Hubspot

JANUARY 23, 2017

In fact, 85% of videos on Facebook are watched without sound. Videos on Facebook autoplay without sound until users click to turn up volume, and Instagram videos only autoplay with sound if the phone’s ringer is turned on. Social media platforms have constraints that force marketers to get creative in order to attract attention.

Angle 76

Angle Start-ups Strategize B2B 76

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Both Facebook and Instagram say that the goal of this change would be to make users feel less insecure about their own content or profile.

Campaign 58

Campaign Pitch Follow-up Drivers/motivators 58

ConversionXL

NOVEMBER 19, 2015

Especially in marketing and communications classes, there was the line between persuasion and propaganda. The Facebook Controversy: A Contemplation of Ethics. They basically skewed the number of positive or negative items on random users’ news feeds and then analyzed these people’s future postings. The result?

Technique 128

Technique A/B testing UX Commission 128

Hubspot

OCTOBER 24, 2013

Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed. People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. Ten years ago, the newspaper was a ritual in people’s daily lives.

Follow-up 78

Follow-up Launch Relationship building Pitch 78

Hubspot

AUGUST 27, 2013

University Pages are not just a breakthrough for high school students starting their college search; they’re also important for your university''s internet marketing strategy for several reasons. Historically, your school could communicate with those who had shown interest in information on your website or at a local event.

Networking 72

Networking Prospecting Start-ups Follow-up 72

Heinz Marketing

NOVEMBER 1, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 115

Pipeline Objectives and Key Results Sales Strategize 115

Hubspot

OCTOBER 15, 2014

In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. First, hit up Google and (hear me out) Facebook to perform some general research. What information exists on it already? Is there any current news about the subject that is important to consider?

Contact 76

Contact Referrals Follow-up Start-ups 76

ConversionXL

APRIL 7, 2020

According to Edison Research , 80% of users listen to most of each episode, averaging 7 per week, while 69% of listeners agree that podcast ads make them aware of new products or services. Podcasting as a marketing channel. podcast directories) pick up and syndicate your podcasts for free via RSS feeds.

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85

Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Non-Profits 78

Non-Profits Promote Up-sell Technology 78

Hubspot

FEBRUARY 2, 2017

But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. 1) Create a New Ad Campaign.

Campaign 78

Campaign CTR Non-Profits CRM 78

Heinz Marketing

JUNE 2, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals.

Promote 109

Promote B2B Follow-up Angle 109

Search Engine Land

SEPTEMBER 26, 2023

Once search engines like Google started to become the primary method through which people accessed information online, it became crucial for businesses to have a digital presence and be listed on search engine results pages (SERPs). Every change is a new opportunity to learn. The SEO industry effectively shares its history with Google.

E-commerce 129

E-commerce Engineering Gaming Gambling 129

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

B2C 122

B2C Objectives and Key Results Drivers/motivators B2B 122

Hubspot

JUNE 6, 2014

Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. 1) #FollowFriday.

Follow-up 78

Follow-up Launch Networking Promote 78

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. Before we dive in, here's a quick little primer on LinkedIn for those of you who may be new to the social network. If you're a business on LinkedIn, it can also be a fantastic marketing tool.

Networking 101

Networking X-functional Contact Follow-up 101

Hubspot

NOVEMBER 20, 2014

So marketers need to be prepared to help their buyers through that convoluted process. List-based retargeting works after you already have someone''s contact information in your database. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information.

Campaign 78

Campaign Contact CTR Follow-up 78

Sales Hacker

JANUARY 24, 2018

Two of which are currently sales and marketing. Creating a website might seem like a task for marketers. The good news? For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? Why am I sharing this?

Lead generation 85

Lead generation Technique Pipeline Referrals 85

SaaStr

JULY 30, 2020

What can be done to minimize ramp time of new reps? How can sales calls be used for new rep onboarding? Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So nowadays I’m all go to market all the time.

Cross-sell 81

Cross-sell Up-sell Start-ups Sell 81

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. Transform raw customer data into new traits.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

MARCH 31, 2020

That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. Distribute your content.

Promote 101

Promote Networking Follow-up Education 101

Hubspot

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Why is content marketing important?

Education 101

Education Promote Strategize Entertainment 101

Search Engine Land

JANUARY 3, 2023

However, there were links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm. Blekko Launches New Tablet Search Engine “izik”. Google’s Marrisa Mayer Talks New Role, LBS And Groupon.

Launch 91

Launch Engineering Drivers/motivators Territory 91

Hubspot

JULY 1, 2020

As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we're able to make effective marketing moves. Having the numbers to back up marketing strategy is almost as important as the strategy itself.

A/B testing 99

A/B testing Campaign CRM Promote 99

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing!

Networking 76

Networking B2B Lead generation Promote 76

Hubspot

FEBRUARY 5, 2021

As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You’re reworking your existing, high-quality content and presenting it in a different form on new channels. We'll also talk about how to create new content with future repurposing in mind. Content repurposing is.

Promote 101

Promote Presentation Follow-up Engineering 101

Hubspot

MARCH 3, 2020

As a marketer, looking at the evolution of these platforms can also give you insight into how the overall social media industry and internet trends have matured and how they might continue to pivot in the future. At the dawn of the 2010s, Facebook positioned itself as the next big social media platform following the MySpace era.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101

Hubspot

JUNE 18, 2012

But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. Let's get started!

Networking 75

Networking Lead generation Entertainment Follow-up 75

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

Contact 78

Contact Follow-up Start-ups Price 78