Search Engine Land

MARCH 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This can’t be disabled.

Gaming 87

Gaming Start-ups Follow-up Conversion 87

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Territory 123

Territory Transportation Healthcare Networking 123

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promote 101

Promote Strategic partnership Follow-up Strategize 101

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Sell 100

Sell Promote Price Networking 100

SaaStr

AUGUST 2, 2022

We discuss how SaaStr has evolved over the last couple of years, and discuss the importance of focusing on field marketing now that folks are eager to get back together. It’s a deep dive on where events, field marketing and more are right now. Give the episode a listen here.

Electricity 79

Electricity 79

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Hospitality 86

Hospitality Transportation Drivers/motivators Networking 86

Heinz Marketing

JULY 8, 2021

By Jamie Montoya , Client Engagement Manager at Heinz Marketing. In our latest crusade to learn more about how marketers are navigating virtual and hybrid event waters, we teamed up with ON24 and Market2Marketers and asked 200 B2B marketers about their thoughts on the future of marketing events.

B2B 73

B2B Pipeline Clients Technology 73

Heinz Marketing

APRIL 1, 2020

By Matt Heinz , President of Heinz Marketing. In a normal year, your field marketing team would be buried right about now. Events big and small dot the calendar, feeding your sales pipeline along the way. And to make matters even more complicated, you now have a field marketing team whose job has all but disappeared.

Pipeline 87

Pipeline Prospecting Customers Product 87

G2

JUNE 30, 2021

Virtual events come with a whole lot of benefits, but with that they bring their own set of challenges. One of the most popular hurdles seems to be revenue creation.

110

110

Sales Hacker

FEBRUARY 14, 2018

In this article, you’ll learn how to align your event sales strategy to your marketing team’s activities to maximize your event success. Never is that more true than when attending a professional sales conference , trade show or networking event. Sales & Marketing Alignment… BEFORE Events.

Gaming 78

Gaming Pitch Follow-up Campaign 78

Heinz Marketing

MAY 31, 2018

By Matt Heinz, President of Heinz Marketing. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Contract 77

Contract Growth Start-ups B2B 77

G2

SEPTEMBER 6, 2023

The American Educational Research Association (AERA) runs one of the biggest conferences in the US, with more than 650 sessions taking place across 6 hotels and live-streamed for virtual attendees. The turnout for these is in the thousands!

Negotiate 52

Negotiate Education 52

Highspot

AUGUST 29, 2019

Have you ever purchased a $2,000 event ticket and flown across the country in pursuit of new learnings — only to find yourself trapped in a windowless conference room nodding off to outdated material? When these events cost both time and money, how can you ensure you’re making a wise investment? Product Marketing Summit.

Sales 53

Sales Networking Quota B2B 53

Search Engine Land

AUGUST 24, 2021

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022. Please visit Search Engine Land for the full article.

Engineering 98

Engineering 98

Hubspot

SEPTEMBER 14, 2016

For marketing and sales? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales.

Launch 67

Launch Promote Campaign Growth 67

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 121

Conversion Gaming Objectives and Key Results Referrals 121

Closing Bigger

MAY 11, 2013

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media.

Process 59

Process 59

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Campaign 116

Campaign Relationship building Pipeline Strategize 116

Hubspot

NOVEMBER 18, 2015

Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers. Trouble is, time and resources can often hold many marketers back from attending these events.

Campaign 78

Campaign Engineering Trust Conversion 78

Closing Bigger

MAY 11, 2013

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media.

B2B 52

B2B Process Sell Sales 52

Closing Bigger

MAY 11, 2013

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media.

B2B 52

B2B Process Sell Sales 52

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Pipeline 110

Pipeline Growth Campaign Prospecting 110

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Presentation 107

Presentation Engineering Clients Process 107

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 102

Retail Campaign Strategize Strategic planning 102

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. In GA4, legacy conversions will now be referred to as key events. These events represent crucial actions for behavioral measurement in your business.

Conversion 106

Conversion Represent Process Product 106

Hubspot

SEPTEMBER 23, 2011

Event marketing can be tough. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. What are some common challenges you face in event marketing ? Don't miss a thing! Connect with HubSpot :

Promote 76

Promote Contact Follow-up 76

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Construction 103

Construction Networking CRM Consult 103

Hubspot

JUNE 18, 2014

Well, if you''re an email marketer, you''ve been on the other side of this, too. You''ve probably had that moment of dismay when half of the registrants for an event you promoted never showed up. That way, registrants can add the event directly to their calendars, and then be much less likely to forget about your event.

Appointment 78

Appointment Promote Start-ups Contact 78

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Live Event Ads. Why we care. Driving results.

Campaign 93

Campaign B2B Objectives and Key Results Represent 93

Score More Sales

AUGUST 29, 2012

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Sales 73

Sales B2B Presentation Engineering 73

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 101

Gaming Conversion Objectives and Key Results Referrals 101

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Do I need a digital events platform? I am trained with MarTech content.

Strategize 102

Strategize Technology Technology Lead generation 102

Martech

SEPTEMBER 1, 2023

AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies?

B2B 106

B2B Follow-up Technology Technology 106

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years. Marketing-related examples might include demographics, sentiment or purchasing behavior.

CRM 94

CRM Sports Campaign Conversion 94

Salesforce

MAY 9, 2024

We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. Find an upcoming AI + Data Community Tour stop in your area We offer three versions of the event: in-person, virtual, and community group-led. Official rules apply.

CRM 141

CRM Technology Technology Start-ups 141

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on.

Campaign 100

Campaign Strategize Follow-up Consult 100