Search Engine Land

MAY 6, 2024

Removal of on-site keyword targeting (unintentional retargeting). These elements are crucial as they impact indexability and keyword relevance. Ranking depends heavily on the relevance of a page’s content to specific keyword phrases. Unintentional website performance changes ( Core Web Vitals and page speed).

Drivers/motivators 125

Drivers/motivators Meeting Launch Referrals 125

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

CTR 92

CTR Electricity Real Estate X-functional 92

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Organic and paid keyword overlap PPC and SEO have a complicated relationship. Organic clicks.

Campaign 104

Campaign Strategize Follow-up Consult 104

Search Engine Land

APRIL 23, 2024

More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Data dumps on their own won’t help you; they’ll probably only hurt you. That’s not the problem.

Angle 111

Angle B2C CRM B2B 111

Search Engine Land

APRIL 23, 2024

Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices. The same goes for adding keywords to video captions and voiceovers.

Entertainment 111

Entertainment Objectives and Key Results Follow-up Engineering 111

Search Engine Land

MAY 6, 2024

By analyzing metrics, keywords, competitive landscape and user paths, you can identify opportunities to improve targeting, messaging, budgets and overall campaign performance. Keywords are cornerstone Keywords are the foundation of a paid search account.

CTR 89

CTR Objectives and Key Results Click Through Rate Campaign 89

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. Yet, as paid media (i.e.,

Objectives and Key Results 128

Objectives and Key Results A/B testing Campaign Price 128

Search Engine Land

MAY 14, 2024

This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s existing rankings. See terms.

Customers 97

Customers Niche Strategize Represent 97

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

CTR 111

CTR Campaign Strategize Gaming 111

Search Engine Land

OCTOBER 6, 2023

Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. However, campaign-level forecasts and historical keyword-level data are still available. How Keyword Planner works. Keyword Planner is a tool that can indicate a keyword’s performance potential.

Campaign 136

Campaign Engineering Process 136

Search Engine Land

MARCH 13, 2024

I am the first generative AI chatbot for search marketers. Conduct keyword research: Use keyword research tools like Semrush or Google Keyword Planner to identify relevant keywords and topics that align with your target audience’s search intent. Look for keywords with high search volume and low competition.

Real Estate 106

Real Estate Click Through Rate CTR Angle 106

Search Engine Land

JANUARY 5, 2024

That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer. Percentage of keywords with SGE results.

Hospitality 143

Hospitality Entertainment Legal Finance 143

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. But what are your options?

Product 107

Product Launch CRM Start-ups 107

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition.

Objectives and Key Results 136

Objectives and Key Results UX Niche Engineering 136

Search Engine Land

NOVEMBER 13, 2023

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively. The chart clearly shows the content needed to help searchers at each level of the marketing funnel.

Represent 118

Represent Strategize Construction Education 118

Search Engine Land

MAY 1, 2024

Finding new keyword ideas for accounts Keywords are the cornerstone of an ads account. To reorganize ad accounts effectively, you need to analyze the search term reports and identify fresh keywords to incorporate into ad groups or campaigns. Grouping keywords by theme ensures your ads resonate with user search terms.

Campaign 118

Campaign Strategize Conversion B2B 118

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money.

B2B 118

B2B Gaming Niche Appointment 118

Search Engine Land

MAY 13, 2024

SEO is real marketing now With every algorithm and change, we move further away from the old days of tricking the search engines and closer to having to do real marketing. Make it rank for this keyword.” Our goal as marketers should be to become the brand – and I know that’s not easy. Remember that real marketing line?

Engineering 139

Engineering Legal Start-ups Trust 139

Search Engine Land

MARCH 18, 2024

It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Let’s walk through one advertiser’s journey to discover what keyword match types worked best for them and the reasoning behind their decisions.

Conversion 108

Conversion Government Campaign Finance 108

Search Engine Land

SEPTEMBER 28, 2023

Relevance and prominence are factors we can more or less influence with marketing efforts. As such, ranking for implicit keywords across a large service area or in a competitive city is virtually impossible. This makes the proximity/distance factor less influential and allows you to strategically go after various keywords.

