Smarter With Gartner

JULY 21, 2021

In a 2020 Gartner poll, more than a third of legal, compliance and privacy leaders (and their staff) indicated they want help implementing diversity and inclusion initiatives within the legal department. That plea comes amid widespread pledges but few results in the commitment to advance underrepresented groups in legal departments.

Legal 87

Legal Objectives and Key Results Negotiate Promote 87

Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. This results in campaigns that fail to align with sales goals, product launches or customer needs. Begin by identifying your experts.

Objectives and Key Results 94

Objectives and Key Results Campaign Government SQL 94

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Track risks and dependencies. Get MarTech!

Objectives and Key Results 119

Objectives and Key Results Government Campaign Legal 119

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Martech

JUNE 20, 2024

It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success. Develop a comprehensive AI strategy aligned with your business objectives, including assessing current data assets, clear desired outcomes and a roadmap for implementation and measurement.

Legal 120

Legal Objectives and Key Results Strategize Represent 120

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The result? Here are some key considerations: Budget allocation.

Objectives and Key Results 125

Objectives and Key Results Strategize Legal A/B testing 125

PandaDoc

MARCH 25, 2025

Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

PandaDoc

JUNE 23, 2025

You want to come out of the call with a better understanding of their role, their objectives, and their challenges. “I pay a lot of attention to the key competencies of the person I’m talking to,” Helen says. Failing to build a connection Another key mistake is failing to establish rapport or build a connection.

Objectives and Key Results 52

Objectives and Key Results Commission Legal Sales 52

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. Using this information, reps can plan ahead, anticipate obstacles, and try to push deals forward in a more strategic way. The acronym breaks down as follows: Metrics. Economic Buyer.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. In simpler terms: bad data in, bad results out. Start by defining your objectives improving data quality is likely at the top of the list.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Search Engine Land

OCTOBER 31, 2023

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Miller Heiman Group

MARCH 13, 2019

Instead, sales enablement is an ongoing process for arming your sales team with the training, coaching and content they need to achieve the desired sales results for your organization. Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Earn Executive Sponsorship.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

PandaDoc

JUNE 2, 2025

This is a key moment in the sales conversation, because it helps potential buyers feel like theyre talking to an industry insider who has both the knowledge and the sales experience to help them solve problems. The key is to focus on a business problem that the buyer either hasnt fully recognized or has misjudged in scope.

Process 52

Process Objectives and Key Results Sales Angle 52

Search Engine Land

NOVEMBER 16, 2023

To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. This article tackles the key steps for budgeting SEO in a way that sets your efforts up for success. Know your KPIs and ROI Establish an objective measure of what success is for your campaign.

UX 102

UX Legal Objectives and Key Results Strategic planning 102

Sales Hacker

OCTOBER 17, 2022

And the stronger a company’s change competencies become, the better equipped they are to handle more the complex changes necessary to achieve a strategic advantage over their less resilient competitors. As a result, change management experts leading with change intelligence put people at the center of their approach.

Objectives and Key Results 96

Objectives and Key Results Strategic planning Strategize Territory 96

Salesforce

OCTOBER 6, 2021

AI-powered automation scans the transcriptions to help spot trends, identify key points, and extract the meaning of every conversation while an agent is still on a call. Customer temperament and satisfaction are scored objectively and over time remain more reliable and consistent than a score assigned manually by an agent.

Customers 98

Customers Objectives and Key Results CRM Legal 98

Highspot

JANUARY 28, 2024

You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan. Three key content concepts often get intermingled yet serve distinct purposes.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Salesforce

MARCH 24, 2025

Customer data management (CDM) is the strategic process of collecting, storing, and leveraging customer information to fuel growth and enhance customer experiences. Start with AI Basics AI: The Key to Maximizing Customer Tracking What is Agentforce For Small Business? For startups, this can be a significant opportunity.

Customers 59

Customers Objectives and Key Results CRM Legal 59

Salesforce

JULY 3, 2025

Today’s AI agents are reasoning systems that must negotiate, collaborate, and make autonomous decisions across organizational boundaries—a reality that extends far beyond technical considerations into ethics, trust, legal compliance, and security. Agent protocols at this level enable true semantic understanding between systems.

