Search Engine Land

MAY 13, 2024

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. We’re all pushing the limits of search engines to see what works and what doesn’t.

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Engineering Legal Start-ups Trust 133

Search Engine Land

SEPTEMBER 10, 2021

Please visit Search Engine Land for the full article. We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.

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Engineering 72

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. Google’s global search engine market share dropped from 91.38% in March to 86.99% in April. If they’re true. By the numbers. Google’s U.S.

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Market share Territory Engineering Start-ups 123

Search Engine Land

MAY 8, 2024

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. 91% of those inspired by the TikTok search followed through with an action. 91% of those inspired by the TikTok search followed through with an action.

Entertainment 104

Entertainment Government Engineering Technology 104

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Why we care. The prediction.

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Engineering Entertainment Market share Consult 134

Search Engine Land

FEBRUARY 28, 2024

Google told Search Engine Land this ranking change was related to its improved SafeSearch algorithm, which made irrelevant adult content less likely to show up for many queries. msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?

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Engineering Launch Technology Technology 117

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Justice Department. And so everything was lower. That is competition.”

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Territory Engineering Market share Sell 113

Search Engine Land

MAY 14, 2024

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Reddit has been eyeing entering the search market after achieving 1 billion monthly searches, due at least in part to it’s content licensing agreement with Google.

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Search Engine Land

MAY 10, 2024

However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content through social interactions rather than just keyword searches. Understanding social search Social search continues to be a key driving force behind the evolution of search marketing.

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User Experience UX Technique Engineering 101

Search Engine Land

FEBRUARY 23, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S.

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Legal Government Manufacturing Contract 117

Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. These alternative platforms come packed with engaged users actively searching for products, inspiration and information.

Engineering 120

Engineering Campaign Education Service 120

Search Engine Land

MAY 9, 2024

However, this alert was an error, Meta confirmed to Search Engine Land. Get the daily newsletter search marketers rely on. Exclusions based on brand suitability and employment will still be allowed at the account level across all campaigns. Why we care. Business email address Subscribe Processing.

Campaign 105

Campaign Engineering Trust Service 105

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. It also brings personalization to search engines.

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Objectives and Key Results Click Through Rate User Experience Engineering 125

Search Engine Land

MARCH 15, 2024

Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and Microsoft’s Bing search engine while browsing in Chrome. Malware concerns. Providing choice. Why we care.

Engineering 104

Engineering Drivers/motivators Gaming Process 104

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Could OpenAI challenge Google Search? Why we care. The reality?

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Product Engineering Launch Market share 134

Search Engine Land

JANUARY 17, 2024

How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Positions itself in the market.

Entertainment 120

Entertainment Engineering Presentation Education 120

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. What are search ads?

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Price Meeting Quota Engineering 143

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

Engineering 121

Engineering B2B Pipeline Strategize 121

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). However, marketers shouldn’t presume a delay, as there is still time for Google to resolve these issues. What the Competition and Markets Authority is saying. Why we care.

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Government Engineering Technology Technology 133

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Get the daily newsletter search marketers rely on. See terms.

UX 91

UX Objectives and Key Results User Experience Legal 91

Search Engine Land

MAY 2, 2024

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall.

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Closing Government Legal Advertising/ Marketing 87

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 133

Engineering Non-Profits A/B testing Growth 133

Search Engine Land

MAY 16, 2024

I don’t know for a fact that people are searching less on Google. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” No blue links Google’s Search in the Gemini era video was telling. I just know it’s true. It took just 20.

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Gambling Launch Follow-up Engineering 109

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

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Trust Price Consult Clients 134

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. Content marketing. Email marketing.

CTR 136

CTR User Experience Engineering Strategize 136

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. And the problem only seems to be getting worse.

Engineering 136

Engineering Clients Networking Represent 136

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. The exclusive presence of this label on PMax campaign cards suggests the search engine is subtly trying to promote PMax over other campaign types. Get the daily newsletter search marketers rely on. Why we care.

Campaign 113

Campaign Consult Engineering Promote 113

Search Engine Land

FEBRUARY 8, 2024

How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. Dig deeper: Top 10 SEO benefits of building a brand that people trust Some SEOs don’t understand marketing I recently saw a tweet on X that went a bit like this.

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Service Engineering Growth Trust 124

Search Engine Land

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S.

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Government Contract Engineering Market share 127

Martech

FEBRUARY 26, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S.

Government 97

Government Legal Manufacturing Contract 97

Search Engine Land

APRIL 8, 2024

Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. market share in the CRM space, according to technology researcher Gartner. Get the daily newsletter search marketers rely on.

Customer Relationship Management 106

Customer Relationship Management CRM Relationship Management Engineering 106

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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Engineering Promote User Experience Drivers/motivators 122

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The search landscape is changing heavily. Ambiguous semantics Semantics aren’t always clear: It often takes multiple semantic entities to be presented in the right context to allow NLP engines to actually comprehend what the text is about.

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Engineering Networking Clients Construction 108

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. Get the daily newsletter search marketers rely on. How can marketers prepare for SGE?

Engineering 125

Engineering Niche Presentation Follow-up 125

Search Engine Land

FEBRUARY 29, 2024

Commenting on the new ad format and lack of information provided from Google, Higman told Search Engine Land: “What bothers me about most things that Google has rolled out recently is the lack of transparency.” Get the daily newsletter search marketers rely on. What are we calling this new ad format?

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X-functional Engineering Launch Clients 124