Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Marketers can use natural language processing (NLP) to ask questions about existing customer data.

Customers 102

Customers Campaign Repeat business Referrals 102

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Launch 115

Launch Process 115

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The big question for any AI updates is how the new tools will lead to conversions and other business goals. The big question for any AI updates is how the new tools will lead to conversions and other business goals.

Launch 107

Launch A/B testing Campaign Technology 107

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. Build that brand, nurture those relationships, optimize those processes — the results will follow.

Strategize 105

Strategize Negotiate Follow-up Growth 105

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Analytics Analytics is accessible to an increasing number of team members through the latest analytics dashboards. Get MarTech!

Teamwork 120

Teamwork Campaign B2B Launch 120

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customers 112

Customers Trust Campaign Closing 112

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 106

Product Objectives and Key Results Strategize Technology 106

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 84

Technology Technology Campaign Education 84

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines.

B2B 129

B2B Construction Strategize Growth 129

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. ” Get the daily newsletter search marketers rely on. .”

Strategize 106

Strategize Process Product 106

Partners in Excellence

MARCH 20, 2024

What are qualifying questions… ? I refine them, suggesting a certain industry or market. I test across different roles, markets, different issues. Again, the question is, “Why don’t our people know these things?” What are trends… ? How do I handle objections… ?”

Gaming 122

Gaming Engineering Presentation Start-ups 122

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 132

Strategize Education Price Service 132

Martech

NOVEMBER 2, 2023

Being able to ask a question in natural language is not a substitute for training. Readiness Lesson Assistance generates Seismic Learning lessons, assignments, questions and summaries. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration.

Campaign 113

Campaign Launch Trust Technology 113

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. Today: CRM. Here’s how.

CRM 98

CRM Strategize Technology Technology 98

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. It requires knowing data analytics, mathematical concepts, and the ability to think critically. Q: You’re a data scientist, but most marketers aren’t.

Engineering 99

Engineering Campaign Presentation Consult 99

Martech

MAY 3, 2024

If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. We see it at scale with marketing organizations today. What marketing sees as positive, finance may see as negative. Maybe the CEO would not have chosen the campaign the marketing team chose.

Trust 107

Trust Objectives and Key Results Campaign Finance 107

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Technology 141

Technology Technology Conversion Price 141

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 89

Sports Assembly Line Campaign Technology 89

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Digital Channels for Market Penetration : The shift from traditional to digital marketing channels is significant in the B2B space.

GTM 115

GTM B2B Technology Technology 115

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Social media is just one piece of the puzzle.

B2B 73

B2B X-functional Pitch Click Through Rate 73

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Gaming 114

Gaming Engineering Closing Service 114

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

Technology 142

Technology Technology Campaign Technique 142

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Campaign 145

Campaign B2B Technology Technology 145

Search Engine Land

JANUARY 31, 2024

For instance, Google Analytics events rarely match to conversions in Google Ads, for various reasons. You might find that Google Analytics records 80% of the conversions you track with a Google Ads pixel. This may be an analytics platform, a CRM, or a CDP. Get the daily newsletter search marketers rely on. See terms.

CRM 131

CRM Campaign Conversion Territory 131

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Click here to download! In your inbox.

Contract 116

Contract Price CRM Quota 116

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 83

Sports Assembly Line Campaign Technology 83

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

X-functional 114

X-functional Cross-sell Territory Retail 114

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 108

Technology Technology B2C Government 108

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Short and sweet.

Engineering 104

Engineering Gaming Closing Service 104

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? GA4 is a fundamentally different platform from Universal Analytics.

Healthcare 96

Healthcare Engineering Clients Meeting 96

Martech

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics?

Start-ups 110

Start-ups Product 110

Martech

JANUARY 17, 2024

Incorporating AI can make personalization even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals. Here are some of the common use cases: Enhanced customer insights and predictive analytics : These are fairly common features in modern CDPs.

Customers 96

Customers Campaign Process Technology 96

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Engineering 104

Engineering Consult Presentation Clients 104

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Data and analytics: CX transformation programs require a data-driven approach. They can help businesses stay agile and responsive to evolving customer needs and market dynamics. Questions for prospective consultancies: 1.

Customers 102

Customers Consult User Experience Strategize 102

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. GA4 is a fundamentally different platform from Universal Analytics.

Healthcare 100

Healthcare Price Clients Meeting 100