Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. Google’s U.S. search market share in the U.S. Google’s global search engine market share dropped from 91.38% in March to 86.99% in April. If they’re true. By the numbers. in April 2023.

Market share 123

Market share Territory Engineering Start-ups 123

Search Engine Land

MARCH 27, 2024

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 In the 2023 Google Ads Safety Report, Google found: Google blocked or removed 206.5 Google blocked or removed 273.4 Google blocked or restricted ads from serving on more than 2.1 Why we care. The report findings. Moving forward.

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Launch Engineering Networking Promote 114

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Review Google’s guidelines: Familiarize yourself with Google’s Webmaster Guidelines to ensure your website meets their quality standards.

User Experience 87

User Experience Clients Consult Engineering 87

Search Engine Land

JANUARY 12, 2022

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Please visit Search Engine Land for the full article.

E-commerce 95

E-commerce Engineering Sales 95

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. You might see this after major development work, like a migration, or shortly after a Google algorithm update.

Referrals 117

Referrals CTR Territory Sports 117

Search Engine Land

MAY 3, 2024

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. million incremental.

Drivers/motivators 101

Drivers/motivators Pitch Campaign Service 101

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. ” Get the daily newsletter search marketers rely on.

Launch 117

Launch Campaign Engineering Process 117

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. Get the daily newsletter search marketers rely on.

Engineering 110

Engineering Process Product 110

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Why we care.

Launch 102

Launch Campaign Service Process 102

Search Engine Land

FEBRUARY 22, 2024

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Get the daily newsletter search marketers rely on. Why we care.

Launch 110

Launch Campaign Clients Service 110

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action. What Google is saying.

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Campaign Conversion Meeting Process 127

Search Engine Land

MAY 13, 2024

There’s been much talk about core updates , helpful content , reputation abuse , etc. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. Too often, people are quick to complain about Google and Bing having a “brand bias,” but they wouldn’t have that bias if their users didn’t.

Engineering 131

Engineering Legal Start-ups Trust 131

Search Engine Land

JANUARY 9, 2024

Websites made with Google Business Profiles will be turned off in March. Beyond this date, visitors will encounter a “page not found” error, Google announced. Google suggested using one of the following platforms to build a new website for your business: Wix. Google Sites. What Google is saying.

Campaign 140

Campaign Engineering Follow-up Process 140

Search Engine Land

MARCH 1, 2024

Google Ads will automatically start pausing ad groups with low activity. The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30. However, Google advises reviewing your ad groups first and only unpausing ones you expect to get impressions in the coming weeks.

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Campaign Process Product 132

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. Lincoln told us: “I was able to speak with another Google rep.

Engineering 136

Engineering Clients Networking Represent 136

Search Engine Land

MARCH 5, 2024

Google Ads is investigating reports of an issue impacting AdMob. If you’re seeing error messages when creating and publishing new messages in AdMob, be assured that the issue lies on Google’s end, not yours, and their engineers are actively investigating the matter. What Google is saying. Why we care.

Engineering 111

Engineering Service Process 111

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Link Google Analytics accounts to organizations. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Admin update.

Launch 95

Launch Campaign Service Process 95

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What Google is saying. Next steps.

User Experience 100

User Experience Campaign Process Product 100

Search Engine Land

DECEMBER 27, 2023

And the news and updates kept coming, day after day, week after week and month after month. Here’s our look back at the biggest SEO news and updates of 2023. Google opened access May 25. SGE has received countless feature updates and expanded to 120 more countries , all while its content formats continue to evolve.

Engineering 122

Engineering Follow-up Launch Start-ups 122

Search Engine Land

MARCH 20, 2024

Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is Google Marketing Live. You can register for Google Marketing Live 2024 here. Tuesday, May 21, starting at 12 p.m.

Growth 104

Growth Product Process 104

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 103

SQL Cross-sell Campaign Trust 103

Search Engine Land

FEBRUARY 19, 2024

Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. First spotted.

Trust 105

Trust Engineering Process Conversion 105

Search Engine Land

FEBRUARY 6, 2024

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. When his client clicked on it, they were given the option to update their credit card details. What Google is saying.

Clients 93

Clients Consult Campaign 93

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. Google update emails. Get the daily newsletter search marketers rely on. What Google is saying.

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Service Process Legal Launch 103

Search Engine Land

JANUARY 25, 2024

Google Ads has rolled out an updated UI to a small number of accounts. If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. The new design is part of the same UI update that began rolling out in June. Why we care.

X-functional 117

X-functional Campaign Engineering Process 117

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content.

Launch 115

Launch Referrals Strategize Networking 115

Search Engine Land

JANUARY 18, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. What Google is saying.

Campaign 119

Campaign Engineering Technology Technology 119

Search Engine Land

FEBRUARY 8, 2024

Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change.

Click Through Rate 120

Click Through Rate Promote Engineering Campaign 120

Search Engine Land

NOVEMBER 20, 2023

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Get the daily newsletter search marketers rely on. Read Google's Location asset requirements article for more information.

Engineering 123

Engineering Closing Service Conversion 123

Search Engine Land

MARCH 15, 2024

The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. Microsoft Advertising’s new navigation layout is set up like the latest Google Ads interface, with two vertical menus on the left side of the screen.

Engineering 101

Engineering Process 101

Search Engine Land

SEPTEMBER 6, 2023

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. Get the daily newsletter search marketers rely on. What has Google said?

Gaming 128

Gaming Gambling Promote Engineering 128

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. ” Get the daily newsletter search marketers rely on. Why we care.

Finance 98

Finance Campaign Engineering Service 98

Search Engine Land

OCTOBER 11, 2023

Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.” A Google spokesperson has confirmed that the matter is being investigated and is hoping to provide an update detailing when the issue will be resolved later today. Expected update. What has Google said?

Campaign 122

Campaign Engineering Process 122

Search Engine Land

MARCH 22, 2024

Google released a dedicated guide for developers called the Performance Max developer guide. Google Ads also announced several other improvements, including: A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating PMax campaigns through requests.

Retail 96

Retail Lead generation Campaign Process 96

Search Engine Land

OCTOBER 16, 2023

Is it true that Google might penalize content created by artificial intelligence? With the fast advancements in natural language processing, machine language models, and many other technologies, AI writing tools are proliferating the market. of marketers report using AI for article writing. So yes, Google can detect AI content.

Engineering 125

Engineering Niche Technique Gaming 125

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). Brands might gain extra time to explore alternatives to third-party cookies if Google is forced to delay their deprecation to address the CMA’s concerns. ” CMA report.

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Government Engineering Technology Technology 133

Search Engine Land

OCTOBER 30, 2023

In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. SUBSCRIBE See terms.

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Niche Trust Represent Education 117