Search Engine Land

JANUARY 29, 2024

Use the homepage and navigation to pass authority to these pages through text links. If the visitor cannot see images because of visual impairment, they cannot make the association if the header isn’t specific because there is no supporting imagery. It includes text, images, sounds, videos, and any other type of media.

User Experience 119

User Experience Engineering Follow-up Technique 119

Search Engine Land

AUGUST 29, 2023

Get the daily newsletter search marketers rely on. For instance, every character counts on short-text platforms. These tags indicate to a social media platform how a webpage should appear when shared, offering control over a featured image, title, description, and more. SUBSCRIBE See terms.

Engineering 96

Engineering Strategize User Experience Technique 96

Search Engine Land

OCTOBER 31, 2023

Most language language models (LLMs) can now proficiently interpret and translate text into images. As these models evolve to acquire knowledge directly from images, optimizing your assets becomes imperative. Adding relevant alt-text to describe the image can also improve optimization.

User Experience 108

User Experience Government Engineering Technique 108

Search Engine Land

FEBRUARY 6, 2023

Image SEO is an intriguing niche because of the immediate impression images make when viewed. Read on and I will share a comprehensive overview of my image SEO “secret manual.” ” In this article: The impact of images. Images in search: How they are processed and analyzed. Logos are one example.

Construction 96

Construction Engineering Promote Technology 96

Martech

SEPTEMBER 7, 2022

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? They and their families are a $288 billion market, according to We Are Purple , a U.K. Connecting with them requires implementing accessible marketing. Good news: There is.

Customers 105

Customers Non-Profits Legal Campaign 105

Sales Pop!

APRIL 25, 2024

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! Get images optimized for Google searches Now is the time to optimize your images for search engines. What is the key to improving your images??? Use alt tags! Isn’t it amazing?? Isn’t it amazing??

Promote 52

Promote Engineering User Experience Education 52

Sales Pop!

NOVEMBER 17, 2022

Low-Cost and High ROI Marketing: Unlike paid advertising, which can be expensive and may not always result in increased website traffic or conversions, SEO is a relatively low-cost way to increase your visibility in SERPs. Bigger Competitive Edge: It’s expected of large firms to invest in traditional marketing tactics.

Engineering 52

Engineering Service Contact Start-ups 52

Search Engine Land

SEPTEMBER 29, 2023

In case you were wondering how the impact differed between desktop and mobile, here’s the same drop in SERP features on mobile and the corresponding total number of keywords in the top 20 (about 10 fewer in August): Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Content review and update.

UX 113

UX Clients Follow-up Price 113

Cerebral Selling

JANUARY 6, 2023

when the message actually lands in the recipient’s inbox) is on the decline, even for top-rated CRMs and marketing platforms. Avoid sending images, videos, or links in the first 1-3 emails to new prospects (including within your email signature). If you think every email you send to a prospect lands in their inbox, think again!

Prospecting 191

Prospecting Meeting Pitch CRM 191

Search Engine Land

JULY 19, 2023

Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1. Copy the linked text, then right-click and paste.

Engineering 91

Engineering Clients Closing Process 91

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. Compressing all images I recommend you use Imagify or Shortpixel. Compressing images down to 200KB max or less should be the focus. Get the daily newsletter search marketers rely on.

Real Estate 112

Real Estate Engineering UX Networking 112

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written.

Engineering 103

Engineering Click Through Rate Follow-up Service 103

Search Engine Land

AUGUST 23, 2023

Are you including original research, data, opinions and images? Image optimization: Are the images on the page optimized so that you have more chances to drive traffic through images in the search results? Alt text: Did you include alt text on images for the vision impaired?

Electricity 97

Electricity Launch Engineering Follow-up 97

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content.

Start-ups 125

Start-ups Launch Gaming Promote 125

Hubspot

SEPTEMBER 12, 2019

While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. Optimized Alt Text.

Real Estate 77

Real Estate UX Engineering Lead generation 77

Search Engine Land

JULY 25, 2023

Image packs and video carousels Collections of images related to the query displayed prominently in the search results or horizontal lists of videos related to it, enabling users to preview and watch them directly from the search results page. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Engineering 98

Engineering Click Through Rate Territory Niche 98

Search Engine Land

DECEMBER 5, 2022

Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. The competition for “content strategy” is incredibly stiff, with well-known, authoritative names like HubSpot, Content Marketing Institute, and even the U.S. Sprinkled naturally throughout the body text.

Engineering 101

Engineering Entertainment Government Start-ups 101

Search Engine Land

AUGUST 2, 2023

But free product listings can also appear within: Google Images, including Google Lens. They require retailers to upload additional attributes, such as high-quality images, but can also boost traffic and drive more sales than the basic standard listings. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Product 94

Product Retail Click Through Rate Territory 94

Search Engine Land

SEPTEMBER 27, 2023

In this scenario, you might dedicate some text to things to do in the area, the schools, the crime rate, etc. You can also optimize these images so that they have a better chance of showing up in the search results. Get the daily newsletter search marketers rely on. Then, the content strategies will follow. SUBSCRIBE See terms.

