Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing and sales now share the same goals. Create shared goals. “We

B2B 126

B2B Sales Technology Technology 126

Highspot

MARCH 21, 2024

Despite this, many sales emails find their resting place in the trash, unopened and unread. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. What are the Different Types of Sales Emails?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Highspot

MARCH 13, 2024

Artificial Intelligence (AI) is reshaping sales, transitioning from a buzzword to a core component of how sales teams connect, predict, and work. AI can enhance every customer interaction and leverage predictive analytics to spot trends early. Why Do You Need AI in Sales? Why Do You Need AI in Sales?

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Veloxy

SEPTEMBER 30, 2021

In fact, 51% of executives would rather hear from sales reps via phone compared to email, LinkedIn, and in-person visits. What they need is someone who understands the complexity of a sales call, what needs to be said, and how to say it. And share it with your sales colleagues. They’ll thank you for it.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Sales Pop!

FEBRUARY 11, 2022

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

Service 98

Service B2B Customers Represent 98

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Executives can also convince themselves that sales will provide enough “air cover.”

GTM 112

GTM Market share Growth Technology 112

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. Grab your free pass for the Martech Conference.

UX 118

UX E-commerce Campaign Entertainment 118

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. Sales-assisted, product-led growth strategies that close Enterprise leads. So you have a 2.4x

E-commerce 96

E-commerce Referrals Growth Quota 96

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. Grab your free pass for the MarTech Conference.

UX 104

UX E-commerce Campaign Entertainment 104

Lead Fuze

OCTOBER 4, 2023

Ever wondered how to win the high-stakes game of B2B marketing? Imagine you’re a player in an intense chess match, but instead of just relying on your wits, there’s a secret weapon at your disposal – b2b ai. Now picture this AI as your ultimate strategist, foreseeing moves that are miles ahead.

Technology 52

Technology Technology B2B Lead generation 52

Heinz Marketing

MAY 21, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The making strategy focuses on enhancing value creation through an organization’s products and services by better meeting customers needs. How to Build Workplace Passion.

B2B 97

B2B Trust Negotiate Drivers/motivators 97

Miller Heiman Group

JUNE 4, 2019

It’s a buyers market, even in B2B sales. Buyers now expect the innovation they’ve experienced as consumers when they’re buying solutions at the workplace—and less than one-third report that B2B sellers exceed their expectations. Let’s start by considering how customer perception has evolved in the past few years.

Service 96

Service Customers Repeat business Referrals 96

Gong.io

JANUARY 2, 2023

This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know if a potential customer is a good fit for your solution? How do you know whether to move prospects through your sales funnel or disqualify them?

Sales 149

Sales Prospecting Pipeline Pitch 149

Veloxy

AUGUST 31, 2023

Feeling overwhelmed by the infinite options for growing your pipeline? You’re not the only outside sales rep feeling that way. This article doesn’t list every outside sales strategy under the sun. These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Here’s a guide on how to do that. E-commerce has been on the rise for years but has had explosive growth during the pandemic.

E-commerce 100

E-commerce Growth Cross-sell Objectives and Key Results 100

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. How to overcome these challenges, you ask? Try now What is AI in sales?

Process 52

Process Objectives and Key Results X-functional Sales 52

Highspot

FEBRUARY 4, 2024

Businesses fiercely compete for customer attention. Merging cutting-edge technology with personalization, it’s redefining how we shop. In this comprehensive guide, you’ll discover the essentials of guided selling, industry examples, and how it can transform your sales process. The secret weapon?

Sell 52

Sell Cross-sell B2C Manufacturing 52

Highspot

JULY 6, 2023

In this guide, we’ll explore the key sales skills that will equip your reps with confidence and boost sales. With proven sales training strategies and ongoing coaching and enablement, reps will be ready to tackle the art of selling. Why are Sales Skills Important?

