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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. You must choose the primary conversion action most likely to drive optimal performance.

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What Are Sales Objectives? Everything You Need to Know

Gong.io

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Your marketing goal in the introduction stage is to get out of the introduction stage. The role of marketing in the growth stage. The result?

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. In-Person Events & Experiences In-person events function as a fundamental element of field marketing. Grab a warm coffee or tea and let’s get started!

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Strategy Is Sexy, Execution is Boring

STAR Results

They are taking market share away from their competitors and are the preferred organization to work for. You have an objective measurement of sales versus objectives. When asked how are your sales, you can easily rhyme the percentage with the objective. Scheduling regular review meetings will close the loop.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

This ranges from monthly town halls to recording and publicly sharing client meetings on the company’s YouTube channel – a total transparency consulting approach for a community-invested organization. Below, I’ll share my insights and methods for fostering an SEO-forward culture and mindset among non-SEO stakeholders.