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Google blasts DOJ’s ‘radical’ proposed breakup plan

Martech

These proposals are the latest developments in a lengthy and ongoing legal battle. Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses. Google today pushed back on “radical and sweeping proposals” from the U.S. Why we care. What’s next.

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Guardrails and governance: How to protect your brand while using AI

Martech

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. You will need a mix of expertise, including legal, marketing, data, ethics and technology.

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SMS deliverability: What you need to know

Martech

Promotional SMS messages communicate a special offer or a new product to consumers. What’s even more worrisome is that not only do most of these mistakes cause either high unsubscribe rates or carrier blocks (which are very difficult to work through), but they can actually result in legal responses in more ways than email mistakes can.”

Legal 131
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” This could mean partnering with a relevant influencer to grow your account or promoting your social presence via ads or other channels like email marketing.

B2B 109
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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

Promote 52
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Removing Legal Bottlenecks to Accelerate Deal Cycles

Sales Hacker

But the contracting process can be a major source of tension and inefficiencies, especially between sales and legal teams. The legal suite, on the other hand, is focused on control. Contracting barriers affect both sales and legal teams. Empowering legal and sales to work together faster. Sales teams are focused on speed.

Legal 121
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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities. Legal Framework Governing Advertising and Marketing Advertising and marketing are governed by a complex set of laws and regulations that vary by country.

Legal 130