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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. 3 trust-building strategies for the holidays.

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3 search misconceptions about affiliate marketing debunked

Search Engine Land

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Microsoft Advertising Network for retail rolled out in the US in September.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

Price transparency helps create trust with your audience when you communicate why the price hike is happening. Your line of business Moderately priced retailers such as clothing or cosmetic companies use a cost plus pricing formula due to their product variety. Cornering the market means you have achieved a dominant market share.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Traditional Marketing While traditional marketing campaigns utilize mass media to reach a broad audience, field marketing efforts put the emphasis on direct interaction with consumers through direct sales. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

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This day in search marketing history: January 26

Search Engine Land

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google. Report: Click Fraud Rate Drops to 19.1%