ConversionXL

SEPTEMBER 9, 2020

Not unlike their in-person counterparts, virtual summits have similar goals: Bring people in your target market together. All too often, virtual summits turn into “podcasts on steroids,”—companies release content without giving attendees a platform on which to interact and engage. Can you think of at least three things to sell?

Niche 98

Niche Campaign Up-sell Networking 98

Hubspot

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Branding makes your business memorable.

Trust 101

Trust Entertainment A/B testing Service 101

Sales Hacker

APRIL 9, 2019

When Baby Boomers entered the workforce, the prevailing wisdom was that employees who were loyal to their companies would earn more, advance to higher-level positions, and reap 401(k) or pension rewards. Other generations might write off the way Millennials build relationships with leads, but that’s a mistake.

Pharmaceutical 77

Pharmaceutical Sales Technology Technology 77

Hubspot

FEBRUARY 13, 2015

The talks have been lauded for their ability to take complex concepts and deliver them in ways that are digestible for everyday audiences. The talks have been lauded for their ability to take complex concepts and deliver them in ways that are digestible for everyday audiences. Moskowitz saw two major flaws in this perspective.

Represent 78

Represent Manufacturing Entertainment Promote 78

Hubspot

JULY 25, 2019

Here, I'm going to explore how you can use SEO-minded design to increase traffic while still maintaining an engaging user experience -- but first, why is it even important? Next, let's explore how your team can practice SEO-minded design. However, I welcomed the challenge! Luckily, I was in for a surprise. Let's dive in.

Engineering 72

Engineering User Experience Follow-up Trust 72

Sales Hacker

NOVEMBER 22, 2017

Yes, prospects can be frustratingly unresponsive. And yes, bosses can sometimes be a pain in the ass. But these hitches only balance out the selling dynamic: competent sales professionals reap eye-popping rewards, while laggard performers fall behind. For winners, every success can be achieved by execution Click To Tweet.

Cold Call 87

Cold Call Quota Technique Pipeline 87

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Lead generation 76

Lead generation Launch Networking Promote 76

PandaDoc

NOVEMBER 15, 2021

Its quality can’t be measured the same way your team’s monthly revenue, email activity, average tenure, or quota achievement can, but that doesn’t mean it’s irrelevant. How to scale your sales culture as your business expands. The term “sales culture” is a bit of a fuzzy concept.

Sales 52

Sales Quota Trust Promote 52

Hubspot

JANUARY 13, 2012

And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you're not only a thought leader on a specific topic, but that you've also taken the time to translate that knowledge in a meaningful way online. Create Niche Content.

Engineering 70

Engineering Niche Presentation Trust 70

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? 5 Ways to Get More From Local Search.

Networking 53

Networking Lead generation B2B Service 53

A Sales Guy

DECEMBER 13, 2012

I am seeing more and more business monthly recurring, SaaS business models. These businesses rely on being sticky and keeping their customers. There’s a lot of focus in the business world on making sales. In this post, we’ll be examining some ways to improve your churn rate and push it down closer to 0%.

Engineering 113

Engineering Manufacturing Contact Price 113

Search Engine Land

SEPTEMBER 11, 2023

In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. Results can vary from one business to another and across different sectors of the economy. Here are five key considerations to help assess your business readiness for tROAS in Google Ads.

Profit margin 144

Profit margin Objectives and Key Results Campaign Conversion 144

Hubspot

MAY 3, 2012

They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. So to ensure you don't suffer such a fate with your own marketing internship program, we've put together this guide to help you hire your next intern.

Teamwork 69

Teamwork Prospecting Networking Start-ups 69

Martech

NOVEMBER 20, 2023

Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. How can curation help solve this problem and get you more conversions?

B2B 135

B2B Entertainment GTM Niche 135

Veloxy

SEPTEMBER 29, 2021

As a manager, how can you improve Salesforce adoption, performance, and ROI? This guide details everything that you the Sales Manager needs to know to reap the benefits of Salesforce automation—especially strengthening your reputation as the MVP in the company. The key is Salesforce automation. They’ll thank you for it.

