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How to use podcasts for natural link building

Search Engine Land

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Focus on becoming an authoritative voice in your niche. Make your podcast a go-to resource in your industry.

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Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?

SaaStr

This is cheap and while it’s more a “second touch” than new lead generation, it almost always works at least a little bit. The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. A little bit. But in B2C and e-commerce?

B2B 104
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. For lead gen, my typical recommendation is to keep it simple and start where the most traffic is available. Marketing strategy.

CRM 116
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Option 2 is a little trickier, as your site isn’t likely to be nearly as authoritative as an established site in its niche. Driving people to your site is powerful for brand awareness, and you have more control over the next steps (remarketing, lead generation, email, social media and so forth).

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Multiple Businesses. One Funnel Builder.

ClickFunnels

Whether you’re a solopreneur with multiple product lines, a coach with several niche audiences, or a digital creator running multiple brands, choose a single funnel platform that can manage your entire portfolio. With the right multi-business funnel builder , you can house all your business empires under one roof.

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Adaptive Strategies for Modern Sales Leaders with Nicole and David

Membrain

With decades of experience, Nicole and David offer invaluable strategies to help sales leaders and teams adapt to rapid changes, such as accelerated decision-making and niche market specialization.

Niche 62
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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets. Create a lead generation funnel to drive folks from these channels into your sales pipeline. I have mentors I talk to, and I offer mentorship to up-and-coming writers in my niche. You just have to take the time to.