Search Engine Land

FEBRUARY 15, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple.

Service 117

Service Promote Launch Campaign 117

Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advertisers can now incorporate external links to new products or sales in their Reminder ads, enhancing the potential to convert interest into purchases. Reminder ads. in conversions.

Retail 116

Retail Campaign Launch Networking 116

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts.

Launch 98

Launch Presentation Growth Campaign 98

Search Engine Land

SEPTEMBER 20, 2023

Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later date. per month for a single Facebook page or Instagram account, or $34.99

Engineering 129

Engineering Meeting Customers Process 129

Search Engine Land

NOVEMBER 10, 2023

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Get the daily newsletter search marketers rely on. Shoppers in the U.S.

Conversion 118

Conversion Process Retail Price 118

Martech

MAY 2, 2024

The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover. They are working on a new and improved version and I can’t wait. It also automates marketing campaigns based on guest data.

X-functional 83

X-functional Appointment Promote Campaign 83

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. However, that number represents people who use social media in general.

Networking 124

Networking Trust Represent Entertainment 124

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. Mehta, who was presiding the federal antitrust trial, is expected to make a decision in the New Year. Still, marketers were not happy.

Retail 122

Retail X-functional Launch Non-Profits 122

Martech

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. Why we care.

Conversion 113

Conversion Process 113

Search Engine Land

JANUARY 24, 2024

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. Intellectual property reporting center (new). If you regularly use Meta’s IP Reporting Forms , the new reporting center could save you time. Get the daily newsletter search marketers rely on.

Follow-up 100

Follow-up Prospecting Process Product 100

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 136

Entertainment Sports Niche Retail 136

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K

E-commerce 109

E-commerce Retail Entertainment Launch 109

Search Engine Land

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.

Engineering 114

Engineering Conversion Process 114

ClickFunnels

JANUARY 26, 2022

The beauty of Internet marketing comes in the fact that you’re never tied down to a single source of revenue. By exploring these eight traffic sources, you can expand your bottom line and make sure you’re making the most of your marketing dollars. Who said email marketing was dead, again? Email Lists.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

User Experience 89

User Experience Advertising/ Marketing Launch Networking 89

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. These new features not only make it easier to see what videos are popular, but the new editing capabilities make content creation simpler and faster. New editing capabilities.

Networking 93

Networking Engineering Start-ups Conversion 93

Search Engine Land

APRIL 2, 2024

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. Tap “Draw”. Select a color.

Presentation 67

Presentation Process Conversion Customers 67

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Shoppers in the U.S. Why we care. ” “Customers in the U.S.

Conversion 90

Conversion Retail Price Engineering 90

Search Engine Land

NOVEMBER 27, 2023

For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. ” “The Shorts format opens up for a whole new way of approaching YouTube Ads. Get the daily newsletter search marketers rely on. Why we care.

Campaign 117

Campaign Engineering Consult Start-ups 117

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. With the new Meta Advantage+ Audiences , your creative is your targeting.

Promote 96

Promote Campaign Lead generation Follow-up 96

Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. The new layout is being displayed between Reels. The new layout is being displayed between Reels. Advertisers can disable this feature by opting out in Settings. ” Get the daily newsletter search marketers rely on.

CTR 90

CTR UX Consult User Experience 90

Search Engine Land

JULY 18, 2023

The social networking platform has: Introduced new editing tools. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. New video editing capabilities. Get the daily newsletter search marketers rely on. Redesigned video Explore. Simplified its video tab.

User Experience 95

User Experience Networking Start-ups Campaign 95

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Following Instagram’s lead. Why we care.

Promote 93

Promote Campaign Engineering Follow-up 93

Hubspot

OCTOBER 5, 2023

Whether you’re new to social selling or looking to revamp your strategy, you might be wondering where these social sellers are finding success. In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1.

Sell 71

Sell B2C Trust Prospecting 71

Search Engine Land

FEBRUARY 14, 2023

Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets. No live commerce.

E-commerce 87

E-commerce Retail Follow-up Campaign 87

Search Engine Land

NOVEMBER 3, 2022

Meta has just announced new tools to help creators reach new audiences, grow their communities, and monetize their content. Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. Subscriptions on Instagram. Testing a new set of virtual gifts tailored to specific content.

Education 89

Education Launch Engineering Sell 89

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Reporting Center. A new “Protecting Businesses” section on the Meta for Business website. New IP Reporting Center.

Strategize 99

Strategize Process Product Customers 99

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. Dig deeper: 5 new YouTube features coming soon to help creators 2. 62% used Instagram. Get the daily newsletter search marketers rely on. 67% used TikTok.

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

APRIL 14, 2023

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. You can read about Instagram’s new features here.

Campaign 74

Campaign Engineering Growth Process 74

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. These thoughtful touches improve satisfaction and encourage guests to leave glowing reviews, attracting new ones.

Hospitality 52

Hospitality Strategize Price Promote 52

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

Contact 84

Contact Campaign Service Conversion 84

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 105

B2C Lead generation B2B Campaign 105

Search Engine Land

NOVEMBER 22, 2023

a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. Australia market only. It’s unclear if the new tier will be rolled out to consumers in the US given the platform’s reliance on ad revenue in America. For $US10.50 Why we care. First look.

Strategize 107

Strategize Consult Campaign Engineering 107

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Generate different assets for a campaign with the background generation feature. We need to invest heavily here,” wrote new head of infrastructure Santosh Janardhan, an attendee.

Campaign 108

Campaign Meeting Service Process 108

Search Engine Land

JULY 11, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 96

Launch Follow-up Retail Networking 96

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 98

Launch Follow-up Retail Networking 98