ConversionXL

APRIL 28, 2021

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We dug into our data and quickly discovered that our users shared her sentiment. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

SaaStr

DECEMBER 7, 2021

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. How do you navigate the product-led maze and set your company up for success? What is Product-Led Scaling? Land with product-led partnerships . Retain with product-led platform apps.

Product 91

Product Growth User Experience Technique 91

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

MAY 30, 2024

How PLG Evolved First, let’s start with PLG and its evolution. How did it all start? It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Why is it end user-focused? Because the end user starts using the product, often through a self-serve motion.

Cross-sell 90

Cross-sell Customers Pitch Drivers/motivators 90

Partners in Excellence

APRIL 21, 2021

They’ve labeled this innovative approach, “product led growth.” Imagine that, “hot products win!” As I read all the insights and discoveries around product led growth, I have this overwhelming sense of “deja vu” all over again. We see huge dominance in consumer focused products.).

Growth 77

Growth Product Drivers/motivators Entertainment 77

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

APRIL 22, 2024

A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience.

Launch 112

Launch Engineering Cross-sell Trust 112

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search.

Engineering 144

Engineering User Experience Launch Start-ups 144

Search Engine Land

SEPTEMBER 21, 2023

Compare and Decide Ads Microsoft is rolling out a series of fresh ad formats tailored specifically to the Bing Chat experience, starting with its newest ad product, Compare and Decide Ads. The new format will allow online shoppers to compare different products using criteria they find most valuable. SUBSCRIBE See terms.

Retail 117

Retail User Experience Represent Launch 117

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. Define Success.

Launch 97

Launch UX Networking Cross-sell 97

Search Engine Land

JUNE 22, 2023

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. Get the daily newsletter search marketers rely on.

User Experience 91

User Experience Advertising/ Marketing Launch Networking 91

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Let’s get to it!

E-commerce 126

E-commerce Launch Campaign Retail 126

ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app.

X-functional 246

X-functional Gaming Pitch Government 246

Hubspot

AUGUST 2, 2016

To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience. I recommend starting with five of your direct competitors and looking at their websites.

User Experience 53

User Experience Follow-up Start-ups Launch 53

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. As such, start optimizing early, long before the launch date.

CTR 118

CTR UX User Experience Engineering 118

Search Engine Land

MARCH 29, 2024

In this article, we’ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. A core agile team typically consists of: A product manager.

X-functional 96

X-functional Objectives and Key Results Meeting Engineering 96

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. What role does this play in the new website?

Electricity 98

Electricity Launch Engineering Follow-up 98

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher.

Niche 129

Niche User Experience CTR Click Through Rate 129

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2022: The free version let you track up to five keywords while the premium account let you track up to 500 to 10,000 keywords.

E-commerce 114

E-commerce Launch Engineering User Experience 114

Search Engine Land

MAY 18, 2023

Read on to discover everything you need to know about Performance Max campaigns, from getting started and optimizing your campaigns to understanding current adoption and where the PMax blind spots reside. Setting up for success with Performance Max Embrace cross-platform advertising. Focus on user experience.

Campaign 93

Campaign User Experience Launch Networking 93

Sales Pop!

APRIL 24, 2023

If you have set up a gaming website, but are struggling to generate a positive ROI from it, you are making one or a handful of the below mistakes that could be the culprit. So, compare the below list with your website to see where you went wrong, and your revenue will begin to climb up. You need to get several things right.

Gaming 52

Gaming User Experience UX Entertainment 52

SaaStr

DECEMBER 8, 2023

Together they explore the transformative role of data, which has become an integral part of the production stack, and delve into the implications of this shift and explore how leveraging data within the architecture empowers developers to create more robust, intelligent, and scalable SaaS solutions.

GTM 90

GTM SQL X-functional Engineering 90

SaaStr

DECEMBER 23, 2020

411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.

Product 92

Product Engineering Customers E-commerce 92

Search Engine Land

MARCH 5, 2024

March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update. In fact, Google said work for the March 2024 core update started with the 2022 helpful content update. What to do if your rankings drop.

Engineering 145

Engineering Start-ups User Experience Technique 145

ConversionXL

JULY 16, 2021

Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators. Gumroad likely knows this, which is why their “Start Selling” CTA is equally as enticing. Start with user research.

Niche 127

Niche User Experience Launch Transportation 127

SaaStr

APRIL 16, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. David, I want to start with you to get some of your thoughts.

Start-ups 135

Start-ups Real Estate Product Networking 135

Search Engine Land

FEBRUARY 9, 2024

SGE also supports vertical search experiences, such as Google Shopping, and can provide AI-generated answers for specific product searches. Users can engage in conversations with SGE by adding more details or prompts, and the AI will generate follow-up answers.

Clients 115

Clients Engineering Consult User Experience 115

Search Engine Land

SEPTEMBER 11, 2023

You can’t just wait for search engines to index your website or for people to start searching for your event. After you build up some traction and reputation, you can start investing in SEO, as people will search for your solution independently. You need to make them aware of it and get them excited.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Honeycomb Puts Android 3.0

Engineering 125

Engineering Campaign Click Through Rate Launch 125

Sales Hacker

NOVEMBER 10, 2023

While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. In tandem with the sustained efforts in product excellence fostering long-term loyalty, are there supplementary ways to build customer loyalty – more quickly?

GTM 94

GTM Intrinsic Customers Contract 94

Search Engine Land

JANUARY 9, 2023

Google started mixing together content from the web with content that had been shared with you privately into a single set of listings. ” Read all about it in: Google’s Results Get More Personal With “Search Plus Your World” and follow-up article Search Engines Should Be Like Santa From “Miracle On 34th Street”. Also on this day.

Government 89

Government Engineering Retail User Experience 89

Salesforce

NOVEMBER 30, 2022

Created with you in mind Growth equals change Kick-start your learning journey. We realize that our products must also change to meet our Trailblazers wherever they are and however they like to learn. Learn about Customer 360 and identify which product offerings could be used in a given scenario. Curious about Marketing Cloud?

Growth 98

Growth User Experience Start-ups Lead generation 98

Search Engine Land

DECEMBER 9, 2022

While it isn’t a good idea to rely on only one test like this, their experience matches up with my own. My experience is that JavaScript-only content can take longer to get indexed compared to plain HTML. My experience is that JavaScript-only content can take longer to get indexed compared to plain HTML.

Launch 83

Launch UX User Experience Clients 83

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. It’s all about helping Google understand your website better so that pages show up for the right searches. We’ll look at each of these in this article.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Follow up with what your main call to action or actions are, then ask it to develop some image prompts.

Pitch 124

Pitch Niche Engineering Promote 124

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Take the documentation productivity platform, Swimm. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

OCTOBER 23, 2023

Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building. Employ SEO, SEM, and paid social media marketing to attract potential customers and solidify your brand or product in their minds. Enter up to 10 phrases related to what your users might be searching for.

B2B 114

B2B Customers Objectives and Key Results Price 114