Transportation 119

Transportation Engineering Follow-up Contact 119

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Objectives and Key Results 115

Objectives and Key Results Promote Campaign Drivers/motivators 115

Martech

DECEMBER 8, 2021

There wasn’t a specific fine,” said Jackson Whelan, principal at Terrier Tenacity Design & Marketing, “They were looking for damages which would have been determined in court.” that search marketers and businesses can reference. Insufficient text/background contrast. Site text was not scaleable.

Legal 103

Legal UX Clients Consult 103

Salesforce

AUGUST 31, 2022

Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. With that, here are five ways we lead with values in our marketing.

Trust 98

Trust Customers Technology Technology 98

Search Engine Land

MARCH 1, 2023

Optimize URLs and images Be sure to use SEO best practices with your URLs. Also ensure that your images are SEO-friendly. Rename each one to meaningfully describe what’s in the image and include the city name (if appropriate.) ” Remember to add alt tags to your photos when you upload them to your landing page, too.

Real Estate 101

Real Estate Sports Entertainment Service 101

Heinz Marketing

MAY 21, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. I’m shocked that I’ve spent the majority of my marketing operations career without this tool.

Campaign 56

Campaign Engineering Service 56

Search Engine Land

JANUARY 17, 2023

So let’s separate these confirmed facts from fiction and all the other stuff you simply should be doing as a good marketer on a daily basis. Anchor text. This is the location of the keyword, and the closer to the title or beginning of the text, the more prominent it is. Get the daily newsletter search marketers rely on.

CTR 105

CTR User Experience Click Through Rate Closing 105

Heinz Marketing

NOVEMBER 18, 2021

However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener. SEO is an equalizer—you don’t need a big budget to win—just an effective content marketing strategy, but that’s a topic for another post.

Engineering 133

Engineering Start-ups Meeting Prospecting 133

Hubspot

JUNE 18, 2020

Well, when it comes to email marketing campaigns, that might not always be the case. Sometimes images are blocked, alt text is missing, or fonts won't render. With HubSpot's free email marketing software, you can preview your HubSpot emails in more than 30 different email clients. Inbox Analyzer. Get Response.

Clients 101

Clients Campaign Service Trust 101

Search Engine Land

AUGUST 10, 2023

Consider compressing your images, reducing the number of plugins, using browser caching, and hosting your site on a dedicated server. For example, if your site is an ecommerce store, ensure that the product images are visible, the text is readable, and the checkout process is seamless on mobile devices. SUBSCRIBE See terms.

User Experience 93

User Experience Engineering Follow-up Up-sell 93

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. With search engines like Google and Bing employing AI to enhance result accuracy, marketers must understand AI’s impact to remain competitive.

Objectives and Key Results 126

Objectives and Key Results Click Through Rate User Experience Engineering 126

Search Engine Land

FEBRUARY 27, 2024

Get the daily newsletter search marketers rely on. How about image alt attributes for accessibility? Oh wait, there’s no images. You shouldn’t have images in an article because it’s a dumb requirement before publishing. Your checklist says “one image per 300 words.” Specificity, FTW! Also nonexistent.

Sports 114

Sports Start-ups B2C Drivers/motivators 114

Hubspot

FEBRUARY 4, 2020

Article Rich Pins provide tools to add a larger logo image and headline to promote your post with, as well as a link to your website. Pins should have 1-2 sentences about your post in the description, like a quote from the blog that really stands out, a featured image, and a link back to your website (Pinterest Business does this for you).

Follow-up 101

Follow-up Engineering Promote Education 101

Search Engine Land

MARCH 18, 2024

Webpages Videos Images Informational snippets News Local businesses FAQs Often, you will find that most of the results will be of a given format (like video dominating the top of the page). Get the daily newsletter search marketers rely on. Detail any images, videos or other assets needed. File names and alt text.

Promote 109

Promote Strategize Engineering Niche 109

Search Engine Land

MAY 6, 2024

Elements like title tags , meta descriptions and alt text influence Google’s ability to understand the meaning of your page’s content. Web performance and Core Web Vitals Many factors play into website performance, including your CMS or builder of choice and even design elements like image carousels and video embeds.

Drivers/motivators 122

Drivers/motivators Meeting Launch Referrals 122

Search Engine Land

APRIL 24, 2023

Think about what visual elements would add clarity to your text. Formatted for online reading with short paragraphs and plenty of white space around the text. Not dominated by walls of text – they include helpful visuals to break up the text further. Image alt text.

Education 94

Education Trust Start-ups Follow-up 94

Search Engine Land

APRIL 3, 2023

About 43% of marketers say ebooks are the content assets that produce the best results for them. In other words, an ebook is an indispensable part of a brand content marketing strategy. In marketing, an ebook is a digital book designed to teach your audience about a topic relevant to their problems and interests.

Promote 91

Promote Follow-up Strategize Entertainment 91

Sales Pop!

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image.

Education 59

Education Real Estate Trust Engineering 59

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. Get the daily newsletter search marketers rely on. At first glance, these two objectives may seem contradictory. See terms.

UX 92

UX Objectives and Key Results User Experience Legal 92