Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response.

Campaign 97

Campaign Promote B2C Launch 97

Search Engine Land

DECEMBER 27, 2023

By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Until at last, here we are, with no more year left to go!

Engineering 129

Engineering Follow-up Launch Start-ups 129

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Link to your website. Ensure the website links to relevant social media profiles, too. Get the daily newsletter search marketers rely on.

Engineering 98

Engineering Strategize User Experience Technique 98

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 128

Retail X-functional Launch Non-Profits 128

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Launch 101

Launch Promote Sales Sell 101

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. Download the Instagram app. Link your business Facebook page.

Promote 101

Promote Follow-up Appointment Start-ups 101

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course. Here’s the gist.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

JANUARY 31, 2022

You might also want to add various extra elements such as subheadlines, social proof, relevant images, etc. We will talk about other ways to generate traffic later in this article, but make sure to get to the point where you are consistently bringing in leads with paid advertising before you start expanding into other marketing channels. #2

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. are similar to that of Instagram Stories. are similar to that of Instagram Stories. Publishing Limited-Time Offers.

Promote 101

Promote Follow-up Up-sell Start-ups 101

ClickFunnels

AUGUST 1, 2022

Tell the story of how you came to do what you do now. Meanwhile, with email #6, you should encourage the potential customer to learn more about your frontend offer, then link to its sale page. We also recommend using the Hook, Story, Offer copywriting framework that we use in our own email marketing: Hook.

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Heinz Marketing

APRIL 25, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The great thing about it is you don’t have to remember to add entries. What is [name]’s favorite bedtime story? Qeepsake will save your entries to your child’s journal, and then you can add images within the app, too. Add your spouse/partner.

Follow-up 84

Follow-up Start-ups 84

Hubspot

AUGUST 27, 2019

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. In short -- if your brand is on Instagram, you need to be communicating and engaging with your audience.

Entertainment 101

Entertainment Follow-up Niche Retail 101

ClickFunnels

DECEMBER 5, 2022

The post Email Marketing For Affiliate Marketers – 5 Keys To Success appeared first on ClickFunnels. That’s why today we are going to discuss the five keys to succeeding with email marketing. That’s why today we are going to discuss the five keys to succeeding with email marketing. 1 Build a Value Ladder Sales Funnel.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. Below are Instagram's most notable shopping features: Instagram Shops.

Launch 101

Launch Up-sell Follow-up Retail 101

Hubspot

OCTOBER 3, 2019

In part, to Instagram Shopping. Because of this, Glossier CEO Emily Weiss brought Glossier to where her target audience was: Instagram. High fashion brands are releasing entire clothing collections on Instagram and businesses are offering online tutorials on the platform. So, who wouldn’t want in on Instagram shopping?

E-commerce 72

E-commerce Price Follow-up Up-sell 72

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you're feeling deja vu following the competition around Snapchat Stories , and TikTok's musical overlay features , you're not alone. Takeaways for Marketers. The good news?

UX 98

UX Launch Follow-up Start-ups 98

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. But, you definitely shouldn't count out other platforms -- like Instagram or Pinterest -- just yet.

Product 97

Product Promote A/B testing Networking 97

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Pocket is a social bookmarking site where users can save blogs, videos, or stories from any publication or webpage. Kristen Baker, a marketing manager at HubSpot, says "With over 250 million people on Pinterest, why wouldn't marketers want to be on the platform?

Promote 93

Promote Niche Follow-up Networking 93

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

B2B 87

B2B Objectives and Key Results Represent B2C 87

Salesforce

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

CTR 124

CTR CRM Promote Campaign 124

Hubspot

JANUARY 16, 2020

Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? At the moment, both apps continue to grow.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Hubspot

MAY 17, 2021

Back then, using YouTube for business and marketing was a new concept. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. This isn't going to help marketers.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. minutes per session on the app—more than double Pinterest and triple the time spent on Instagram. This sets the app apart from Instagram and Snapchat, which people mainly use to post their own content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

SaaStr

MARCH 16, 2020

We haven’t ever truly had a dedicated social media manager on our Instagram. We’ve had some help on Twitter, Facebook, and LinkedIn with a few times where we had one individual spanning all four platforms but with so much to do, Instagram, our weakest social platform, fell by the wayside. SaaStr Instagram in 2019.

Follow-up 73

Follow-up Pitch Start-ups Growth 73

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Another great use of content advertising can be found in email marketing.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

OCTOBER 23, 2018

More companies are using Instagram in 2018 than ever before -- there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it's critical you consider using Instagram for your business. How to Use Instagram for Business.

Niche 78

Niche A/B testing Follow-up Campaign 78

Hubspot

SEPTEMBER 2, 2019

When opening Instagram, how often do you "swipe left to see more?" Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns.

Gaming 77

Gaming Promote Drivers/motivators Launch 77

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Sales Pop!

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Niche 52

Niche Trust Represent Retail 52