Hubspot

AUGUST 25, 2015

Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. Here are 6 tips to keep in mind when bringing change to your publishing organization. If you’re looking for monetization ideas, talk to your advertisers. With this approach, your inventory will sell itself.

A/B testing 69

A/B testing E-commerce Cross-sell Launch 69

Hubspot

JANUARY 20, 2021

When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. This will tell you how saturated the market is and the difficulty level to stand out.

Niche 101

Niche Entertainment CTR Follow-up 101

Hubspot

JUNE 4, 2015

In a web environment where majority of respected publishers offer content for free, many media companies find themselves facing unfortunate economic realities. Challenges Publishers Will Have to Overcome in 2015. Download our Free Ebook on How To Increase Paywall Subscribers With Inbound Marketing ). Thinking Like a Marketer.

Campaign 65

Campaign Pipeline Networking Conversion 65

Salesforce

SEPTEMBER 28, 2021

How does data inform their approach? Kimberly Evans Paige is the executive vice president and chief marketing officer for Black Entertainment Television (BET) , where she oversees marketing across all digital, streaming, and live events at the iconic television network. Rivo: Dan, what about you?

Finance 52

Finance Entertainment Technology Technology 52

Hubspot

JANUARY 30, 2020

You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. From music to marketing, the type of blog you create should be one catered to your interests. B2B/Marketing.

Sports 100

Sports Gaming B2B Follow-up 100

Hubspot

MARCH 9, 2016

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Technology ecosystems are becoming more mature, and digital audiences have more options than ever when determining where to invest their attention. Here’s how.

Drivers/motivators 45

Drivers/motivators Launch Follow-up Campaign 45

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Plan to Segment Your Marketing Efforts. Build Audience Profiles.

Territory 43

Territory Cross-sell Entertainment Niche 43

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. Source: Digital Information World ). But then things started to change.

Networking 78

Networking Campaign Promote Trust 78

Hubspot

APRIL 18, 2018

It can help digital marketers, for example, "figure out what works and what doesn't," says HubSpot Director of Web Development Dmitry Shamis, "and optimize your site as a result.". Events like these call for an even more heightened awareness of people's privacy needs, and taking a privacy-first approach to service.".

Manufacturing 62

Manufacturing Networking Service Campaign 62

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. 2) Understand the Hidden Forces that Stop You From Monetizing.

Niche 46

Niche Education Strategize Start-ups 46

Hubspot

JUNE 22, 2018

That repositions these digital platforms as destinations where TV used to be in their respective places. You go to YouTube and actively search for the content you want," says HubSpot VP of Marketing Meghan Keaney Anderson. I'm curious if their approaches begin to merge, or if Instagram stays as more of a passive feed over time.".

Networking 76

Networking Launch Follow-up User Experience 76

Search Engine Land

NOVEMBER 17, 2023

When The Verge published “The people who ruined the internet” on Nov. So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Instead, I propose a more complex explanation – the web is stuck in a “sucker’s choice” created by the advertising and publishing status quo.

Engineering 126

Engineering Niche Promote Up-sell 126

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. There''s a digital disconnect in the executive ranks," author Jake Sorofman writes, "a leadership vacuum created by a mismatch between expertise and authority. I am not exactly a ''digital native.''

Sell 66

Sell Education Commission Contract 66

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Get your content discovered to grow audience and improve web monetization. – the list goes on!

B2B 137

B2B A/B testing Campaign Lead generation 137

Martech

DECEMBER 7, 2021

.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Abhay Singal, CEO, InMobi Marketing Cloud. Catching up on InMobi Marketing Cloud. ” The Appsumer acquisition.

Prospecting 106

Prospecting Retail Real Estate Entertainment 106

SBI

FEBRUARY 15, 2019

Zilliant Price Manager enables users to accurately create, set and adjust prices using a flexible rules-based approach, calculate the impact of price changes against KPIs, automate the rollout of prices across the enterprise and easily update existing customer specific price agreements. AUSTIN, Texas , Feb.

Price 6

Price Launch B2B Growth 6

Hubspot

MARCH 17, 2017

Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. Adobe Summit boasts being one of the largest digital marketing conferences in the U.S. 1) Adobe Summit.

Networking 77

Networking Price B2C Entertainment 77

ConversionXL

NOVEMBER 8, 2018

For the first time, Google has published voice search guidelines. Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Publish YouTube videos that answer those questions directly.

B2B 100

B2B Manufacturing Retail Cross-sell 100

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. We were just trying to get better at monetizing the business side of Codecademy, and CRO is a big part of that,” said Daniel Layfield, Product Manager of Growth at Codeacademy. But it’s on the rise— 60.8%

Process 94

Process Objectives and Key Results A/B testing Referrals 94

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. This episode is sponsored by Linode. That was February 5th, 2019. What happens to growth?

Non-Profits 64

Non-Profits Strategize Trust Growth 64

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. What happens to small brands that hit on marketing gold, kind of by accident? But what happens to the little guys?

Launch 78

Launch Gaming Campaign Follow-up 78