Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. To reorganize ad accounts effectively, you need to analyze the search term reports and identify fresh keywords to incorporate into ad groups or campaigns.

Campaign 116

Campaign Strategize Conversion B2B 116

Martech

DECEMBER 8, 2023

To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy. Do you want to be the market leader in your category? We need to generate $12 million in new revenue to become the market leader.”

Electricity 133

Electricity Represent Niche Campaign 133

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 116

B2B Customers Appointment Objectives and Key Results 116

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. Digital analytics provides performance-based metrics based on a campaign in the market.

B2B 138

B2B Campaign Technology Technology 138

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. A world of excess: Is more really better?

A/B testing 124

A/B testing Click Through Rate Campaign Trust 124

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 102

Niche Territory Education Referrals 102

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Here’s something somebody asked me!

Promote 105

Promote Campaign B2C Retail 105

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech! In your inbox.

Campaign 97

Campaign Strategize Conversion Growth 97

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customers 105

Customers Retail Campaign Trust 105

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. In the second part, we’ll see how the LLM responded. You also can use GenAI in your A/B testing.

A/B testing 133

A/B testing Retail Campaign Price 133

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. The ability to run A/B experiments is practically endless.

Finance 109

Finance A/B testing Campaign Retail 109

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Objectives and Key Results 112

Objectives and Key Results Campaign Finance Real Estate 112

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

SEPTEMBER 19, 2023

Here are some you’ll find in the Google Ads interface: Unexpected and misleading defaults Pre-set user choices and defaults can influence your selections, and if you don’t pay close attention, you might inadvertently agree to something you don’t want. Some campaign types don’t even allow for the removal of “interested in.”

Campaign 142

Campaign Represent Technique Contact 142

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 59

B2B Customers Education Entertainment 59

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. Ready to change the way you measure your campaigns? Note: Google Search Partners and display campaigns produce particularly weak lead quality.) What they should analyze instead. Why it matters.

Campaign 120

Campaign CRM B2C B2B 120

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. Unsure where to begin with tracking?

Gaming 140

Gaming Campaign Clients Start-ups 140

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. However, a more strategic approach is required to run campaigns effectively and gain a competitive edge. It is not enough to set and forget campaigns. It is not enough to set and forget campaigns.

Campaign 96

Campaign Contract Strategize Product 96

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building. The second path is to be a marketer of content. Outreach uses tactics from influencer marketing and digital PR to secure links.

Niche 135

Niche Technique Campaign Contact 135

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. You can influence a series of complex behaviors that support your brand over a long period. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond? And it doesn’t stop there.

Drivers/motivators 105

Drivers/motivators Hospitality Objectives and Key Results Campaign 105

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other. But first — what exactly are micro-communities?

Niche 104

Niche Drivers/motivators Trust Clients 104

Search Engine Land

NOVEMBER 13, 2023

For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit.

Campaign 113

Campaign Lead generation Conversion Growth 113

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Cugelman had to approach marketers who made mistakes in order to document and study them.

Campaign 117

Campaign Promote Sports Pitch 117

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.”

Lead generation 113

Lead generation Campaign SQL CRM 113

Search Engine Land

FEBRUARY 7, 2024

The file names of these images should be descriptive and include: Domain Type of product Color or size Main features This is a perfect example from Chanel: [link] This URL describes the following product to Google: Image alt text Alt text is probably the most important content component for images. Writing compelling product descriptions.

Product 130

Product Territory Niche Engineering 130

Martech

DECEMBER 11, 2023

Have you mapped the behaviors you want your customers to take across your marketing channels? Yes, you’re not building a go-to-market plan at this point. As you start to determine which actions you want your customers to take, you need to link different behaviors to each marketing channel your company plans on using.

Represent 118

Represent Territory Campaign Strategize 118

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). You can stop reading here.

CRM 103

CRM Contact Technology Technology 103

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Data campaigns that align with media trends garner media coverage to enhance a reputation.

Represent 113

Represent Engineering Niche Service 113

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This is an extreme example of a concentrated personality type.

B2B 108

B2B Construction Drivers/motivators Campaign 108

Salesforce

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. What is referral marketing and how does it work? And how is this done?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. in earned media value (EMV) for every dollar they spend on influencers. Brands get $5.78 The value you bring to them.

Entertainment 77

Entertainment Campaign Trust B2B 77

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

E-commerce 98

E-commerce Commission Campaign Niche 98

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Analyzing campaign performance data. The goal is to use AI to empower human marketers and creatives, not replace them. The introduction and safe use of AI is the ultimate goal. First, what is AIOps?

Government 112

Government Objectives and Key Results Campaign Legal 112