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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Flexibility in content delivery: A headless CMS separates the content management from the presentation layer.

Territory 112
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What is generative engine optimization (GEO)?

Search Engine Land

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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How to recover from Google Ads performance drops

Search Engine Land

Conversion issues : Look at landing pages, offer relevance or user experience. We’ll explore potential issues in three main areas: The account itself. Key metrics to analyze Bounce rate : A high bounce rate could indicate problems with the landing page relevance or user experience. The market conditions.

CTR 97
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. To use any tool effectively, it’s crucial to identify what truly matters in the vast amount of data you’re presented with. Overall content health.

Clients 91
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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. That’s why, in this article, we’ll break down how a user-centric design approach can help your ecommerce business thrive in the long run. Ditch unnecessary clicks.

Angle 130
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The Effects of Typography on User Experience & Conversions

ConversionXL

“Typography is the detail and the presentation of a story. John Paul Mains shares the result of one client who saw improvements in conversions after changing the font size from 10px 13px to be more readable – I wonder what would happen if he pushed it even further? Extra Lucrative Conversion Advice Blog Design user experience'

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User Experience Testing: A Conversion-Focused Guide

ConversionXL

User experience is a nebulous term. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? These are just some of the many little things that go into a website’s user experience.