Search Engine Land

MAY 16, 2024

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. How to align the offer and the funnel stage. How to align the channel mix and the funnel stage. How to qualify users with content. How it’s different from your competitors. What challenges they need to solve.

B2B 97

B2B Education Campaign Prospecting 97

Closing Bigger

MAY 9, 2024

This week’s weeks podcast episode is part one of a podcast series on using AI and Emotional Intelligence for Business Success. Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Process 119

Process Objectives and Key Results Angle Follow-up 119

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Customers 144

Customers Retail GTM Trust 144

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. And you can have other stages, but that’s how I think about it.” trillion in annual global productivity.

Customers 100

Customers Campaign Repeat business Referrals 100

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. They are just as interested in making sales, if not more so, than the sellers themselves.

Profit margin 126

Profit margin Promote Campaign Price 126

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. If you haven’t yet, make sure to register for free for SMX Next.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

Campaign 102

Campaign Strategize Launch Promote 102

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports.

CRM 102

CRM Sports Campaign Conversion 102

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. According to our research , the number of outbound emails increased 15% last year. And now AI in email marketing is helping to boost results even more. How do we integrate AI into our strategy?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Objectives and Key Results 109

Objectives and Key Results Territory Campaign Retail 109

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

SQL 101

SQL Cross-sell Campaign Trust 101

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

CTR 84

CTR Electricity Real Estate X-functional 84

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. How is SEO different for B2B companies?

B2B 113

B2B B2C Non-Profits Education 113

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 137

Negotiate Education Market share Growth 137

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Technology 106

Technology Technology B2C Government 106

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Engineering 124

Engineering Promote User Experience Drivers/motivators 124

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 111

Government Campaign Follow-up Conversion 111

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 126

Profit margin B2B Campaign Retail 126

Heinz Marketing

SEPTEMBER 24, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As Q4 approaches, it’s a great time to pause and reflect on performance throughout the year. But if you’re seeing the channels you usually use aren’t working anymore, it might be time to shake things up. In doing so, you’re likely to find one of two things: A.

User Experience 116

User Experience B2B Lead generation Campaign 116

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data.

B2B 126

B2B Campaign Click Through Rate Follow-up 126

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. A world of excess: Is more really better?

A/B testing 125

A/B testing Click Through Rate Campaign Trust 125

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Objectives and Key Results 96

Objectives and Key Results Lead generation Growth Campaign 96

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? That digital component means libraries of great content are just waiting to be reused. And we were getting paid for it.

Campaign 123

Campaign Relationship building Pipeline Strategize 123

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 125

B2B Manufacturing Technology Technology 125

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Digital assistants integrated with MAP The new digital assistants used by Iron Mountain aren’t a superficial or limited test.

Conversion 97

Conversion Objectives and Key Results Drivers/motivators Trust 97

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They also ran flash sales announced exclusively on Twitter, creating urgency and boosting immediate sales.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 108

CTR Real Estate Legal Clients 108

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 123

Technology Technology Government Legal 123

Search Engine Land

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

UX 120

UX Manufacturing Clients Growth 120

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 132

E-commerce Cross-sell Drivers/motivators Prospecting 132

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Martech

DECEMBER 29, 2023

billion , an increase of 5% in year-over-year growth. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand?

Trust 100

Trust Drivers/motivators Repeat business Campaign 100

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Customers 97

Customers Drivers/motivators Construction Legal 97

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. It’s all about looking at each activity and how it contributes to overall performance.

Strategize 103

Strategize Negotiate Follow-up Growth 103