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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. Some of the challenges of selling effectively grow more difficult over time—a natural outcome of greater complexity and its impact on our contacts and clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof.

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Ditch the PDP: Build a High-Converting Product Launch Funnel Instead

ClickFunnels

They guide your visitors from “just looking” to “shut up and take my money.” ” That’s because these funnels actively sell your product instead of simply displaying it. Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes.

Launch 130
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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain.

Customers 117
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. Not all businesses’ main priority is to drive revenue.

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11 Tips For Building An Explosive Sales Funnel

ClickFunnels

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1. The results get even better with a 5X increase by the second month. Lets dive in. See our case study here.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?