Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. ” Google was also expanding ad grants for COVID-19 public service announcements. Yep launched in 2022.)

Engineering 97

Engineering Launch Territory Government 97

Search Engine Land

JANUARY 9, 2023

Search Plus Your World didn’t cover content on Facebook, Twitter, or any social networks where content could be shared to a more limited audience. Twitter was quick to express concerns, stating that Search Plus Your World was “bad for people, publishers, news organizations and Twitter users.”

Government 91

Government Engineering Retail User Experience 91

Search Engine Land

JANUARY 16, 2023

Google shares tips for success in Google News search results. 2019: These 11 tips were largely established best practices – a good refresher, rather than new approaches. Google’s Video Sites Gain Market Share. Search Engine Land: Top Stories & Stats, Jan. From Search Marketing Expo ( SMX ). by Trond Lyngbø.

Engineering 91

Engineering Drivers/motivators Retail Conversion 91

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions. If it’s hard to succeed on Twitter, why bother?

Conversion 68

Conversion Niche Follow-up Promote 68

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Twitter As Utility, Like Running Water?

CTR 89

CTR Engineering Sports Launch 89

Search Engine Land

JANUARY 18, 2023

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far 2022: The legislation would have been a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms. Can Google Tell Us What Men and Women Are REALLY Thinking?

Real Estate 114

Real Estate Government Engineering Campaign 114

ConversionXL

OCTOBER 19, 2021

In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. The building blocks of a successful Facebook marketing strategy. A successful Facebook marketing strategy is built using ingredients that are important to any digital marketing strategy: 1.

CTR 134

CTR Follow-up Networking Conversion 134

Search Engine Land

FEBRUARY 19, 2023

It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter: “It looks like we dropped support for this around the time when we removed it from the help center. Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. million U.S.

E-commerce 94

E-commerce Engineering B2B Campaign 94

Lead Fuze

OCTOBER 20, 2023

Get ready for some transformative cold calling tips and techniques. Conclusion Cold Calling Tips and Techniques To be successful in cold calling, certain tactics can prove invaluable. This leads us directly into our next tip: active listening. This isn’t just advice; there are stats to back this up.

Cold Call 52

Cold Call Technique Objectives and Key Results Pitch 52

Search Engine Land

MARCH 11, 2023

Ecosia to join Chrome v81 default search engine choices 2020: The not-for-profit search engine joined Google, Bing, Yahoo and DuckDuckGo as an option in 47 markets. 2019: The new site mirrored the UI of Google Flights – would it have a similar impact on the hotel booking market? What will Google Hotels mean for online booking sites?

Engineering 92

Engineering CTR Networking Campaign 92

Sales Hacker

JUNE 5, 2019

Keep reading for 6 essential sales enablement tips you can use to power-up your sales results. 6 Essential Tips for Sales Enablement. TIP #1 FOR SALES ENABLEMENT: Build a culture of delivering value. TIP: When asking Marketing for Sales content, your request should include: The goal of the content piece.

B2B 95

B2B Pitch Follow-up Sales 95

Hubspot

JUNE 8, 2014

This blog post (and featured video) will walk you through three essential tips to getting more people to open your email. 4 Cool Little Things to Do With the New Twitter Profile [SlideShare]. This blog post will teach you about the neat new features that you can use to better promote your brand on Twitter.

Promote 72

Promote Contact 72

Sales Hacker

MAY 1, 2020

Facebook, Twitter, and other social media: Find out where they post, and what circles they run in. Sales pitch tips. Now you can make a splash with all the beautiful graphics and marketing slogans you’ve been waiting to unleash. Quick tips for using metrics. Tips for killer case studies. Sources you need to search.

Pitch 106

Pitch Presentation Sales Legal 106

Hubspot

APRIL 14, 2016

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". How to Use Medium: The Beginner's Guide for Marketers. My recommendation: Sign up for Medium using Twitter or Facebook.

Promote 77

Promote Sports Follow-up Start-ups 77

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. 2) Paul Roetzer.

B2C 77

B2C Follow-up CRM Gaming 77

Hubspot

JUNE 20, 2014

Not sure what to tweet on Twitter? If you''re just getting started or have been on Twitter for a while but feel that you haven''t really gotten anywhere with it, it can be hard to know what exactly what will make your followers engage with you. Replace @TwitterHandle with a person''s real Twitter handle (e.g. marketingtip).

Drivers/motivators 78

Drivers/motivators Entertainment Follow-up Start-ups 78

Hubspot

FEBRUARY 14, 2013

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Today, we launched our Make Love Not Spam campaign to support the creation of lovable marketing. 2) 43% of adults in the U.S.

A/B testing 77

A/B testing Campaign Contact Launch 77

Hubspot

APRIL 20, 2011

Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. There are 75 Million Twitter users worldwide.

