Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. They encountered several challenges: Ineffective pitching due to the novelty of JourneyDXP’s product.

B2B 122

B2B Customers Appointment Objectives and Key Results 122

SaaStr

MAY 30, 2024

Whichever you choose will be a strategic decision. In the product-led sales world, you use that data from freemium users to pitch to your customers. With product-led sales, they still go in and experience the product, but then that information is used to tailor a pitch to a CRO, Head of RevOps, Head of Marketing, etc.

Cross-sell 87

Cross-sell Customers Pitch Drivers/motivators 87

Martech

MAY 17, 2024

The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. Whether that means a go-to-market moment, a product launch, a funding announcement, or something undoubtedly newsworthy, you should be asking yourself, how can I capitalize on this moment to garner attention?

Legal 111

Legal Launch Campaign Trust 111

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Is the strategy driving business results?

Launch 52

Launch High impact Go To Market Pitch 52

Highspot

NOVEMBER 2, 2022

“In a challenging sales environment, strategic enablement is the way forward,” said Sheevaun Thatcher, VP of Global Sales and Success Enablement, Slack. In the two years since its launch, customers are eagerly taking advantage of the Training and Coaching feature set, adding on average one course every one-and-a-half months.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

NOVEMBER 19, 2021

Look, every company is focused on one of three things as a strategic initiative, every company in the world, I don’t care if you’re a Mom Pop dry cleaner, you either grow in revenue, mitigating risk or managing costs. You immediately, you’re going to be like, ‘that sounds like a sales pitch’, right?

Pitch 96

Pitch Conversion Sales Territory 96

ClickFunnels

JANUARY 27, 2023

Here’s how Russel explains it: This dentist had strategically taken me through a powerful process that I call… A VALUE LADDER. We don’t recommend hitting them with a sales pitch the moment you get their contact details. Either pitch your Frontend offer or provide a rundown of your entire Value Ladder. ClickFunnels 2.0

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Digital tools can handle mundane activities, freeing human resources to concentrate on innovative and strategic tasks.

Pitch 125

Pitch Niche Engineering Promote 125

Sales Hacker

DECEMBER 9, 2019

If you missed episode 86 , check it out here: PODCAST 86: Strategic Vs Tactical Approach in Sales Planning with Mary Rogul. How to pitch ‘category creation’ to your CEO or CFO [30:17]. We basically rebranded the business and launched Gainsight out of that. How to pitch ‘category creation’ to your CEO or CFO.

Pitch 54

Pitch B2C Contract Up-sell 54

ClickFunnels

DECEMBER 4, 2022

So it’s worth considering that the brand damage risk might be overblown – even high-end brands might benefit from the strategic use of discounts, especially when it comes to growing their email lists. Then at the end of it pitch them a basic skincare starter kit so that they could begin implementing what they just learned.

Niche 130

Niche Pitch Lead generation Promote 130

ConversionXL

MARCH 10, 2021

When you get published somewhere, you can leverage the publication’s logos and display them in strategic areas of your business to convey credibility. Press is strategic. They care less about the fact that you generated $40,034 from a single launch of a $4.99 The pitch like a PRO method. Basically, is your idea PRO?

Angle 151

Angle Pitch Niche Trust 151

ClickFunnels

DECEMBER 5, 2022

Say, authors often use a free chapter as a lead magnet, then follow it up with a sales pitch for the book. That way, your lead magnet will not only set the stage for the upcoming affiliate product pitch but it will also serve as social proof for it. Step #2: Create a Squeeze Page For Your Lead Magnet.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

NOVEMBER 14, 2023

In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. A vendor who doesn’t bring a platform with some application or relevance for AI to a pitch meeting will be discounted in the consideration process.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Search Engine Land

DECEMBER 6, 2023

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. Evaluate AI-generated insights and suggestions and use them where appropriate to make small but impactful tweaks to your pitch.

Niche 130

Niche User Experience CTR Click Through Rate 130

Salesforce

APRIL 28, 2022

Product messaging and positioning work together and should be the North Star for any product launch. Launch your messaging and positioning strategy now. Remember, no one wants product pitches that are full of technical jargon and hyperbole about how great your brand is. Positioning is the internal framework your team uses.

Product 98

Product Launch Entertainment CRM 98

ClickFunnels

SEPTEMBER 29, 2022

But you need to be strategic about it. For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada. Only in 2006, two years after the launch did Facebook open to the general public.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Search Engine Land

FEBRUARY 2, 2024

Be a podcast guest If you aren’t ready to launch your podcast, being a guest can also help you gain visibility, backlinks and PR coverage. Be strategic about the podcasts you want to appear on and pitch to the host. The easier you make it for them, the more likely they will share.

Growth 113

Growth Entertainment Engineering Follow-up 113

Veloxy

SEPTEMBER 5, 2023

One; sales is no longer just about high pressure, ‘won’t take no for an answer’ pitches. Today, it’s more of a different dynamic where sales reps listen, empathize, and even kill pitches early if they sense the prospect isn’t interested. For instance, be strategic. Because let’s face it, nobody likes a tone-deaf pitch.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Veloxy

AUGUST 31, 2023

In each of these movies, there are scenes where the men on the battle field radio back to base for commands, for reinforcements, or to strategize the next counterattack. By strategically planning routes and appointments, sales reps can reduce travel time and focus on high-priority prospects. Saving Private Ryan. We Were Soldiers.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Hubspot

JANUARY 24, 2012

If that sounds surprising, you might be one of the PR professionals who is having trouble getting journalists to consider your pitches. Just like a resume needs to stand out to a recruiter (especially in this economy), a pitch or press release needs to stand out to a journalist. Articulate Why the Pitch Matters. Use Lists.

