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Meta unveils five new lead generation ad tools for Facebook and Instagram

Search Engine Land

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Additionally, Meta is streamlining CRM integration with Zapier.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Help you understand the different areas where ML-based automation can help boost efficiency and improve outcomes for digital marketers. Get the daily newsletter search marketers rely on.

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Meta advertising: 5 best practices for 2023

Search Engine Land

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.

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The Holiday Shopping Season Starts … Right Now?

Salesforce

GET THE NEW HOLIDAY RETAIL PLANNING GUIDE. Imagine a shopper scrolls through Instagram one day and sees a sponsored post that sparks inspiration for a gift for a friend. They then connect with an agent through Instagram to update the delivery info, and tack on gift wrapping and a special message. GET THE GUIDE.

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The Latest Changes to the Instagram API, Explained

Hubspot

You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. If you’re wondering what the heck an API is, don’t fret. API stands for Application Programming Interface. Instagram API Changes.

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Online reputation management: Top 10 hurdles and how to overcome them

Search Engine Land

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The free Kalicube Copywriting Analyzer Tool allows everybody to ask Google’s NLP engine through their API about its understanding of a sample text. Get the daily newsletter search marketers rely on. See terms.