cover: What is performance marketing? Additional reading.

E-commerce 99

E-commerce Commission Campaign Niche 99

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. What is programmatic SEO? Start broadly.

Niche 102

Niche Engineering Growth Price 102

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. 7 principles to effectively grow your Instagram following.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Salesforce

FEBRUARY 15, 2023

When it comes to ecommerce trends, 2023 is the year that brands will move from being reactive to proactive. When it comes to ecommerce trends, 2023 is the year that brands will move from being reactive to proactive. As inflation and supply-chain issues follow the market into 2023, this helps brands build much-needed resilience.

Cross-sell 98

Cross-sell B2C Entertainment Start-ups 98

Hubspot

NOVEMBER 12, 2012

When you're looking up shirts, you see headings like these: They're trying to show you their new items in stock, pretty common for ecommerce companies , but instead of just saying "New Items," they say something that your buddy might say to you. Problem is, lovability is kind of a hard thing to synthesize. 1) Moosejaw.

Campaign 76

Campaign B2C Entertainment Sports 76

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. Understanding and responding to online shopping behavior is essential to driving ecommerce growth. The answer is complicated. What drove the decline?

Retail 98

Retail Cross-sell Growth Sales 98

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Due to the pandemic and soaring inflation, people are becoming more and more careful with their spending habits.

Promote 104

Promote Trust Gaming Clients 104

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Due to the pandemic and soaring inflation, people are becoming more and more careful with their spending habits.

Promote 67

Promote Trust Gaming Clients 67

Search Engine Land

APRIL 14, 2023

Don’t deflate or inflate your page number drastically in a short time frame. The ecommerce powerhouse is known to make incremental changes to its platform. Why a redesign is an inherent risk Businesses must never take a website change lightly. Aside from the SEO ramifications, users don’t always welcome a website overhaul.

UX 103

UX X-functional User Experience Technology 103

ConversionXL

NOVEMBER 6, 2015

There are factors threatening the validity of your test, without you even realizing it. If they go unrecognized, you risk making decisions based on bad data. Tweet It!]. What Are Validity Threats? Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Validity threats make these errors more likely.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Search Engine Land

NOVEMBER 29, 2022

The early days of doorway pages. Doorway pages seemed like a mystical, magical thing back in the earliest days of search engines. This is partly because, in the advent of the commercialized/public internet, everyone thought that website visitors would only enter your site via the homepage. Processing…Please wait.

Territory 104

Territory Engineering Retail Manufacturing 104

ConversionXL

JANUARY 3, 2019

The challenge—no matter what you call it—impacts data quality and attribution for almost every site. Without session stitching, sites that rely on third-party payment processors may lose attribution data for ecommerce conversions. SaaS, ecommerce), there are other ways to incentivize login. Subdomain tracking.

Referrals 127

Referrals GTM Clients Follow-up 127

ConversionXL

NOVEMBER 11, 2015

Less significant is that ABTasty has no Bayesian-style stats to address alpha inflation caused by peaking at running tests. “Men have become the tools of their tools” – Henry David Thoreau. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 19, 2022

So much talk about inflation. Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Episode 583 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Before we get there to this week, super interesting time this week. So much talk about downturn.

Niche 81

Niche Follow-up Start-ups Growth 81

ConversionXL

DECEMBER 9, 2014

As more and more people start to look to testing and conversion optimization as a consistent and meaningful tool for their marketing and other initiatives it is important that people start to realize that optimization as a discipline is not just a false add-on to existing work. This isn’t good enough. This isn’t good enough. This isn’t acceptable.

A/B testing 98

A/B testing Real Estate Drivers/motivators Start-ups 98

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. CXL Live is an experience. Els Aerts: “The Lost Art of Asking Questions”. your users are not psychics.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

APRIL 1, 2019

The quantity and quality of your customer reviews have a huge impact on your rankings and ability to sell on the platform, so Amazon is starting to crack down on merchants who manufacture their products’ reviews. These incentives were artificially inflating brands’ average ratings, so Amazon decided to level the playing field.

Process 75

Process Manufacturing Follow-up Trust 75