Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

E-commerce 129

E-commerce Cross-sell Drivers/motivators Prospecting 129

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

Transportation 132

Transportation Represent Service Drivers/motivators 132

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. SEO and PR can influence the growing online media landscape of news, search engines (Google, YouTube, etc.), blogs, podcasts, webinars or social media.

Objectives and Key Results 110

Objectives and Key Results Technique Engineering Strategize 110

ClickFunnels

SEPTEMBER 28, 2021

Brian Dean is the founder of Backlinko , one of the most popular SEO blogs out there. When you look at Backlinko, it’s clear that Brian wants to grow his email list, but he does so in a manner that is much less “salesy” than what you might expect from a marketer of this caliber. 2 Brian Dean. No harm in just checking it out, right?

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

Lead Fuze

JUNE 26, 2023

Starting a profitable social media marketing agency is no small feat. It requires an in-depth understanding of the social media landscape, strategic planning, and execution skills. In this guide, we’ll provide insight into the various elements needed to establish a successful social media marketing agency.

Legal 98

Legal Lead generation Finance Technique 98

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

A/B testing 101

A/B testing Click Through Rate Technique Meeting 101

Capterra Sales & Marketing Software

DECEMBER 17, 2021

The post The Highest-Rated Marketing Software to Help Your Business Succeed in 2022 appeared first on Capterra. Our user review data identifies the 12 software tools rated highest by users in 2021 for marketing including email marketing, content marketing, marketing automation, and brand management. Read reviews.

Real Estate 97

Real Estate Campaign Price CRM 97

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Trust 101

Trust Promote Entertainment Contact 101

Hubspot

MAY 7, 2021

As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Wicked Reports. Attribution Modeling.

CRM 100

CRM Campaign Conversion Prospecting 100

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?)

GTM 94

GTM Growth Cross-sell Referrals 94

Lead Fuze

MAY 26, 2023

Launching a digital marketing agency without funds may appear daunting, but it can be accomplished. By employing the right strategies and mindset, you can create a successful digital marketing agency even with limited resources.

Referrals 98

Referrals Price Clients Networking 98

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. Truly, the businesses that do B2B content marketing right have a giant competitive advantage.

B2B 106

B2B Promote Engineering Up-sell 106

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Contract 52

Contract Legal A/B testing Teamwork 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Angle 101

Angle Promote Lead generation Strategic planning 101

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021.

Service 87

Service Sell E-commerce A/B testing 87

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Price 97

Price Campaign CRM Follow-up 97

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. On the other hand, Andrew Delaney , a senior manager on the HubSpot social media team, says, "We are all influencers every time we choose to post. However, that isn't correct.

Niche 101

Niche X-functional Referrals Gaming 101

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. How Marketers Can Prepare. Until June 30, brands can still access Facebook Analytics and download reports of all the data they might need.

Launch 100

Launch Campaign Conversion Engineering 100

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Create awareness with paid social media posts 2. Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5.

Customers 129

Customers Retail Cross-sell Follow-up 129

Lead Fuze

JULY 6, 2023

Gaining familiarity with the techniques of lead generation is critical for sales personnel, recruiters, entrepreneurs, marketers and small business owners. This post will delve into various facets of lead generation process – from content marketing efforts to social media marketing strategies.

Lead generation 52

Lead generation Cold Call Objectives and Key Results CRM 52

Lead Fuze

JANUARY 2, 2024

That’s where a solid content marketing strategy comes in. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye? What are the 5 essential elements of a content marketing strategy?

Sales 52

Sales Strategize Niche Lead generation 52

Lead Fuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Lead Fuze

JUNE 27, 2023

Is a marketing agency worth it? Many organisations grapple with the issue of whether to enlist the services of a marketing agency as they strive for greater digital reach. With the increasing complexity of the digital landscape, leveraging the expertise of a digital marketing agency can provide significant advantages.

Objectives and Key Results 52

Objectives and Key Results CTR Campaign Promote 52

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? They can even help in your social media marketing efforts.

B2B 86

B2B Click Through Rate Lead generation Engineering 86

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. This is the new face of effective marketing! Can I use AI for marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

PandaDoc

OCTOBER 3, 2023

Automated sales reports No more digging through files either — sales software does all the heavy lifting. Your CRM software’s reporting and dashboard functions should help you generate detailed sales reports. Small businesses can customize fields, workflows, and reports to align with their specific needs. Integration.

CRM 52

CRM Contact Price Pipeline 52

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. If you can prove that your marketing activities actually made an impact in your business, you'll have many more opportunities at your disposal. Sounds like every marketer's dream, right?

Referrals 99

Referrals Campaign Lead generation Follow-up 99

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

B2C 101

B2C E-commerce Price B2B 101

Hubspot

APRIL 29, 2021

We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. Touch points can include when someone sees a social media ad, when a friend tags them in a post online, when they come across your website, when they read a blog of yours, when your product shows up on Google, when they search on Amazon, etc.

Customers 96

Customers Start-ups Service Follow-up 96

Lead Fuze

APRIL 6, 2022

You need more than ordinary marketing tactics to create a foothold in this landscape. Visual marketing for lead generation has emerged as one of the most impressive techniques for marketers to grow their businesses. . Why are more and more marketers investing in visual marketing for lead generation? .

Lead generation 52

Lead generation Technique Niche Campaign 52

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Campaign 101

Campaign Trust Finance B2B 101

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Campaign 96

Campaign CRM Follow-up Service 96

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. Participate in social media listening. Conduct A/B testing.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. On the other hand, the main goal of marketing is to drive sales.". Media relations.

Strategize 99

Strategize Price Pitch Government 99

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In YouTube Advertising.

Entertainment 101

Entertainment Campaign Education Start-ups 101