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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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Google AdSense launches related search for Auto Ads

Search Engine Land

This new feature helps to improve an advertiser’s targeting precision by ensuring that only contextually relevant ads are delivered to users. By doing so, advertisers can effectively connect with high-value consumers, while simultaneously elevating the overall user experience through increased relevance. How it works.

Launch 118
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9 Guidelines for Exceptional Web Design, Usability, and User Experience

Hubspot

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Now, you could spend years studying the ins and outs of usability and UX.

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Launching a loyalty program: Best of the MarTechBot

Martech

Implement features that allow users to customize their preferences and receive personalized recommendations based on their interests, location, and past ticket purchases. This can enhance the user experience and make customers feel valued. What marketing technologies do we need to support a best-in-class customer experience?

Launch 107
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. In fact, it all depends on how you approach them.

Growth 85
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. While search intent is typically categorized into four main groups, I believe in taking a broader and more nuanced approach to understanding it. Overall content health.

Clients 91
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The 14 best HubSpot updates from March 2025

Martech

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Hosting content on a subfolder lets you take advantage of your main domains authority and existing backlinks, helping pages rank faster. Well not any more! Processing.