Search Engine Land

MARCH 14, 2024

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. Such a steep drop in search traffic for publishers is likely to lead in a sharp decline in digital ad revenue, according to Marc McCollum, executive vice president of innovation at Raptive.

Click Through Rate 122

Click Through Rate Networking Engineering Process 122

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices for advertisers and limiting their access to more budget-friendly alternatives. judge has ruled. The allegations.

Technology 94

Technology Technology Price Campaign 94

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

User Experience 102

User Experience Campaign Process Product 102

Search Engine Land

FEBRUARY 28, 2024

The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden. ” “These services adapt and evolve in partnership with those same publishers.

Legal 125

Legal Commission Construction Engineering 125

Martech

MARCH 1, 2024

The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden. These services adapt and evolve in partnership with those same publishers. The claims.

Commission 93

Commission Construction Legal Engineering 93

Search Engine Land

MARCH 7, 2024

There is no clear connection between social media engagement and page views for news publishers, according to a new study. Using social media to increase your coverage doesn’t seem to bring as much benefit as before for news publishers. ” Get the daily newsletter search marketers rely on. Why we care. The results.

Sports 117

Sports Represent Process 117

Search Engine Land

MARCH 27, 2024

billion publisher pages. Google took broader site-level enforcement action on more than 395,000 publisher sites, up markedly from 2022. ” Get the daily newsletter search marketers rely on. Google blocked or restricted ads from serving on more than 2.1 Business email address Subscribe Processing.

Launch 115

Launch Engineering Networking Promote 115

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road.

Gaming 103

Gaming Entertainment Consult Promote 103

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 117

Objectives and Key Results Campaign Government Launch 117

Search Engine Land

DECEMBER 29, 2023

Published Jan. Published Feb. Published Dec. Published March 1.) Published Jan. Published Oct. Published June 5.) Published Aug. Published April 13.) Published Feb. By Menachem Ani. Learn what you can do here. (By By Menachem Ani. By Adriana Stein. By Chelsea So. By Greg Finn.

Engineering 112

Engineering Lead generation Retail Campaign 112

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). However, marketers shouldn’t presume a delay, as there is still time for Google to resolve these issues. What the Competition and Markets Authority is saying. Why we care.

Government 133

Government Engineering Technology Technology 133

Search Engine Land

DECEMBER 7, 2023

This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. This feature offers publishers the chance to potentially increase revenue through programmatic demand. Get the daily newsletter search marketers rely on. Authorized Buyers. Open Bidders.

Legal 119

Legal Consult Process 119

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

A/B testing 96

A/B testing B2C Consult B2B 96

Search Engine Land

AUGUST 30, 2023

But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. Get the daily newsletter search marketers rely on. If not, don’t worry. Reader revenue manager.

Click Through Rate 139

Click Through Rate Follow-up Promote Engineering 139

Search Engine Land

NOVEMBER 2, 2023

Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Publishers are unlikely to see a difference in their earnings following these updates, according to Google’s research. What separate rates mean for publishers.

Technology 112

Technology Technology Follow-up Engineering 112

Search Engine Land

MAY 16, 2024

But I can’t remember an extended period of sustained negativity around the quality of Google’s Search results as I’ve seen over the past two years – both inside and outside of the search marketing industry. Google’s own data has shown that younger Internet users going to TikTok and Instagram instead of Google.

Gambling 103

Gambling Launch Follow-up Engineering 103

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Hospitality 110

Hospitality B2C B2B Construction 110

Search Engine Land

MARCH 5, 2024

Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Get the daily newsletter search marketers rely on. Google Ads is investigating reports of an issue impacting AdMob. Why we care. ” Update : Google confirmed this issue is now resolved.

Engineering 112

Engineering Service Process 112

Search Engine Land

NOVEMBER 2, 2023

Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction. Parasite SEO is when a third party publishes content on a larger website in order to leverage its authority and gain quicker traction. Get the daily newsletter search marketers rely on.

