Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

Conversion 87

Conversion A/B testing Campaign Promote 87

SaaStr

MAY 30, 2024

More on why here: Why You Need 50 Million Active Users for Freemium to Actually Work | SaaStr Requires that the users get huge value out of the product in minutes, without human interaction to explain that value Distracts the sales team Distracts the marketing team Etc. How will you split your marketing budget? Your product team?

Growth 92

Growth B2B Closing Product 92

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 113

Customers A/B testing Strategize User Experience 113

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. Every year the bar gets raised.

Customers 144

Customers Retail GTM Trust 144

Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. YouTube Product Lead Todd Beaupre said on X : “YouTubers: Don’t delete videos unless you have a very, very good reason. ” What this means.

Growth 107

Growth Process Product 107

Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. YouTube Create is a free mobile app that allows you to edit Shorts or longer videos for YouTube. ” Get the daily newsletter search marketers rely on. Netherlands. New Zealand. What is YouTube Create?

Launch 116

Launch Process 116

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. Here are six marketing strategies to help you grow your sales on Amazon in 2024. billion in 2023.

Profit margin 125

Profit margin Promote Campaign Price 125

Search Engine Land

MAY 8, 2024

TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x Get the daily newsletter search marketers rely on. New insights. more than other platforms. 1 in 2 users go to TikTok to research products or brands.

Entertainment 107

Entertainment Government Engineering Technology 107

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Emotional intelligence cannot be replicated by AI, making it essential for tasks requiring empathy and deeper understanding.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Campaign 101

Campaign Niche Territory Construction 101

Search Engine Land

MAY 21, 2024

New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. Get the daily newsletter search marketers rely on. New video generation from just a single product photo is also being added.

Retail 85

Retail Launch Promote Campaign 85

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. Videos on Demand. Why we care.

Process 111

Process 111

Search Engine Land

MAY 22, 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. ” Jeremy Krantz , director of paid search, Compound Growth Marketing: “The live Ai prototype felt like a rushed response to ChatGPT 4o and everything else pertaining to ai and pmax was very much expected.

B2B 104

B2B Lead generation Consult Launch 104

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. In 2017, vertical video gained traction with the launch of Facebook Stories.

Launch 101

Launch Presentation Growth Campaign 101

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Objectives and Key Results 107

Objectives and Key Results Territory Campaign Retail 107

Search Engine Land

APRIL 9, 2024

Prioritize video content to increase the likelihood of your posts being shared on LinkedIn. While there’s no one-size-fits-all solution, using the findings from this study can help you make data-led decisions about the type of content you post. Video posts. Get the daily newsletter search marketers rely on.

Strategize 115

Strategize Follow-up Process 115

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 103

SQL Cross-sell Campaign Trust 103

Search Engine Land

FEBRUARY 26, 2024

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content.

UX 126

UX Engineering Follow-up User Experience 126

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

Launch 85

Launch Clients Pipeline Technology 85

Search Engine Land

NOVEMBER 27, 2023

For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. ” “I think YouTube Shorts welcomes that form of demand and makes it possible for marketers to embrace it. .” ” Select “Video.”

Campaign 118

Campaign Engineering Consult Start-ups 118

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 108

Entertainment Gaming Education Technology 108

Search Engine Land

MARCH 20, 2024

The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. Why we care. What is DRAX?

Territory 97

Territory Launch Networking Technology 97

Search Engine Land

JANUARY 17, 2024

Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. Positions itself in the market.

Entertainment 122

Entertainment Engineering Presentation Education 122

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. That’s the number of social media users worldwide. With a staggering 2.9

Networking 125

Networking Trust Represent Entertainment 125

Search Engine Land

FEBRUARY 14, 2024

Video and Short uploads from mobile. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across in live streams, as well as videos and Shorts. This new capability could help brands boost conversion as it makes it easier for consumers to view promoted products and make a purchase.

Product 124

Product Launch Promote Conversion 124

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views. 26, now has 4.2 million views. million views.

Launch 123

Launch Follow-up Networking Technique 123

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Objectives and Key Results 112

Objectives and Key Results Campaign Finance Real Estate 112

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content.

B2B 118

B2B X-functional Pitch Click Through Rate 118

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns. Discovery campaigns.

Non-Profits 116

Non-Profits Campaign Strategize Growth 116

Search Engine Land

FEBRUARY 7, 2024

New video highlights in Edge. Microsoft’s updated Copilot homepage is designed to make navigation smoother, though it might take a bit of getting used to. Additionally, the new video highlights feature allows you to enhance the user experience for video viewers with minimal effort on your part. Video Highlights.

User Experience 120

User Experience Process Customers 120

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. More leads?

Objectives and Key Results 117

Objectives and Key Results Promote Campaign Drivers/motivators 117

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. These AI “Aha!”’

Campaign 128

Campaign Launch Represent Strategize 128

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

A/B testing 123

A/B testing Campaign Lead generation Technology 123

Search Engine Land

MARCH 1, 2024

The “Add Responsive Display ad” recommendation in the Editor now provides recommended fields, making it easier for you to create responsive display ads. Most campaigns, excluding Video Sequence campaigns, that already support Target CPM can be upgraded to Reserve CPM with a one-time option. PMax migration with experiments.

Launch 127

Launch Campaign Process Customers 127

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content. Every role is as important as the next.

B2B 117

B2B Cross-sell Customers GTM 117