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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 117
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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. Then, they can make recommendations for a new credit card based on applicable promotions and the client’s financial needs. Seamless Commerce.

Launch 98
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How 7 Brands Are Using LinkedIn Live to Reach Their Audiences

Hubspot

In fact, in February 2019, LinkedIn Live was launched to individual users. While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy. Hootsuite's Brand Partnership Announcement.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same. Marketing strategy.

Campaign 149
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 136
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Referrals 136
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20 Stats That Make the Case for Co-Marketing in 2020

Hubspot

Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns. In 2018, Coors Light teamed up with National Geographic to launch a series of video ads taking place in Iceland.