Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. Influencer full-funnel strategies Influencers are an effective way to introduce new products to their fan bases.

Niche 120

Niche B2B Service Retail 120

Hubspot

DECEMBER 8, 2020

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Would your business benefit from a micro niche? Ease of use.

Niche 101

Niche E-commerce Territory Trust 101

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. ” That led to the launch of CMS Hub — but content marketing kept evolving.

Launch 131

Launch Manufacturing Niche Service 131

Hubspot

AUGUST 24, 2020

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. In other words, you need to define your niche. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.

Niche 100

Niche Entertainment Retail Gaming 100

Martech

NOVEMBER 7, 2024

This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies. After listing segments by dimension, suggest interesting cross-segment combinations that might reveal unique niches.

Non-Profits 126

Non-Profits Consult Strategic planning Strategize 126

Hubspot

OCTOBER 24, 2018

Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. In this case, the consumers you're targeting are members of a niche market. What Is a Niche Market? The definition of a niche market is a focused subset of a broader market of consumers or businesses.

Niche 101

Niche Process Price Service 101

Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. Educate Demo your product in action, showing real-world applications and benefits, not just features. Whatever your niche, the key is continuously testing and refining your targeting. Processing.

B2B 118

B2B B2C Niche Education 118

ClickFunnels

JUNE 28, 2021

The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You have a great product. You also need to know how to sell that product effectively. Who is Buying Your Products? Okay, but what if your product is brand new, meaning you have no sales data yet? Register to niche online forums.

Technique 147

Technique Product Sell Pitch 147

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. There’s also an advanced type of lead magnet that is called “FREE + shipping” lead magnet where you offer the potential customer a physical product for free but ask them to pay for shipping. Lead Generation Strategy #2: Niche Website. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. No one else was even building anything like this.

Launch 112

Launch Represent Niche B2B 112

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. There’s also an advanced type of lead magnet called “Free + shipping” lead magnet: You offer the potential customer a free physical product but ask them to cover the shipping fees. 2 Niche Website. What Is a Lead? A webinar. A video course.

Lead generation 242

Lead generation Niche Promote Up-sell 242

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? 3 Build a Niche Insurance Website. Create a Super Valuable Lead Magnet.

Niche 244

Niche Education Up-sell Start-ups 244

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. Because of this, the platform has become a space where candid product and solution recommendations can be found for nearly anything you can think of. This compatibility makes launching and testing on Reddit easier. Why advertise on Reddit?

X-functional 85

X-functional Niche Promote Represent 85

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

Launch 98

Launch Product Networking Niche 98

ClickFunnels

OCTOBER 24, 2021

Then you offer them a paid product or service. You might then offer them another product, and another one, and another one… Until they have gone through your entire sales funnel. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Lead generation 246

Lead generation Real Estate Niche Promote 246

Sales Pop!

DECEMBER 17, 2024

One way of looking at it is as part of a broader shift from creativity as a by-product of economic growth to creativity as a driving force of the economy. This partnership can include product mentions and placement, sponsored content, and more. As a result of global social sharing, the rise of creator culture was born.

Negotiate 130

Negotiate Entertainment B2C Niche 130

ClickFunnels

NOVEMBER 21, 2021

You get the potential customer interested in your product. You persuade the potential customer to buy your product. You make them want your product. You ask them to buy your product. Now, seven years after the launch, it’s at $100M+ in annual revenue. Your subscription product. You pique their interest.

Sales 256

Sales Pitch Lead generation Niche 256

Search Engine Land

AUGUST 13, 2024

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research. In such cases, it’s often better to start with more targeted keyword match types.

CTR 100

CTR Campaign Niche Conversion 100

Martech

APRIL 9, 2025

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. When every product is “life-changing,” people stop believing the hype. The lesson?

Niche 99

Niche A/B testing Campaign Entertainment 99

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. Bonus #2: No Product? Wish you could build a baller business… but don’t have a great product idea? Every niche is different. No Problem. Frank Kern.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Experiment with messaging.

Product 101

Product Customers Launch Campaign 101

ClickFunnels

SEPTEMBER 20, 2021

Think about what the potential customer wants when they buy similar products or services. You should find a way to tie your product or service to their primary goal. The same goes for all products and services. We recommend entrepreneurs focus on a narrow, clearly defined niche when they are just starting out. …etc.

Pitch 244

Pitch Niche Up-sell Clients 244

ClickFunnels

SEPTEMBER 23, 2021

You can even make a separate lead magnet for every video (this can quickly become too resource-intensive depending on your production schedule, though). Learn more: Lead Gen Strategy #3: Build a Niche Mortgage Advice Website. You want to first pick a topic that is related to your niche (e.g. And launch your funnel! …in

Real Estate 211

Real Estate Niche Lead generation Promote 211

ClickFunnels

JULY 28, 2021

Simply having a great product isn’t enough. Okay, so before you start promoting your online business, you need to understand this: In general, people don’t buy products the first time they hear about them, they need to learn more about the company before they feel confident enough to make the purchase. Ready to explode your revenue?

Niche 246

Niche Promote Pitch Follow-up 246

SaaStr

MAY 9, 2025

I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. The Relationship Was on Life Support Five years ago, we adopted a social media platform that promised to automate a piece of our production. While competitors innovated, our vendor’s product remained frozen in time.

Launch 68

Launch Niche Contract Trust 68

ClickFunnels

JULY 2, 2021

When was the last time you bought a product immediately after hearing about it for the first time? Instead, you probably visit the company’s website, check out their content, subscribe to their email list… And only then consider purchasing one of their products. You offer the customer a more expensive and more valuable product.

Cross-sell 246

Cross-sell Sales Niche Price 246

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Who is your competition? No problem.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Sales Pop!

MAY 2, 2024

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. Each post included product tags and links to their Amazon store. Each post included product tags and links to their Amazon store.

E-commerce 130

E-commerce Niche Launch Education 130

ClickFunnels

JUNE 18, 2021

A sales funnel is the journey that a person takes from first hearing about your product to purchasing that product and subsequent products. You get that person interested in your products or services. You persuade that person to purchase your products or services. Adam Enfroy launched his blog in January 2019.

Minimum Viable Product 228

Minimum Viable Product Assembly Line Niche Sales 228

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. The Power of Building an Ecosystem When Klaviyo started, they launched on Hacker News as everybody did back in the early 2010s.

E-commerce 123

E-commerce Product Customers Niche 123

ClickFunnels

AUGUST 12, 2021

You can still use email marketing to promote your products by placing display ads in niche newsletters. It’s worth noting that displaying ads on one’s newsletter typically implies an endorsement of the product, so there’s a built-in social proof element. Are people interested in your product? See what happens.

Minimum Viable Product 246

Minimum Viable Product Negotiate Networking Niche 246

ClickFunnels

JANUARY 26, 2022

A lead is a potential customer that has: Expressed an interest in your product. And neither is someone whose contact details you have somehow obtained but who has never shown any interest in your product. You offer the potential customer your least expensive and least valuable product. But what if you have only one product?

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

Martech

MAY 5, 2025

From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. Mid-tier creators offer niche expertise and loyal followings across specific verticals, engaging highly specific audiences while demonstrating credibility.

Campaign 109

Campaign Niche Strategize High impact 109

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. This number exists in the form of total addressable market (TAM).

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 113

Product GTM Cross-sell Commission 113

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101