Pitch 59

Pitch Strategic partnership Strategize Launch 59

ConversionXL

AUGUST 24, 2021

All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy. This is where you make your pitch.

Promote 141

Promote Campaign Pitch Niche 141

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. However, traditional coaching and training methods tend to fall flat because they take a one-size fits all approach that doesn’t fit the needs of each individual rep.

Sales 52

Sales Technique Objection handling Pitch 52

Lead Fuze

MAY 26, 2023

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. “Ready to launch your music marketing agency? Moving on to Stadiumred Group, which has made its mark through strategic acquisitions and partnerships in the industry.

Promote 52

Promote Pitch Technique Legal 52

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. Director, Sales Enablement and Strategic CRM Initiatives, Experian. SAN DIEGO, CA (August 31, 2020) –. Seismic Interactive Content allows sellers to mimic an in-person conversation. Media Contact.

Launch 26

Launch Commission Presentation High impact 26

ConversionXL

JULY 16, 2021

How to win the marketing game with strategic messaging. The elevator pitch. When they launched, their coolers were 10x the average price. The same goes for new product launches. If you don’t follow a product launch strategy, you’re shooting in the dark and hoping you hit your target. . Your USP is front and center.

Niche 127

Niche User Experience Launch Transportation 127

Highspot

JULY 18, 2023

Marketing enablement is not a new idea, but few companies take an intentional, strategic approach. Personalized buyer engagement: With knowledge, resources, and training, marketers can launch marketing campaigns, content, and messaging that captivates buyers and promotes meaningful interactions and results.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Sales Hacker

FEBRUARY 14, 2022

That meant they could strategically penetrate accounts and that their success was entwined, improving accountability. Retained CSMs for Enterprise, allowing them to have more strategic conversations about account management, while still giving them access to day-to-day support. So how did the team react to the changes?

Legal 84

Legal Cold Call Contract Inside sales 84

ClickFunnels

AUGUST 11, 2021

It’s where you pitch it to the potential customer. By the way, if you overdeliver with your frontend offer, that person will be more likely to buy your more expensive product than they would have been had you pitched it straightaway. E.g. instead of launching an online marketing podcast, start an SEO one. Features vs. Benefits.

Lead generation 246

Lead generation Niche Price Promote 246

Salesforce

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Ideally, CAMs will have experience as a reseller or channel partner, so they’ve been on the receiving end of vendor pitches, according to channel sales leader Marcus Cauchi. Here’s how to do that.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Highspot

OCTOBER 21, 2022

Will you have a rotating database for playbooks and pitch decks? Decide on a prescribed schedule of leadership check-ins to help evaluate sales trends and strategize on how sales enablement can meet fluctuating demand in areas like coaching, content creation, and goal achievement over time. Example: Pitch scripts? Case studies?

Quota 75

Quota Construction Sales Pitch 75

Sales Hacker

JULY 26, 2023

Imagine being free to spend more time on strategic thinking and relationship-building. All in all, using ChatGPT as a personal assistant is like strapping a rocket to your productivity and letting it launch. Can you deep dive into what their pain points might be and how my solution could solve them so I can better pitch next time?

Objectives and Key Results 76

Objectives and Key Results Pitch Cold Call Sales 76

Lead Fuze

JUNE 27, 2023

Leveraging Spotify to Pitch Playlists Featuring Artists’ Songs The power of playlists on Spotify cannot be underestimated when it comes to promoting an artist’s songs. They use Songkick & Spotify to promote live events and pitch playlists for increased visibility. So let’s dive deeper!

Promote 52

Promote Price Pitch Drivers/motivators 52

Martech

JULY 6, 2022

” And this isn’t surprising, given the difficulty of building these sophisticated products and the engineering effort required to launch even one new feature. The mistake lies in believing that vendor support will serve as a consultant or strategic advisor to help achieve your martech goals. The problem?

Technology 100

Technology Technology Campaign Strategize 100

PandaDoc

MAY 13, 2024

Use it strategically — and ethically — to create a buzz around your products. Instead of overwhelming clients with too many choices, he strategically presents dual options. Before you start slinging pitches, know who you’re slinging them to. Scarcity Think about Black Friday, limited-time offers, and flash sales.

Closing 52

Closing Legal Real Estate Trust 52

Gong.io

JANUARY 5, 2019

A full commercial teaching pitch has six phases: The Warmer: Describe the problem to your buyer in a way that gets them to nod in agreement. Commercial teaching pitches lead to your strengths, not with them. Your pitch should teach your buyer to value your differentiators. Step 2: Sales Methodology Training and Launch.

Pitch 131

Pitch Sales Up-sell Contract 131

Highspot

MARCH 13, 2024

Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? Top Strategic Ways Your Sales Team Can Use AI With sales reps busier than ever, AI is an invaluable ally for B2B sales teams.

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Hubspot

JUNE 26, 2019

Product marketing is more strategic whereas conventional marketing is more all-encompassing. It covers the launch and execution side of a product in addition to the marketing strategy for the product — which is why the work of a product marketer lies at the center of a business’s marketing, sales, and product teams. Product marketers.

Product 101

Product Electricity Launch Price 101