Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. Marketing has changed a lot since then. The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey.

CRM 101

CRM Cold Call Campaign Niche 101

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Education 101

Education Finance Campaign Drivers/motivators 101

Search Engine Land

FEBRUARY 28, 2023

Seriously, no matter how you slice or dice the data, they have less than 10% of the market to Google’s ~80-90%+. They can scan and store information (read: patterns and moves) and then make decisions based on that data faster. Get the daily newsletter search marketers rely on. That’s a lot of cheddar.

Transportation 91

Transportation Gaming Angle Start-ups 91

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Engineering 101

Engineering Presentation Represent Prospecting 101

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Objectives and Key Results 99

Objectives and Key Results B2B Sales Technology 99

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Objectives and Key Results 122

Objectives and Key Results Education Start-ups Entertainment 122

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Everyone who wants to make a living online seems to feel trapped between two terrible options: Spam and force your way into getting people to pay attention and buy from you. We do talk to other people in our field.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Entertainment 78

Entertainment Sports Cross-sell Strategize 78

Hubspot

AUGUST 24, 2020

More people are interested in starting online businesses than ever before, and ecommerce is one of the most obvious options. But if you’re considering setting up an online store, or changing your focus in response to the current climate, you might be wondering what you should sell. The State of Ecommerce in 2020.

Niche 90

Niche Entertainment Retail Gaming 90

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing.

Education 78

Education E-commerce Prospecting Gaming 78

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Figure out how your product uniquely fits into the market and drive that message home. Even then, treat your marketing messaging as a living document to match your ever-evolving audience. The data is out there.

Niche 127

Niche User Experience Launch Transportation 127

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. AB Testing. Account-Based Everything / Revenue.

B2B 99

B2B E-commerce Cold Call Represent 99

ConversionXL

MARCH 19, 2013

And all of it should be based on actual research and data. Step #1: Gather data about the users. In person interviews and phone calls are best, but online surveys are also great. This is a great article on creating data-backed personas. Consumption pages. These pages let users enter and manipulate data.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. …podcasting is definitely worth considering throwing into the marketing mix. Want to reach your customers even when they’re not online? How Does This Data Translate To Opportunity? What Does This Mean For Me?

E-commerce 100

E-commerce Launch Non-Profits Start-ups 100

ConversionXL

OCTOBER 15, 2015

Bart Schutz , Online Persuasion : “The Attentional Bias is our tendency to pay more attention to emotionally dominant stimuli, and to neglect other relevant data when making decisions. How do they feel about being marketed to? You could even be interpreting data in the wrong way merely to confirm your idea or belief.

Conversion 132

Conversion A/B testing Niche UX 132

Salesforce

MARCH 25, 2024

Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to connect with the most sophisticated audience yet. What’s next for generative AI and marketing? It’s all possible with Data Cloud for Marketing. Our latest research tells you all you need to know.

Entertainment 119

Entertainment Technology Technology Trust 119

Martech

AUGUST 10, 2023

Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times. We have discovered a compelling answer that may hold the key to success for content marketers.

Objectives and Key Results 98

Objectives and Key Results B2B B2C Clients 98

Hubspot

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019. Marketing Land ). Videos get 21.2%

Consult 101

Consult Clients Pitch Entertainment 101

SaaStr

JULY 15, 2020

I don’t know what’s going on but I knew I wanted someone that would tell us exactly how it is, speak with data, be unvarnished and have enough wins both operationally as investor under his or her belt to not hide anything, just to share it how it is. And that’s a little bit disconnected from the public markets at the moment.

X-functional 60

X-functional E-commerce Growth Retail 60

Hubspot

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Entertainment 101

Entertainment Launch Promote Education 101

SaaStr

JUNE 10, 2021

You can view the full video here. Marten Mickos: Good morning, good afternoon, good evening, everybody at home or wherever you are, online or offline. Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. Mårten Mickos. My name is Marten Mickos.

Customers 55

Customers Price Contract Objectives and Key Results 55

Hubspot

NOVEMBER 12, 2018

Since late last week, the topic of online video has worked its way into a few headlines. First, it was announced that Facebook has launched Lasso : a short-form video app seemingly designed to compete with TikTok, which is a similar app allowing users to upload quick videos that are usually powered by a musical background.

Launch 73

Launch Niche Growth Follow-up 73

Hubspot

SEPTEMBER 27, 2016

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business.

Objectives and Key Results 77

Objectives and Key Results SQL Gaming Education 77

Hubspot

NOVEMBER 14, 2018

In other words, writes Stephen Shankland of CNET , the NYT is using Google AI to "turn a historic archive of more than 5 million photos into digital data that'll appear in the newspaper's features about history." Marketers, Take Note: Samsung Is Going All-In on Voice and Now Is the Time to Prepare. Read full story >> 6.

Territory 64

Territory Technology Technology Follow-up 64

Hubspot

AUGUST 8, 2014

We know all too well marketing changes at the speed of screen flicker. ” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. And guess what?

Entertainment 74

Entertainment Niche Follow-up Promote 74

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Campaign 98

Campaign B2B Lead generation CTR 98

Martech

DECEMBER 19, 2023

The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. While typical marketing speaks of what could be, case studies explain what has been. Here are three solid reasons why you should use case studies in your marketing: Influence decisions.

B2B 113

B2B Campaign Represent Strategize 113

Hubspot

JULY 20, 2020

For example, while millennials enjoy primarily shopping online , Gen Z -- an age group which is even more connected to technology -- surprisingly prefers shopping in stores. Luckily, there's plenty of data that reveals which products are most valuable to Gen Z. 5 Things Gen Z Will Spend Money On.

Education 101

Education Finance Price Retail 101