Niche 115

Niche Contract Follow-up Closing 115

Martech

FEBRUARY 1, 2024

The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. For advertisers and publishers. Why we care.

Launch 104

Launch Government Legal Trust 104

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. government’s Competition and Markets Authority. Publishers and advertisers may be less able to effectively identify fraudulent activity. ’ That’s the message from the U.K. CMA report.

Government 95

Government Engineering Service Customers 95

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. Get the daily newsletter search marketers rely on. Why we care.

Engineering 112

Engineering Growth Conversion Process 112

Search Engine Land

APRIL 29, 2024

Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. a publisher site, their social media feed, etc) before the user takes an action. .” a publisher site, their social media feed, etc) before the user takes an action.

Closing 91

Closing Start-ups Conversion Process 91

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Another is marketing analytics firm ChannelMix.

Advertising/ Marketing 109

Advertising/ Marketing Click Through Rate Cross-sell Government 109

Search Engine Land

MARCH 12, 2024

Google is making new real-time bidding buyers available in AdMob to “amplify revenue impact for app publishers.” ” Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob. ” Get the daily newsletter search marketers rely on. Real-time bidding buyers.

A/B testing 113

A/B testing Construction Gaming Campaign 113

Search Engine Land

FEBRUARY 27, 2024

Google denied the claims, saying Adalytics has a track record of publishing inaccurate reports that misrepresent Google’s products. Before the Adalytics report was published in November, all Pmax campaigns were automatically opted into the Search Partner Network and could not opt out. Get the daily newsletter search marketers rely on.

Networking 132

Networking Campaign Engineering Follow-up 132

Search Engine Land

APRIL 17, 2024

Google Discover is an especially important source of organic traffic for publishers. Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic. Business email address Subscribe Processing.

Entertainment 116

Entertainment CTR Click Through Rate User Experience 116

Search Engine Land

APRIL 18, 2024

As more and more people eagerly adopt AI content tools, it seems two schools of thought are emerging around how to use AI: AI enthusiasts believe that with the right tools, AI can crank out content ready to publish faster than you can say, “Google spam update.” I fall into the second camp. The risk is on you. The right AI tools.

Sports 110

Sports Niche User Experience Gaming 110

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 135

Trust Price Consult Clients 135

Search Engine Land

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Amazon will then use this data to enhance targeted advertising on the UK publisher’s sites, providing advertisers with more relevant and effective advertising opportunities. Why we care. Brand safety.

Process 106

Process Customers Sales 106

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. All publishers leveraging Microsoft Monetize to sell owned and operated inventory can use Monetize Insights to analyze their ad revenue performance. Monetize Insights should save publishers time.

Launch 98

Launch Drivers/motivators Price Up-sell 98

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). However, marketers shouldn’t presume a delay, as there is still time for Google to resolve these issues. What the Competition and Markets Authority is saying. Why we care.

Government 112

Government Engineering Technology Technology 112

Martech

MAY 16, 2024

Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 households.

Retail 95

Retail Entertainment B2B Campaign 95

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Strategize 104

Strategize Trust Legal Retail 104

Search Engine Land

OCTOBER 2, 2023

Powerful marketing. Tom Ruff, Head of Social at digital marketing agency Journey Further , said the new partnership has huge potential – but it will depend on how the companies share their data. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on.

Networking 142

Networking Campaign Follow-up Engineering 142

Search Engine Land

MARCH 11, 2024

Overcoming paid traffic acquisition costs requires MFA publishers to engage in aggressive monetization practices and arbitrage.” The Association of National Advertisers said in a report : “It is essential for marketers to maintain vigilance. ” Get the daily newsletter search marketers rely on. .”

Non-Profits 127

Non-Profits Gambling Drivers/motivators Government 127

Search Engine Land

FEBRUARY 5, 2024

Traditional vs. dynamic SEO metrics Dynamic metrics offer a more nuanced and timely understanding of SEO performance, complementing the static benchmarks: Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Below are examples of how customer-centricity can support and enrich SEO KPIs.

Lead generation 124

Lead generation User Experience Conversion Meeting 124