Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages. What is a 404 page? Dollar Shave Club 13. Sprout Social 19.

User Experience 122

User Experience Sports Contact Follow-up 122

Search Engine Land

FEBRUARY 22, 2024

Connecting geotargets to localized landing pages. Maybe your products and services are the same across regions, but there might be specific landing pages or site experiences that require geotargeting the campaign. Geotargeting is set at the campaign level, but landing pages are set at the ad group or keyword level.

Territory 114

Territory Campaign Lead generation Strategize 114

ClickFunnels

DECEMBER 13, 2021

Okay, so before we get into the three key lead generation skills, let’s make sure that we are all on the same page regarding the terms that we are going to be using throughout this article. You create a landing page for that lead magnet. You drive traffic to that landing page. Click through to your sales page.

Lead generation 263

Lead generation Promote Contact Campaign 263

Search Engine Land

MARCH 26, 2024

Some SEOs put organic search into two simple buckets: on- and off-page SEO. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app. Why does this matter?

Real Estate 95

Real Estate Pitch A/B testing Angle 95

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers.

User Experience 92

User Experience Clients Consult Engineering 92

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. Navigate to our ChatBot page and get ready to write prompts. About the chatbot.

Engineering 124

Engineering Launch Technology Technology 124

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Identify: The pages that experienced the highest traffic during the previous holiday season.

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

ClickFunnels

AUGUST 8, 2021

The post The Best Lead Generation Software Options For Your Business appeared first on ClickFunnels. Today we are going to discuss the six best lead generation apps. You create a landing page for that lead magnet. You drive traffic to that landing page. Create a landing page. Integrations.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

AUGUST 5, 2021

Marketing terms can be confusing. Conversion Rate Optimization Best Practices What Is a Lead? What You Need To Do To Generate Leads Lead Quantity vs. Lead Quality Lead Generation Best Practices Conversion vs. Lead Generation So You’ve Got a New Lead. Conversion Rate Optimization Best Practices.

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Search Engine Land

SEPTEMBER 20, 2023

ACAs can boost ad relevance by matching ads and landing pages better, however, it means ceding control to Google’s AI. Alternatively, keep an eye out for the “Enable automatically created assets” recommendation on the Recommendations page, and simply follow the prompts provided there to get started.

Campaign 142

Campaign Engineering Process Customers 142

Search Engine Land

FEBRUARY 20, 2024

For companies with finite resources, this means that over time, budgets allocated to other areas, such as infrastructure, code base, performance, content publication, marketing or brand building drop. Factors that play a role include: The volume of landing pages. Get the daily newsletter search marketers rely on.

Gambling 115

Gambling Cross-sell CTR Represent 115

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. Most marketers use email lists, so you need to have a good one to compete. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 135

Engineering Non-Profits A/B testing Growth 135

Salesforce

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content.

Service 105

Service Presentation Follow-up Contact 105

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” .”

CTR 99

CTR Click Through Rate User Experience Conversion 99

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 131

Product Territory Niche Engineering 131

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Enhanced content visibility through SEO best practices Merging SEO insights with PR strategies transforms traditional content into search-friendly, user-friendly assets.

Objectives and Key Results 119

Objectives and Key Results Strategize Non-Profits User Experience 119

Search Engine Land

JUNE 22, 2023

Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers. Microsoft bots examine ads along with the landing pages associated with them, before using its audience intelligence signals to match that content with relevant audiences.

Campaign 97

Campaign Networking User Experience Launch 97

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Consult 115

Consult Follow-up Conversion Contact 115

Search Engine Land

NOVEMBER 22, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Promote 114

Promote Retail Engineering Price 114

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.

Niche 121

Niche Promote Campaign Launch 121

Search Engine Land

MARCH 1, 2023

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer.

Real Estate 102

Real Estate Sports Entertainment Service 102

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. ” Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms.

Campaign 114

Campaign Engineering Closing Conversion 114

Search Engine Land

SEPTEMBER 29, 2023

Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. What are some best practices I need to know before starting?” Why we care. SUBSCRIBE See terms.

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Launch Process Campaign Promote 120

Search Engine Land

DECEMBER 27, 2023

By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper: ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?

Engineering 125

Engineering Follow-up Launch Start-ups 125

Martech

MARCH 29, 2023

Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. The first step is measuring the problem’s impact on overall marketing delivery.

Launch 90

Launch Represent Start-ups Trust 90

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Providing landing page optimization suggestions.

Objectives and Key Results 115

Objectives and Key Results Campaign Launch Strategize 115

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. Then SEO may not be your best course of action. Then SEO may not be your best course of action.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

SEPTEMBER 5, 2023

It’s a good practice to label any adult content as such using <meta name="rating" content="adult"> tag that will signal to Google that this content should be filtered from SafeSearch. Whenever practical, mature content should be separated from the main site by moving it to a subdomain. The best part?

Represent 132

Represent Start-ups Conversion Education 132

Search Engine Land

OCTOBER 4, 2023

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. As the study suggests, you should continue using FAQ schema and following best practices when it makes sense. Why we care. Interesting findings.

Government 123

Government Engineering 123

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Get the daily newsletter search marketers rely on. Page experience and Core Web Vitals Core Web Vitals are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world. SUBSCRIBE See terms.

UX 119

UX User Experience Engineering Government 119

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Get the daily newsletter search marketers rely on. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach.

Sports 122

Sports Angle Click Through Rate Engineering 122

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

Objectives and Key Results 136

Objectives and Key Results UX Niche Engineering 136

Search Engine Land

FEBRUARY 2, 2024

Then, evaluate the quality of their website/GBP landing page, asking questions like: Are they linking to their homepage or an internal page? What is the primary keyword focus and location focus of their GBP landing page? Get the daily newsletter search marketers rely on. Is it quality content or not?

Conversion 132

Conversion Real Estate UX Service 132

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

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Trust Represent Legal Niche 120

Heinz Marketing

MARCH 31, 2021

By Win Salyards , Marketing Coordinator at Heinz Marketing. But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

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Cross-sell Territory Campaign Prospecting 125

Search Engine Land

SEPTEMBER 27, 2023

Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries.

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Transportation Engineering Follow-up Contact 121