Negotiate 98

Negotiate Government Objectives and Key Results Networking 98

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Cross-sell 52

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Preventing Objections. Objections are usually created by the salesperson, not the buyer. The more advantages you present, the more objections you’ll receive.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

PandaDoc

JUNE 16, 2025

For employers, OTE helps to align compensation with business objectives. This can help with income stability, especially for newer reps who may see lower base pay and commissions at the entry level Regardless of how the deal is structured, having accurate documentation is key. Let’s assume the target quota is $750,000.

Commission 52

Commission Quota Represent Sales 52

Martech

OCTOBER 14, 2022

There was a lot of trial and error and measuring results was more than a little challenging. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Balancing strategic vs. tactical initiatives. Most companies focus on too many objectives at once. Get MarTech!

Non-Profits 127

Non-Profits E-commerce Consult Niche 127

PandaDoc

MARCH 13, 2025

Buyers gain negotiating power through volume purchases, long-term commitments, and their strategic value to the supplier. Some key advantages include: Consistent, pre-determined pricing. Incorrect pricing overrides may result in larger-than-intended discounts for buyers. However, this only goes so far. Easier financial planning.

Contract 52

Contract Price Negotiate Non-Profits 52

Martech

FEBRUARY 27, 2023

To create coordinated experiences consistently, it must collaborate with all key platforms, including: Platforms that decide what is most relevant. This requires education and strategic partnerships. Define these guidelines before scoring to ensure you are objectively scoring individually or by committee.

Strategic partnership 105

Strategic partnership Objectives and Key Results Legal Campaign 105

Hubspot

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? The purpose of strategy consulting is to review key business strategies and provide expert advice on how to improve or develop new ones. This is likely something that everyone has experienced. Strategy Consulting.

Consult 96

Consult Healthcare Niche Management Consulting 96

ConversionXL

JANUARY 11, 2013

Here is our guide to running an effective and legal sweepstakes campaign online. Before you make a campaign live be sure to go over all the relevant regulations or consult with an attorney and make sure what you’re doing is legal. Objectives. It seems that everyone is running some type of online campaign nowadays.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. So, using that budget more effectively can reveal new ways to recoup an investment, grow the audience and meet company objectives.

B2C 123

B2C Objectives and Key Results Drivers/motivators B2B 123

Lead Fuze

JUNE 26, 2023

But with strategic planning and consistent execution, you’ll get there. Patience is key. Managing Client Expectations Regarding Deadlines One key aspect that these professionals help with is managing client expectations. Remember that patience, perseverance, and hard work are key ingredients to success.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Hubspot

MAY 25, 2021

In a survey of global consumers, 58% of people remembered a brand that quickly pivoted and 82% ended up doing more business with that company as a result. Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. To get those results, you have to dive into the nitty-gritty details.

Objectives and Key Results 101

Objectives and Key Results Campaign Meeting Follow-up 101

Hubspot

SEPTEMBER 12, 2018

If you sell a premium product, it might take several months to a year to build up a list of key contacts and accounts. Salespeople can use these benchmarks to objectively measure their progress against goal. Periodically cleaning up your pipeline is key if you want an accurate sales forecast. Sales Pipeline Stages.

Pipeline 101

Pipeline Sales Negotiate Objectives and Key Results 101

PandaDoc

APRIL 25, 2023

Sales objectives In this example of a sales plan, the sales objectives could be to simultaneously increase sales by 25% and to acquire 10 new customers in the first year of operation. This can include training on product features and benefits, sales techniques, objection handling, and customer relationship management.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

PandaDoc

FEBRUARY 23, 2024

All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar. What’s their business value?

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

Territory 69

Territory Objectives and Key Results Finance Cross-sell 69

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Enter RevOps, an approach that creates a cross-functional revenue engine by aligning these integral teams objectives and responsibilities. Want to drive more reliable profit for your organization?

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52