Education 73

Education Follow-up Service Clients 73

Hubspot

APRIL 9, 2015

She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. So, why are we writing about live streaming dog-walking videos on a marketing blog? It''s a new tool that has a lot of potential uses for marketers like us. 5 Tips for Using Periscope.

Territory 78

Territory Follow-up Education Start-ups 78

Anthony Cole Training

APRIL 15, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Sales Tips (34). In the book, "House Advantage" , the author, Jeffery Ma, goes into great detail about how pitchers prepare for each and every game by studying video and stats of each and every opposing batter in several scenarios.

Objectives and Key Results 174

Objectives and Key Results Sales Presentation Drivers/motivators 174

Hubspot

MAY 28, 2019

If you have questions or want to learn more about anything mentioned below, you can contact or follow Steve on Twitter at @StevenJMesser. Product Management Practices for Content Marketing. And they don’t just comb the internet for stats to drop into their decks. Generative and Evaluative User Research. Things to stop doing.

Product 78

Product Start-ups Launch Follow-up 78

Hubspot

APRIL 4, 2016

For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. Timing is Everything.

B2B 56

B2B Healthcare Technology Technology 56

Anthony Cole Training

NOVEMBER 11, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Sales Tips (34). I wont list his stats - induction into the baseball players Hall of Fame speaks for itself. Follow Me on Twitter! Hire SalesPeople Who Can and Will Sell in These Tough Markets. Tony Cole on TV. Alltop.com.

Objectives and Key Results 174

Objectives and Key Results Sports Sales Drivers/motivators 174

Hubspot

NOVEMBER 20, 2017

It makes the company seem like a great place to work and drops some impressive growth stats. It’s highly scalable -- note this InMail could work for any content marketer. LinkedIn InMail Tips. According to LinkedIn marketer Neha Mandhani, personalized messages are 15% more successful than canned ones. What do you think?

X-functional 101

X-functional Networking Contact Pitch 101

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. Specifically, we’re experts at branding ourselves via Facebook, Twitter, Snapchat, etc.

B2B 87

B2B Objectives and Key Results Represent B2C 87

Hubspot

APRIL 9, 2014

More marketing doesn''t always mean better marketing. Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. but enticing people to click on your landing page links on Twitter is a whole other story.

Promote 76

Promote Follow-up Start-ups Prospecting 76

Hubspot

SEPTEMBER 12, 2013

Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). As companies, how the heck would we have marketed ourselves? The question we should be asking is: have marketers ? A lot has changed in 22 years. Think about it.

Cold Call 78

Cold Call Appointment Entertainment Promote 78

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. Create dedicated social media pages and profiles, which can help with market research and spread the word about your product. Social Links.

Campaign 127

Campaign Product Launch Referrals 127

Hubspot

JUNE 1, 2011

Before we dive into some tips of running a successful contest using social media, here are some great examples: Social Media Contest Example 1: Looking for some extra cash? Tips and Takeaways. In the case of HubSpot’s Website Grader contest, using Twitter to tweet your website’s grade is the required method for entry.

Promote 65

Promote Launch Start-ups Networking 65

Hubspot

DECEMBER 18, 2013

But when you put your marketing hat on in 2014, what is it you''ll be working on? Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month?

Drivers/motivators 68

Drivers/motivators Follow-up Start-ups Customers 68

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), The thing is, Instagram can do whatever the heck it wants.

User Experience 76

User Experience Networking Sports Launch 76

Hubspot

JANUARY 26, 2011

The service that lets users check in to real-world locations recently released some stats about its 2010 growth. In the past, we have reported how local businesses can use Foursquare to their marketing advantage. For marketers interested in location-based marketing, the infographic below shares some very interesting information.

Growth 66

Growth Networking Service 66

Hubspot

FEBRUARY 6, 2013

Personalized email marketing : We have the technology! Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful. So, what are some ways you could make your email marketing more personal? 4) Twitter. That's all! thanks guys).

Gaming 78

Gaming Follow-up User Experience Price 78

Hubspot

JULY 8, 2011

Here are several title examples of top-viewed blog posts we've written and the lessons you can learn from them: Title Tips From Top-Performing Blog Posts. 12 Quick Tips to Search Google Like an Expert " (196,462 Views to Date). Title Tip: Be descriptive, clear, and to-the point. If I'm a marketer (and I am!)

Launch 63

Launch Education Presentation 63

ConversionXL

JANUARY 30, 2013

These stats make a good case that if you and your brand is active on social networks, you can get rewarded – if you do it right. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. Turns out that from total sales made online Facebook accounted for only 4%, Twitter for 2%, Pinterest for measly 1%.

E-commerce 134

E-commerce Networking Sales Promote 134

Hubspot

SEPTEMBER 29, 2014

New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. How can I use it in my marketing? Before we get to the instructions, let''s see how you can use it in your marketing using some examples of brands that have done it well. Tell us your tips in the comments below! Just remember: Move slowly.

Follow-up 76

Follow-up Start-ups Technology Technology 76