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The Powerful Linkage between DISC and Team Buying

Sales Pop!

Purchasing is almost always involved as well as legal, accounting and other departments, depending on the size or importance of the purchase being considered. As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. How about the procurement and finance?

Legal 146
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Where AI falls short in high-stakes B2B industries

Martech

AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial.

B2B 135
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Removing Legal Bottlenecks to Accelerate Deal Cycles

Sales Hacker

But the contracting process can be a major source of tension and inefficiencies, especially between sales and legal teams. The legal suite, on the other hand, is focused on control. Contracting barriers affect both sales and legal teams. Empowering legal and sales to work together faster. Sales teams are focused on speed.

Legal 120
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The impact of martech on company value

Martech

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. “Are we getting value from our martech?” B2C, B2B and B2B2C).

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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

Education 105
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How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Martech

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio’s Cloud Conference is an annual conference for legal professionals that focuses on technology, client experience, and legal trends. Rowe Price Associates, Inc.

Legal 120
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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.