Clients 133

Clients Education Strategize Growth 133

Search Engine Land

FEBRUARY 1, 2024

Other common limitations may be bid limits below the average for your keywords. This could involve: Refining keyword targeting. If you see a high percentage for rank, you should improve your landing page, ad copy, and keyword targeting. This will show you other advertisers bidding on the keywords in that campaign.

Campaign 126

Campaign CTR User Experience Conversion 126

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

B2B 115

B2B Customers Objectives and Key Results Price 115

Search Engine Land

FEBRUARY 29, 2024

Each also enables targeting options using keywords, interests and more. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. From an advertising perspective, brands can take advantage of keyword targeting. Business email address Subscribe Processing.

Engineering 121

Engineering Campaign Education Service 121

Search Engine Land

AUGUST 29, 2023

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. Yes, you can rank for a keyword without ever using that keyword on your page. Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. Why we care.

Finance 132

Finance Retail Engineering Product 132

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page).

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Search engines have come a long way from focusing solely on matching individual keywords within a query.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

JANUARY 8, 2024

Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. This shift demands a change in SEO strategies – prioritizing creativity and relevance over mere keyword density. In this new landscape, keyword research remains valuable but as part of a wider strategy.

Objectives and Key Results 127

Objectives and Key Results Click Through Rate User Experience Engineering 127

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

Follow-up 122

Follow-up Meeting Service Process 122

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging.

Customers 101

Customers User Experience Referrals B2B 101

Search Engine Land

SEPTEMBER 6, 2023

Topic clusters vs. traditional keyword-based SEO strategies The topic cluster strategy shifts the focus from individual keywords to comprehensive topics while prioritizing user intent and experience through strategic internal linking. Content marketing. Email marketing. ” “Best email marketing practices.”

CTR 137

CTR User Experience Engineering Strategize 137

Search Engine Land

MARCH 12, 2024

Don’t go overboard with your keywords While your ad copy should be relevant to the theme of the keywords you are bidding on, you should not compromise the quality of the ad by keyword stuffing. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Price 119

Price Promote Follow-up Consult 119

Search Engine Land

AUGUST 31, 2023

One solution is to spend hours researching and reading about each specific area you are marketing. Here is a good example of expediting your initial research as you attempt to learn more about a product you are marketing (in this case, bulk industrial citric acid). This research method requires critical thinking. SUBSCRIBE See terms.

Angle 134

Angle A/B testing Campaign Strategize 134

Search Engine Land

MARCH 1, 2024

If you have too many keywords and ad groups doing nothing, that averages in bad data. Zero impressions is not the same as low search volume and it is confirmed low search volume keywords are not going to hurt you. ” Get the daily newsletter search marketers rely on. ” “Pausing is not the same as removing.

Campaign 133

Campaign Process Product 133

Search Engine Land

SEPTEMBER 19, 2023

And you do have a category, regardless of its keyword volume. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Introducing your new category/keywords in the process. Find the search volume for keywords associated with the old way.

Transportation 134

Transportation Represent Service Drivers/motivators 134

Search Engine Land

MARCH 26, 2024

Problem 1: Top 10 isn’t good enough – top ~3-5 minimum should be Pull up your current organic keyword rankings. And feast your eyes on all these “pretty good” rankings you’re picking up for the highly relevant keywords you seek. The keyword in the last sentence is “should.” Looking pretty good on the surface, right?

Angle 107

Angle Click Through Rate Start-ups Gaming 107

Search Engine Land

APRIL 19, 2024

Still, for small campaigns with smaller keyword demands, Google and Bing (especially Bing) won’t have enough impressions to run all the possible ad variations enough times for a conclusive result. Keyword insertion This is a really useful way of making your ads more relevant and improving your quality score.

CTR 106

CTR A/B testing Objectives and Key Results Campaign 106