Search Engine Land

MAY 16, 2024

Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? Ensure that your new site’s content is optimized for your target keywords.

Objectives and Key Results 84

Objectives and Key Results User Experience Launch Engineering 84

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. Get the daily newsletter search marketers rely on. What is unassigned traffic?

Referrals 142

Referrals Campaign Engineering Represent 142

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Finally, Millward Brown research shows desktop is preferred to mobile for online shopping, making it a priority among lower-funnel tactics.

Trust 110

Trust Represent Legal Niche 110

ClickFunnels

JULY 20, 2022

The post 12 Tips To Master Your Squeeze Page Design appeared first on ClickFunnels. In this guide, we’re going to explain what a squeeze page is, where it fits into your sales funnel, and how to design one — plus 12 tips for making your squeeze page sing. Trying to design your squeeze page? Then you’ve come to the right place!

Conversion 130

Conversion Follow-up Contact Start-ups 130

Veloxy

NOVEMBER 16, 2022

How do you instantly tell the difference between a good cold email template and a bad one? Look at who wrote the cold email and their average response rates. Depending on your company, cold email writing is commonly shared between sales reps and marketing. million cold emails. million cold emails.

Cold Call 246

Cold Call Territory Campaign Clients 246

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. 69% of email recipients report email as spam based solely on the subject line ( Invesp ). As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. It’s your opening line.

A/B testing 113

A/B testing Technique Launch Consult 113

Search Engine Land

SEPTEMBER 19, 2023

Google Ads wants you to keep mobile apps in your proverbial basket. They even “ yanked advertisers’ option to exclude all mobile apps ” in 2018. Last year, they removed the option of content targeting for YouTube conversion campaigns , meaning you have to choose between contextual relevance and conversion optimization.

Campaign 142

Campaign Represent Technique Contact 142

Search Engine Land

DECEMBER 15, 2023

Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience. Traditional ads retrofitted for mobile won’t cut it. Mobile-first ads are watched longer, resulting in higher aided recall, per a Meta study of 759 video ads across 25 countries. See terms.

Real Estate 98

Real Estate User Experience Strategize Closing 98

Veloxy

MAY 24, 2023

Whether you’re a sales professional or business owner, this guide equips you with the knowledge and tools to optimize sales velocity and achieve exceptional sales performance. By optimizing each factor, you can significantly accelerate revenue growth and outpace your competitors. Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

ClickFunnels

JANUARY 17, 2023

That’s because ClickFunnels doesn’t only allow you to build landing pages… it allows you to build a website and sales funnels, create courses or membership programs, build an e-commerce store, grow an email list, and tons more. What is your target market struggling with the most? Think about what will spark their interest most.

E-commerce 130

E-commerce Niche Up-sell Trust 130

SaaStr

NOVEMBER 21, 2023

We’ve been through big data and tech hype cycles since the early 2000s — when businesses were considered dead if they didn’t have a website, and mobile was everything. So, let’s look at five tips for how you can access the true value of AI. Helping sales, marketing, and support teams improve their communication. It isn’t new!

X-functional 89

X-functional UX User Experience Gaming 89

Lead Fuze

JUNE 26, 2023

Understanding how to market a travel agency business is crucial in today’s competitive travel industry. As the landscape evolves, traditional marketing strategies may no longer suffice. All these components together form an effective travel agency marketing plan that can help you stand out from the crowd.

Niche 52

Niche Referrals User Experience Promote 52

Veloxy

SEPTEMBER 4, 2023

How do you instantly tell the difference between a good cold email template and a bad one? Look at who wrote the cold email and their average response rates. Depending on your company, cold email writing is commonly shared between sales reps and marketing. million cold emails. million cold emails.

Cold Call 130

Cold Call B2B Campaign Clients 130

Search Engine Land

DECEMBER 6, 2023

Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages. Business email address Subscribe Processing. B2B SEO tips for the Awareness stage 1.

B2B 100

B2B B2C CRM Engineering 100

Lead Fuze

OCTOBER 26, 2023

Successful companies recognize that streamlining the booking process can significantly improve lead conversions, optimizing the customer experience from the initial click to the final confirmation. Mobile-friendliness : Over half of global web traffic now comes from mobile devices. And this is part of their success.

