Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? SEO and PPC are incredibly valuable. Many also believe that ChatGPT is already stealing market share from Google. Gartner believes people will turn to generational AI conversational assistants (e.g.,

Engineering 138

Engineering Entertainment Market share Consult 138

Search Engine Land

JANUARY 18, 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities.

Transportation 127

Transportation Sports User Experience Technology 127

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.

Objectives and Key Results 130

Objectives and Key Results Click Through Rate User Experience Engineering 130

Search Engine Land

DECEMBER 13, 2023

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.

UX 123

UX Manufacturing Clients Growth 123

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

Niche 133

Niche User Experience CTR Click Through Rate 133

Search Engine Land

SEPTEMBER 14, 2023

There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability. With unprecedented advancements in AI as of late, it’s no surprise. On the other, over-indexing on content scalability and automation via AI can lead to major problems.

User Experience 137

User Experience Legal Engineering Pitch 137

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

B2B 79

B2B Angle X-functional Trust 79

Search Engine Land

JANUARY 22, 2024

It’s been a few months since the great SEO heist went viral online. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. In SEO, Google owns the ball.

Engineering 123

Engineering Legal Education Trust 123

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Here’s our look back at the biggest SEO news and updates of 2023. Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors.

Engineering 129

Engineering Follow-up Launch Start-ups 129

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. How can AI be used in SEO?

Government 112

Government Legal Trust Promote 112

Martech

DECEMBER 13, 2023

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.

Objectives and Key Results 111

Objectives and Key Results UX Manufacturing Technology 111

Search Engine Land

OCTOBER 30, 2023

As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing , there are many pitfalls from an SEO perspective. What does Google want?

A/B testing 126

A/B testing UX Consult Trust 126

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy.

Clients 139

Clients Objectives and Key Results Legal Engineering 139

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

A/B testing 132

A/B testing Click Through Rate Real Estate Niche 132

Search Engine Land

FEBRUARY 2, 2024

of people think AI content is equal to or better than human writing? With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? Did you know that 65.8% This is incredible, at least to me.

Legal 119

Legal Engineering Finance Represent 119

Search Engine Land

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.

Strategize 106

Strategize Product 106

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. There’s an elephant in the room: AI. Google’s organic and paid sides are both rushing to adopt AI. The difference in 2024?

Teamwork 114

Teamwork Click Through Rate Education Campaign 114

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

Trust 117

Trust Presentation Follow-up Cross-sell 117

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius.

Engineering 138

Engineering Non-Profits A/B testing Growth 138

Search Engine Land

JANUARY 2, 2024

As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI.

Engineering 113

Engineering Presentation 113

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.

Strategize 107

Strategize Product 107

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Generative AI can certainly help improve the efficiency of expert-led content.

Objectives and Key Results 83

Objectives and Key Results Consult Engineering Technology 83

Search Engine Land

APRIL 15, 2024

Unsurprisingly, much content is developed from an SEO perspective. Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Get the daily newsletter search marketers rely on.

Process 121

Process Objectives and Key Results Angle Follow-up 121

Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. When SEOs talk about information gain, they mainly refer to the Google patent. With regards to SEO, the Google patent is mainly easy to understand – just make your content unique.

Engineering 98

Engineering Angle UX Trust 98

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The transformative rise of AI. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1.

Product 109

Product Launch CRM Start-ups 109

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 140

Strategize Launch Start-ups Engineering 140

Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. Next, let’s explore these two schools of thought around AI content creation. Powerful content ideation.

Sports 117

Sports Niche User Experience Gaming 117

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

Strategize 119

Strategize Niche Angle UX 119

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Content and SEO convergence: SEO and content need to be integrated from the beginning.

Campaign 138

Campaign Technology Technology Growth 138

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. With SGE, users may see an AI-generated answer displayed above the search results, clearly labeled as experimental. I am trained with Search Engine Land content.

Clients 119

Clients Engineering Consult User Experience 119

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Technology 122

Technology Technology Engineering Strategize 122

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

Engineering 128

Engineering B2B Pipeline Strategize 128

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. It all starts with leveraging what humans still deliver better than AI: original ideas. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

Start-ups 130

Start-ups Launch Gaming Promote 130

Search Engine Land

DECEMBER 14, 2023

These six words should be plastered on the desks of every SEO in the world. But the link economy is large, and SEOs are stubborn. Due to the nature of SEO and the obsession with links, SEOs have been blindly ignoring marketing as a tool for SEO and relying on links. AI is complicated; we all know this.

Drivers/motivators 139

Drivers/motivators Sports Engineering Follow-up 139

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

Construction 101

Construction Growth Engineering Service 101

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes. What makes content helpful?

Angle 108

Angle Launch Meeting Technology 108