Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Organic traffic can come from different search engine sources like Google, Bing, Ecosia, etc.

Referrals 135

Referrals Cross-sell Engineering Conversion 135

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 102

SQL Cross-sell Campaign Trust 102

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). What Google is saying.

Government 107

Government Networking Campaign Engineering 107

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. Powerful marketing. What has Google said?

Campaign 124

Campaign Follow-up Networking Start-ups 124

Search Engine Land

OCTOBER 9, 2023

The antitrust lawsuit against Google is one of the most significant filed by the U.S. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. Keep in mind that this isn’t the only lawsuit Google faces.

Legal 121

Legal Engineering Price Launch 121

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Below are all the campaign types available on Google Ads, with recommendations on how to approach each. Search Search is a fundamental Google Ads campaign type that most people are familiar with.

Non-Profits 128

Non-Profits Campaign Networking Entertainment 128

Search Engine Land

MARCH 11, 2024

They often have poor-quality content and display a high number of ads. Thousands of brands appear to have their ads placed on Made for Advertising sites via the Microsoft Audience Network. Many ad exchanges and supply side platforms (SSPs) continue to serve ads on MFA sites, including: Google. Google DV360.

Non-Profits 127

Non-Profits Gambling Drivers/motivators Government 127

Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. The diagnostic tab delivers weekly updated data, offering enriched insights that enable you to: Monitor the current setup of your Google Ads account. Get the daily newsletter search marketers rely on. Get the daily newsletter search marketers rely on.

Conversion 124

Conversion Campaign Engineering Launch 124

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. What Google is saying.

A/B testing 113

A/B testing Construction Gaming Campaign 113

Search Engine Land

AUGUST 30, 2023

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm.

Territory 123

Territory Campaign Networking Represent 123

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 79

SQL Cross-sell Campaign Trust 79

Search Engine Land

NOVEMBER 6, 2023

The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. Get the daily newsletter search marketers rely on.

Lead generation 111

Lead generation Represent Campaign Legal 111

Search Engine Land

NOVEMBER 10, 2023

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

Networking 114

Networking CTR Campaign Represent 114

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. Get the daily newsletter search marketers rely on.

Campaign 108

Campaign Territory Promote Engineering 108

Search Engine Land

MARCH 4, 2024

You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps. You have the option to incorporate these suggestions, expanding the range of ad formats and increasing the potential inventory where your ads can be displayed.

Campaign 122

Campaign Launch Networking Start-ups 122

Search Engine Land

FEBRUARY 13, 2024

Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers. However, it’s important to note that the rate increased by 47 basis points in the previous year due to the introduction of shoppable display and video.

Retail 106

Retail Represent Campaign Growth 106

Search Engine Land

DECEMBER 19, 2023

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube TV Lineups: A TV streaming service that offers live TV channels from over 100 broadcast, cable, and regional sports networks. Reservation ads are recommended by Google for: Promoting brand awareness. Why we care.

Construction 102

Construction Territory Sports Negotiate 102

Search Engine Land

JANUARY 23, 2024

This significantly impacts marketing strategy. For example, a construction company with a limited budget and long sales cycle gets an average of 5 leads per month from Google Ads campaigns. Historically, Google Ads has recommended testing this strategy with a daily budget 10x higher than your CPA.

Territory 105

Territory Campaign Networking Construction 105

Search Engine Land

MARCH 6, 2024

Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing. Google and Microsoft accounts contain valuable historical performance data and examining winning assets from the past is an excellent starting point for today. See terms.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

JANUARY 17, 2024

Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel. Why aligning PPC goals with the marketing funnel matters While paid search benefits bottom-of-funnel marketing, exclusively relying on it is a mistake. Display ads. Boost brand engagement. Search ads.

Objectives and Key Results 101

Objectives and Key Results CTR Campaign Click Through Rate 101

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Search Engine Land

NOVEMBER 29, 2023

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys.

Networking 106

Networking Follow-up Sports Engineering 106

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

Negotiate 128

Negotiate Launch Electricity Networking 128

Salesforce

DECEMBER 14, 2023

It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

SQL 72

SQL Cross-sell Campaign Trust 72

Search Engine Land

JANUARY 7, 2023

” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Google’s John Mueller on intent research vs keyword research for 2020. Google handles reconsideration requests in batches. Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps. What tocan you do?

Engineering 100

Engineering Non-Profits Electricity Networking 100

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. In September, the search engine was taken to court by the U.S.

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

Campaign 123

Campaign Retail Gaming Networking 123

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange.

Retail 113

Retail CTR Networking Campaign 113

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

B2B 125

B2B Networking Campaign Technology 125

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. 26 announcement created.

E-commerce 115

E-commerce Launch Engineering Contract 115

Search Engine Land

FEBRUARY 15, 2023

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 93

Gaming Networking Campaign Angle 93

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

Engineering 116

Engineering Non-Profits Transportation Networking 116

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Real Estate 129

Real Estate Engineering Conversion Networking 129

Search Engine Land

JANUARY 27, 2023

I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically. More than social networking, these websites and apps are where many of today’s web users knowingly – or unknowingly – search via hashtags, trending topics and the like. SUBSCRIBE See terms.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

CTR 87

CTR E-commerce Territory Networking 87

Search Engine Land

MARCH 12, 2024

Get the daily newsletter search marketers rely on. By weaving together your pillar pages with related cluster content, we create a network of information that amplifies the structure, depth and authority of your site. It’s like telling Google, “Hey, not only do we know our stuff, but we also know exactly how it all fits together.”

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Strategize User Experience Engineering Trust 121