Appointment 52

Appointment Lead generation Consult Strategize 52

Veloxy

OCTOBER 25, 2022

Using a geo lead finder on road trips can help you quickly find nearby prospects and optimize your routes for visits. Work with marketing to create drop offs. BONUS: Use these 10 Social Selling Tips. They want the whole phone and email outreach, content, and presentation experience to be personalized so they feel prioritized.

Territory 130

Territory Sales Gaming Up-sell 130

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Salesforce

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. On the flip side, a low conversion rate could mean that you need to optimize your content, design, code, or more. It can also depend on what marketing objective you want to achieve. The challenge? You need to convert all those visitors into paying customers.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. 26 announcement created.

E-commerce 112

E-commerce Launch Engineering Contract 112

Veloxy

FEBRUARY 15, 2022

With the seemingly infinite number of product choices and marketing communications today, the customer has taken the reigns in dictating their buyer’s journey. The customer has had to adjust to the increased use of virtual meetings, video phone calls, and email correspondence. Sounds too good to be true? Of course it would!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Lead Fuze

MAY 26, 2023

Optimizing Your Insurance Agency Website: A User-Friendly Experience Let’s get down to business. To ensure potential clients can easily navigate your site while on-the-go, invest in responsive design or choose a mobile-friendly template. Actionable Tip #2: Post regularly. Bonus Tips. Want more tips on insurance marketing?

Technique 52

Technique Networking Clients Campaign 52

Lead Fuze

JANUARY 9, 2024

We’ll dive into optimizing mobile platforms since a huge chunk of online purchases happen via smartphones. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Should ecommerce have a hyphen? What is the correct abbreviation for ecommerce? How can e-commerce increase sales?

E-commerce 52

E-commerce Growth Retail Gaming 52

Search Engine Land

JANUARY 23, 2024

However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend.

Territory 102

Territory Campaign Networking Construction 102

Veloxy

AUGUST 31, 2023

Whether it’s through a call or email, make sure the lead gets their sales quote. Don’t forget to add a number or email address where the lead can reach you with regards to the estimate. Maybe you’re selling the right products to the wrong audience in the wrong market. Eliminate non-selling activity on the road Picture this.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

B2B 99

B2B Prospecting A/B testing Click Through Rate 99

Search Engine Land

JANUARY 22, 2024

This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results. However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig).

A/B testing 102

A/B testing CTR Conversion Campaign 102

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Read all about it in Google To Introduce Click-to-Call (Billing) in Ads on Mobile Devices. 28 on the Inside Adwords blog.

E-commerce 103

E-commerce Government Referrals Engineering 103

Veloxy

FEBRUARY 13, 2023

Open ended vs close ended questions 12 types of open ended sales questions 10 mistakes to avoid when asking open ended questions How to use open ended questions: Email, Phone, In-person BONUS : Steven Power’s best questions Free Download: Sales Question Bank & Playbook (sales funnel chart included!) Here’s an exciting tip.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Hubspot

OCTOBER 16, 2023

Follow these four easy steps on desktop or mobile to find insights. Mobile app : Click on the icon with your photo in the top left-hand corner. Mobile app : From the pane that opens, click “Analytics & tools” Image Source 3. The navigation is the same on the mobile app. Access your profile. Open analytics.

Real Estate 77

Real Estate X-functional Networking Drivers/motivators 77

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Market share 106

Market share CRM Campaign Retail 106

The 5% Institute

JULY 25, 2023

In today’s hyper-competitive business landscape, generating high-quality sales leads is an indispensable component of any successful marketing strategy. Conducting comprehensive market research will unveil crucial insights into your ideal customers’ demographics, preferences, pain points , and needs.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

Sales Hacker

SEPTEMBER 24, 2022

Why is sales funnel optimization important? About 96% of people who visit your website are not ready to buy — so optimizing the journey from “awareness” to “action” is key for meeting your revenue goals. As you learn more about your ideal client, you can optimize your sales funnel to achieve higher conversion rates.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

Salesforce

JULY 29, 2021

To send out a personalized customer email campaign, you’ve worked diligently with marketing and other departments to craft the perfect email message. But without a proven email testing plan in place, all of this work may come to a halt the moment you hit “send.” What is email testing? Get it now.

A/B testing 98

A/B testing Campaign Clients Growth 98

Search Engine Land

MARCH 26, 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. Get the daily newsletter search marketers rely on.

Real Estate 91

Real Estate Pitch A/B testing Angle 91

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking. Also on this day.

Engineering 88

Engineering Drivers/motivators Retail Conversion 88