Objectives and Key Results 52

Objectives and Key Results Negotiate Objection handling Pitch 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Shifting your focus to offering value and solutions is the way forward. But not always.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Lead Fuze

SEPTEMBER 30, 2023

Have you ever wondered how top sales reps continue to excel, while others struggle? Among these tools, one stands out for its power and accessibility: best sales leads podcasts. Have you ever taken a listen to an audio program during your daily travels or exercise session? What is the longest running sales podcast?

Lead generation 52

Lead generation Technique Sales B2B 52

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. You can then customize follow-ups or outreach around those insights.

B2B 118

B2B Objectives and Key Results CRM Campaign 118

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time?

CRM 125

CRM B2B Referrals Sales 125

Salesforce

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Manufacturing 111

Manufacturing Retail Territory Sales 111

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. The digital age has made this more important than ever before — if your business isn’t online, it might as well not exist. We will outline some of the best digital marketing strategies for growing your business.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. In this SaaStr Annual session, Zendesk’s VP of Startups, Kristen Durham, shares insights into selling to startups and lessons to build your strategy. Think about how to find these valuable customers.

Sell 88

Sell Referrals Up-sell Growth 88

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed.

Cold Call 83

Cold Call Commission Inside sales Territory 83

Sales Hacker

MAY 27, 2019

Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. Namely… What does the perfect sales stack look like? 5 sales activities that can be optimized with tech. Wikipedia).

Pipeline 141

Pipeline CRM Technology Technology 141

Lead Fuze

AUGUST 12, 2021

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. From individual sales reps to Founders, there are so many great “shows” to help you become better at your job.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

Highspot

JANUARY 18, 2024

Customers crave fast, clear, and hassle-free buying experiences. Lengthy sales pitches often fall short. But with SNAP selling’s concise and customer-centric approach, you can enhance sales performance by reducing stress and focusing on needs. What Does a “Frazzled Customer” Look Like?

Sell 52

Sell Real Estate Customers Healthcare 52

Lead Fuze

JUNE 30, 2023

Creating a need in sales is an art that requires strategic planning and execution. Grasping the knack of stirring up customer interest is a must for sales professionals, entrepreneurs, and small business proprietors wishing to maximize their revenue. How to Create a Product Need What are the 5 Selling Techniques?

Negotiate 52

Negotiate Referrals Technique Gaming 52

Lead Fuze

OCTOBER 20, 2023

Are you juggling multiple sales tasks, feeling like a circus performer keeping balls in the air? It’s no secret that sales is a high-pressure field. What are the best sales tools to help manage these demands? What tools do you need for sales? What are the most effective sales techniques?

CRM 52

CRM Objectives and Key Results Gaming Lead generation 52

Gong.io

JULY 11, 2022

These are the luxuries afforded to the typical inside sales rep. Compare that to long days on the road stuck in traffic, in the air, or on your feet, trudging through the rain going from door to door, and you start to understand the appeal. What is inside sales? . Inside sales vs. outside sales .

Inside sales 62

Inside sales Commission Outside Sales Quota 62

Hubspot

NOVEMBER 16, 2023

Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. It’s no longer just about acquiring information, but knowing how to act on intelligence. Always start with the CUSTOMER!

GTM 57

GTM Trust CRM Cross-sell 57

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Sales Intelligence platforms/tools. Sales intelligence software/platforms help companies use data to increase sales and improve sales processes.

B2B 70

B2B Objectives and Key Results Contact CRM 70

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Inside sales 111

Inside sales Sales Cross-sell Growth 111

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They focus on their ideal customer profile. They start worrying about how many touchpoints are sales and marketing hitting. How many emails and Inmails are we sending?

GTM 81

GTM E-commerce B2B Profit margin 81

Sales Hacker

APRIL 26, 2022

If you missed episode 205, check it out here: Changing How You Communicate with Buyers with Shruti Kapoor. How Kathleen grew a newsletter to 30,000 subscribers. How to turn your marketing department into a revenue generator. How to keep key stakeholders excited about your long-term content strategy.

E-commerce 82

E-commerce Finance Conversion B2B 82