Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 68

Government Campaign Customers Follow-up 68

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 126

Education Territory Growth Technology 126

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. It’s time to act.

Territory 127

Territory Consult Price Start-ups 127

Search Engine Land

MARCH 21, 2024

However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. Then go deeper.

Contract 118

Contract Education Clients Trust 118

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. Over the last several decades, our industry has grown and flourished on an overabundance of data.

A/B testing 135

A/B testing Click Through Rate Campaign Trust 135

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Drivers/motivators 104

Drivers/motivators Pitch Trust Manufacturing 104

Highspot

MARCH 21, 2024

We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? This guide is here to change that.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Step 1: Define your ICP and buyer persona This is its own detailed process and must be completed before entry points. So, why don’t you come to mind?

Presentation 102

Presentation Represent Prospecting Customers 102

Search Engine Land

MAY 21, 2024

It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business. You did it. It’s different than with paid media, where you can just increase your budget to get momentum. You never win SEO.

Territory 86

Territory Growth Lead generation Launch 86

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Here is why and how to do it. In today’s digital-first era, marketing technologies form the backbone of nearly all marketing operations.

Strategic planning 116

Strategic planning Technology Technology Strategize 116

Martech

MARCH 25, 2024

But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Tabs were a radical concept. But what did I hear?

Promote 89

Promote Campaign Retail Conversion 89

Heinz Marketing

OCTOBER 18, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Change is synonymous with growth for B2B marketers. As market landscapes shift, technologies advance and buyer behaviors evolve, the ability to smoothly manage change transitions becomes a crucial requisite.

Objectives and Key Results 118

Objectives and Key Results B2B Trust Drivers/motivators 118

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck.

X-functional 127

X-functional Sports Represent Start-ups 127

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. What’s your biggest fear about your brand? These brands don’t just focus on superficial marketing campaigns and promotions. This isn’t about oversharing. Absurd, right?

Strategize 126

Strategize Clients Campaign Trust 126

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago.

Government 137

Government Strategize Start-ups Technique 137

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. In short, you’ve done nothing at all. Familiarizing yourself with their martech stack.

Clients 112

Clients Closing Objectives and Key Results SQL 112

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 138

Strategize Education Price Service 138

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. They also want it to be able to provide career advancement opportunities. What parts of it do you use the most? Q: So who are your customers?

Agriculture 126

Agriculture Territory Construction Manufacturing 126

Lead Fuze

MAY 26, 2023

Knowing how to select a digital marketing agency is crucial for businesses looking to expand their online presence and boost sales. It is essential to partner with a digital marketing agency that comprehends your individual requirements and can help you reach your objectives in this ever-changing field.

Objectives and Key Results 98

Objectives and Key Results Price Clients Follow-up 98

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 94

Product GTM Trust Growth 94

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 114

Strategize Campaign User Experience Start-ups 114

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. Don’t just test, extract learnings Testing in Google Ads is so easy today that you can take it for granted. Dig deeper: A/B testing mistakes PPC marketers make and how to fix them 3.

Finance 120

Finance A/B testing Campaign Retail 120

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. If you are uncertain about appropriate employee questions, don’t hesitate to consult your HR team. It never made sense to me how to build a successful team without truly knowing them. Don’t just ask about one particular job.

Drivers/motivators 119

Drivers/motivators Trust Consult Engineering 119

SalesProInsider

OCTOBER 18, 2023

Here’s how I see it coming into play in sales situations, especially when faced with concerns or objections during our sales conversations. These are absorbed subconsciously by the prospect and create some kind of dissonance that makes them wonder about or question that area of insecurity. Whatever they are, make note of them.

Conversion 139

Conversion Sales Pitch Clients 139

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Trust 127

Trust Drivers/motivators Strategize Legal 127

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 132

GTM Market share Growth Technology 132

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search.

Territory 121

Territory Market share Legal Strategize 121

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

Conversion 85

Conversion A/B testing Campaign Promote 85

Search Engine Land

SEPTEMBER 8, 2023

In his book, “ Twelve and a Half ,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. It’s all about diving deep into the company, product, customer persona, websites and other team processes.

UX 143

UX Trust Education Strategic planning 143

Search Engine Land

FEBRUARY 2, 2024

Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business.

Growth 124

Growth Entertainment Engineering Follow-up 124

Salesforce

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Building more than a transactional relationship with your client is important because it will facilitate a more collaborative approach to tackling the PPC strategy.

Clients 114

Clients Campaign Trust Service 114

Salesforce

JANUARY 29, 2024

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It felt like a high-stakes gamble, and we went all-in.

Appointment 127

Appointment UX Objectives and Key Results Gambling 127

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

B2B 102

B2B Drivers/motivators Education Technology 102

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Let’s take a moment to talk about what’s happening now. Let’s take a moment to talk about what’s happening now. I was wrong.

Government 117

Government Angle Follow-up Meeting 117