Search Engine Land

APRIL 29, 2024

Today’s effective PPC strategies differ from previous years. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2.

B2B 98

B2B Lead generation Education Campaign 98

Martech

APRIL 17, 2024

Look for something to fix instead of using the same playbook year after year. So here we are, nearly seven years later and we haven’t moved far on complexity. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.

Technology 123

Technology Technology Niche Campaign 123

Search Engine Land

APRIL 9, 2024

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings.

Strategize 121

Strategize Follow-up Process 121

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

Entertainment 115

Entertainment Objectives and Key Results Follow-up Engineering 115

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 107

Gaming Conversion Objectives and Key Results Referrals 107

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Let them become your north star for the year. Welcome to 2024! Class is not in session!

Government 131

Government Strategize Start-ups Technique 131

Search Engine Land

FEBRUARY 13, 2024

million – a year-on-year increase of 5%, as well as a 5% year-on-year growth in growth transaction value (GTV). Driving success. Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers.

Retail 111

Retail Represent Campaign Growth 111

Partners in Excellence

MARCH 8, 2024

To be trusted in this way let me know the customer knew I was invested in their success. Such trust is a key component of successful selling. After several years working in retail, I ended up as the senior buyer at a retail chain. I was to get a new territory. I had a successful run for a number of years.

Sell 73

Sell Retail Commission Territory 73

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. Revisit your past reports.

Gaming 143

Gaming Campaign Clients Start-ups 143

Sales Gravy

DECEMBER 4, 2023

On this episode of the Sales Gravy Podcast, I dive into part two of my conversation with sales leadership expert Mike Weinberg on what new sales managers need to do to get off to a successful start. A key highlight of Jeb’s story is the impact of mentorship on his career.

Sales 88

Sales Strategize Conversion Sell 88

Martech

DECEMBER 26, 2023

Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead.

Customers 142

Customers Retail GTM Trust 142

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future.

Growth 109

Growth Strategic planning Strategize Technique 109

Search Engine Land

NOVEMBER 15, 2023

This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. It covers the key capabilities, timelines for transitioning to GA4, and tips for new users. The post Is your GA4 implementation set up for success? appeared first on Search Engine Land.

Gaming 103

Gaming Engineering Conversion 103

Martech

DECEMBER 18, 2023

This can begin with stories of studies that showcase successful implementations — small or large — of data integration. Dig deeper: Theresa Kushner: Spotlight on the expert So, how do you know you’re being successful? Dig deeper: Theresa Kushner: Spotlight on the expert So, how do you know you’re being successful?

Government 141

Government Campaign Strategize Customers 141

Search Engine Land

FEBRUARY 15, 2024

The key to achieving this lies within providing your platform of choice with the right information. However, three crucial elements ensure success in lead generation, regardless of your industry or where you advertise, Waddington said you will need: A compelling offer. Below is a summary of the insights she shared. CRM access.

Lead generation 115

Lead generation Campaign SQL CRM 115

Search Engine Land

FEBRUARY 2, 2024

As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Optimizing titles and descriptions.

Growth 117

Growth Entertainment Engineering Follow-up 117

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Neglecting to create a migration plan Like any major project, migrating to a new platform requires a well-thought-out execution plan. However, website migrations come with considerable SEO risks.

CTR 123

CTR UX User Experience Engineering 123

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. Marketing technology is a big investment for businesses.

Appointment 100

Appointment Contract Technology Technology 100

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. Discussed in this Episode: Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative.

GTM 83

GTM Management Consulting Growth Pipeline 83

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. We must rethink what it means to be effective in marketing.

B2B 127

B2B Construction Strategize Growth 127

Partners in Excellence

MARCH 12, 2024

Preface : When I met John Nardell a years ago, he was an eager but relatively new AE for a company selling DevOps tools. Within a couple of years, he grew to be the top performer, globally. Today, he is responsible for some of SAPs largest enterprise accounts. He will always do the right thing for the customer. I felt trapped.

Sell 73

Sell Real Estate Drivers/motivators Construction 73

Search Engine Land

OCTOBER 11, 2023

Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article.

Drivers/motivators 113

Drivers/motivators Trust Consult Engineering 113

Search Engine Land

MARCH 4, 2024

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. Several states in the US have enacted policies similar to GDPR over the years as well – California’s Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA).

A/B testing 129

A/B testing Click Through Rate Campaign Trust 129

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Digital ownership shifts have diminished marketing’s influence. How to win back peers and control?

Non-Profits 103

Non-Profits Growth Technology Technology 103

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. AI and automation was named as the biggest priorities for search marketers this year. Key priorities for PPC practitioners will likely include: Reducing wasted spend. It includes input from more than 1,100. PPC specialists from around the globe.

Trust 91

Trust Campaign Drivers/motivators Growth 91

Search Engine Land

SEPTEMBER 28, 2023

Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. Communication across teams is critical to SEO success Success in SEO depends on partnerships with teams across the organization.

Strategize 121

Strategize Engineering Start-ups Conversion 121

Search Engine Land

SEPTEMBER 28, 2023

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Key findings. 23 Billion per year can be recovered by using fraud mitigation platforms. .

Territory 124

Territory Campaign Technology Technology 124

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. It didn’t even make the Sagefrog priority list in 2022.) This last one is a biggie.

B2B 119

B2B Cross-sell Pharmaceutical Account management 119

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

Territory 121

Territory CRM Manufacturing Pipeline 121

Martech

FEBRUARY 14, 2024

TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an emotional connection.

Customers 113

Customers Angle Strategize Trust 113

Search Engine Land

NOVEMBER 28, 2023

An annual review is key to keeping your approach up to date and results-driven. For this article, we’ll work under the assumption this is an annual review to determine if priorities have changed in the last year (i.e., Maybe this year, there was a fundamental shift from focusing on product A to launching and supporting product B.

Strategize 115

Strategize Launch Start-ups Gaming 115

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Which key goals will your marketing efforts affect?

Objectives and Key Results 93

Objectives and Key Results Cross-sell Strategize Retail 93

SalesLoft

MARCH 28, 2024

During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success. So very much being driven by you as a supplier, which was really key.” Who goes into a relationship with a vendor hoping to change them?

Technology 90

Technology Technology Gaming Trust 90

Salesforce

SEPTEMBER 28, 2023

The good news is, setting achievable targets is relatively straightforward. Let’s dig into the most important things I’ve learned about target-setting from more than 20 years in sales and business so you can start clocking revenue. Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Quota 116

Quota Territory Pipeline Sales 116

Search Engine Land

DECEMBER 21, 2023

Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video. Meanwhile, Google continues to stress the importance of quality and experience while using AI models as a key component of ranking and re-ranking. Want to get into the AI-generated answer (or snapshot)?

Real Estate 130

Real Estate UX Customer Relationship Management Relationship Management 130

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. You’re the lucky ones.

A/B testing 120

A/B testing Strategize Retail Clients 120

Martech

JANUARY 10, 2024

Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Ebbinghaus found that humans forget a substantial portion of new information within days.

Presentation 112

Presentation Engineering Clients Process 112