Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Click Through Rate 120

Click Through Rate Promote Finance Technology 120

STAR Results

APRIL 20, 2021

Sales and marketing automation tools $20 billion. Great sales managers can provide ongoing coaching post-sales training to ensure that the skills learned in training are refined and perfected. According to The STAR Sales Manager Development Report , only 50% of sales managers receive ongoing development in core job skills.

Sales 271

Sales Sales Support CRM Networking 271

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Acknowledging accomplishments boosts confidence while recognizing challenges provides insights for skill enhancement.

Growth 112

Growth Strategic planning Strategize Technique 112

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. However, successful AI adoption requires more than just implementing new tools.

Legal 85

Legal Finance Drivers/motivators Meeting 85

STAR Results

JUNE 20, 2021

Peer Group Discussion and Coupled with Leadership Coaching Will Pump you Up! Sales leaders need to remember that they, too, must regularly upgrade their leadership skills. Two critical areas will help you pump up your leadership quotient. Therefore, development opportunities must be sourced from outside. The Old Way.

Networking 160

Networking Sales Meeting Promote 160

Partners in Excellence

APRIL 5, 2024

Of course, what I did not realise was that every role requires sales skills – whether direct or indirect in terms of influence – and ultimately, we are all judged by financial results. I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. went into Marketing!

Sell 126

Sell Territory Consult Contract 126

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Technology 123

Technology Technology Launch Product 123

Search Engine Land

SEPTEMBER 28, 2023

By being a proactive communicator, you demonstrate leadership of the SEO team and shape perceptions of your team and its work. Here’s how to use Google updates as another opportunity to drive product- or marketing-focused strategy within your organization. Get the daily newsletter search marketers rely on.

Strategize 123

Strategize Engineering Start-ups Conversion 123

STAR Results

MARCH 25, 2021

Sales Executive Leadership Forum. Build a Bigger Network and Increase Your Market Value. Every sales leader needs to consider their market value. When I talk about market value, I am referring to the two critical areas that will help you increase your value to your organization and up your personal value.

Networking 169

Networking Finance Promote Meeting 169

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. As a search marketing manager, here are some questions you can ask to learn more about your team. What skills do they want to improve? Asking this question will benefit the employee and help you round out your team’s skills by identifying skill gaps.

Drivers/motivators 116

Drivers/motivators Trust Consult Engineering 116

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Bring real customer experience-based AI use cases to your leadership. Identify key people resources and skills needed to manage AI technologies.

GTM 106

GTM Consult Technology Technology 106

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. Digital ownership shifts have diminished marketing’s influence.

Non-Profits 114

Non-Profits Growth Technology Technology 114

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Successful field sales management requires a mix of leadership, communication, problem-solving and industry expertise. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul.

Process 114

Process Government Consult Clients 114

Sales Hacker

MAY 7, 2024

He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). It’s flexible, scalable ABM built for you.

GTM 89

GTM B2B Growth Strategize 89

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 139

Negotiate Education Market share Growth 139

Martech

NOVEMBER 17, 2023

A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. I remember forming a cross-functional team with individuals from marketing, technology and customer service. Cultivating trust Building trust is essential in collaborative leadership. Adaptation is key.

Teamwork 108

Teamwork Construction Trust Growth 108

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. Outside of these marketing circles, the greater trends support this as well.

Growth 67

Growth Conversion Launch Gaming 67

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Drivers/motivators 64

Drivers/motivators Cross-sell Networking Pipeline 64

Heinz Marketing

NOVEMBER 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Leadership Kindness. Strong leadership will be essential as companies learn from the past, confront urgent issues head on and plan for the future.

B2B 114

B2B Technique Meeting Engineering 114

SaaStr

MARCH 22, 2024

She was able to get into a leadership position immediately and coach people who were hungry for it in a slightly safer space than more tenured folks. Shifting from an operator and loving operations and data to a sales and revenue leadership role felt like a big jump. It doesn’t take someone who has mythical skills to do well.

Finance 94

Finance Territory Quota Presentation 94

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. Effective Communication Skills : Your coach should be an excellent communicator.

Gaming 116

Gaming B2B Construction Networking 116

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 114

Growth Customers Objectives and Key Results Teamwork 114

Partners in Excellence

SEPTEMBER 18, 2023

At an enterprise level–market, industry, demographics, firmographics. It describes the characteristics, behaviors, skills, experiences, values, knowledge expected for top performance in the role. For example, in selling roles, deep knowledge of certain markets, industries, even certain functions within organizations.

B2B 113

B2B Sell High impact Represent 113

Sales Pop!

DECEMBER 11, 2023

In the ever-evolving realm of leadership and motivation, Bill Sims stands as a beacon of wisdom. We delve into his groundbreaking book, “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement,” We had the chance to explore the nuances of effective leadership in today’s dynamic workplace.

Drivers/motivators 64

Drivers/motivators Conversion Growth Product 64

Highspot

FEBRUARY 28, 2024

Yet, their path to success is paved with challenges that require exceptional leadership skills, agility, and business acumen. Whether you’re new to the role or looking to improve your skills, this guide will provide you with valuable insights and tips to succeed. Their role is to set up the sales team for success.

Non-Profits 52

Non-Profits CRM Teamwork Sales 52

Partners in Excellence

DECEMBER 8, 2023

Sadly, so much of the direction we seem to be going, in sales, marketing, leadership, seems to be taking us away from being adaptively fluent. It requires active listening/engagement, curiosity, empathy, among other skills. Are we developing their skills in conducting collaborative conversations?

Construction 111

Construction Conversion Prospecting Presentation 111

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Finance 139

Finance Price B2B Campaign 139

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the next level. Leadership skills.

Objectives and Key Results 78

Objectives and Key Results Sales Education Strategize 78

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. Reach out to your partners from sales, marketing, rev ops, and even finance, and ask: What do you want the sales teams to do differently in six months?

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

FEBRUARY 2, 2024

More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. Are your martech investments truly paying off? This is where the heavy lifting comes in. And the challenges are manifold.

Objectives and Key Results 105

Objectives and Key Results Technology Technology Strategize 105

Sales Gravy

NOVEMBER 27, 2023

On this episode of the Sales Gravy Podcast, I sit down with Mike Weinberg for Part One of our conversation on the state of the Sales Profession, sales leadership, and getting started as a new sales manager. The Evolution of Sales Training and Leadership Sales training and leadership have undergone significant transformation over the years.

Technique 81

Technique Technology Technology Trust 81

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. And often what determines success or failure is good leadership.

Launch 116

Launch 116

Sales Pop!

FEBRUARY 15, 2024

I’m John, your host, and today I’m excited to share with you a fascinating conversation I had with Matt Phillips , a leadership coach and host of the Matt Phillips podcast. As Matt explained, leadership requires a different skill set and mindset. We both agreed that this approach isn’t always successful.

Sales 64

Sales Gaming Promote Clients 64

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 97

Education Gambling Account management Growth 97

Partners in Excellence

MARCH 2, 2024

I was working for a company that chalked that up to charm and communication skills (of which, I had neither) but that’s not what I was seeing. It was clearly communicated to me that I lacked the charm and the communication skills. It was also pretty clearly inferred that I wasn’t a white guy who golfed either. How is that relevant?

Sell 73

Sell Manufacturing Technical Sales Engineering 73