Territory 342

Territory Represent Sales Lead generation 342

PandaDoc

OCTOBER 14, 2020

It is a complicated business routine that is vital to companies progressing, expanding, and forging partnerships where both sides win. When you’re down in the weeds, entangled in the messy process, it can be hard to figure out how to make improvements. The Request For Proposal (RFP) process is broken, flawed, and disorganized.

Process 139

Process Teamwork Assembly Line Transportation 139

ConversionXL

FEBRUARY 3, 2022

Three years later, they were a $5 million business. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

OCTOBER 4, 2021

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”. If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Providing valuable content or assets is a clever way to build trust and familiarity.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

SaaStr

AUGUST 10, 2023

He’ll walk you through the three stages of growth: 0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey. The health of your business long-term.

Growth 70

Growth Engineering Meeting Appointment 70

ConversionXL

AUGUST 12, 2020

That’s the day-to-day reality for most people in any business. You’re not just adding more to their plate but also to think about new ways of working—ways that may conflict with their current priorities. So how do you convince people with little motivation—throughout the entire business—to focus more on your customers?

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Sales Hacker

OCTOBER 7, 2021

The expectation is that we can “do it all.” Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. We’re often encouraged to hide, toughen up, and bury our emotions.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

AUGUST 4, 2020

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. Co-Marketing vs. Co-Branding. How does co-marketing work?

Campaign 101

Campaign Promote Legal Pitch 101

SaaStr

JULY 28, 2021

In the run-up to 2021 SaaStr Annual, we’re looking back at some of the top all-time sessions. With 3 full days of sessions, featuring over 300 speakers from the best SaaS companies around the world, SaaStr Annual will be filled with actionable thought leadership to help grow your business. Transcript: [background music].

Start-ups 107

Start-ups Gaming Up-sell Contract 107

ConversionXL

OCTOBER 21, 2020

No-code and low-code tools are on the rise , with thousands of businesses and makers turning to a faster and cheaper way to test, validate, and build out their ideas. Leading the way, you have companies such as Zapier, Webflow, and Airtable transforming the way we work. Those who ignore the shift will be passed by.

UX 80

UX Launch Start-ups Product 80

PandaDoc

APRIL 3, 2023

The sales and operations planning process should guide your inventory-related decisions, and it should help you develop better relationships with your customers, but “should” can only take you so far on its own. Regardless of your approach to data collection, be sure you gather as much information as you can at this stage.

Process 52

Process Objectives and Key Results Teamwork Finance 52

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. If your industry is small and you need a wider reach? With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 But is one better than the other?

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Hubspot

AUGUST 19, 2016

There was a giant, real-life scoreboard, boppy electronic music, and best of all, there was no tedious small talk. And in our line of work, that sort of thing has a name: Experiential marketing. What Is Experiential Marketing? These campaigns can take an integrated approach. It wasn’t just another tired work event.

Campaign 78

Campaign Healthcare Represent Promote 78

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. While this may seem laborious, it gives me tremendous power over revenue. I can go get them myself. Why am I sharing this?

Lead generation 86

Lead generation Technique Pipeline Referrals 86

ConversionXL

JANUARY 18, 2022

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. They know there are affiliate links. Around 77.5%

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.

Lead generation 72

Lead generation Launch Customers Promote 72

Hubspot

AUGUST 15, 2019

B2B businesses are proof that any business can be successful on social media. Ultimately, these companies need to figure out what their audience wants to see to truly reap the benefits of social media. For instance, if your business is looking for leads, metrics like clicks and conversions are important.

B2B 78

B2B Territory Niche Campaign 78

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. Given the potential benefits and challenges in SaaS, who’s doing it well? To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. 5 ways that SaaS content earns links. food, fashion) with wide appeal.

Technique 125

Technique Promote Presentation Education 125

Lead Fuze

AUGUST 5, 2021

It is, in many ways, writing out loud. How to Make Sales and Marketing Meetings More Effective and Impactful. If you’re in sales or run a business and know something our audience can benefit from check out our guest post requirements. Leah Bell is the Content Marketing Specialist for SalesLoft.

Negotiate 98

Negotiate Sales Retail B2B 98