Search Engine Land

APRIL 16, 2024

But in my experience, it’s rare for SEOs to take a comprehensive approach to customer understanding that involves conversations across teams and fluency with different tools. Recurring check-ins with those teams (hint: keep it as easy as possible for them to communicate learnings with you) is a great use of your time.

CTR 112

CTR Growth Campaign Service 112

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Legal 119

Legal Strategic partnership Contract Trust 119

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Marketing this then becomes a conversation, not a sales pitch.

Pitch 106

Pitch Product Electricity Healthcare 106

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Engineering 115

Engineering Networking Clients Construction 115

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 126

B2B Manufacturing Technology Technology 126

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 106

Product Objectives and Key Results Strategize Technology 106

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Customers 101

Customers Campaign Repeat business Referrals 101

Martech

MAY 16, 2024

Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience.

Customers 107

Customers B2C UX User Experience 107

Martech

SEPTEMBER 8, 2023

Getting to all the sessions and programs was impossible even with a small team. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. The event team closest to the content has hit their KPIs and moved on to the next event.

Campaign 124

Campaign Relationship building Pipeline Strategize 124

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Niche 130

Niche Negotiate Legal Contract 130

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

CTR 92

CTR Electricity Real Estate X-functional 92

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Understandably, the impact for UX is much greater, as UX is focused on optimizing the experience to drive better results. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. See terms.

UX 95

UX Objectives and Key Results User Experience Legal 95

Sales Pop!

MAY 20, 2024

The more your audience engages with your app or signs up for a monthly dog treat box, the more you build a community around your brand. So let’s talk about engagement — as well as how to foster it with personalized sales. Engaged audiences also provide valuable feedback, helping you understand what they like or don’t like.

Campaign 52

Campaign Customers Click Through Rate Appointment 52

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

B2B 113

B2B B2C Non-Profits Education 113

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Hybrid names (e.g.,

Strategize 107

Strategize B2B Legal Launch 107

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 123

Go To Market Lead generation Sales Meeting 123

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. Collaborating with the SEO team ensures new pages are discoverable, enhancing visibility and engagement.

Objectives and Key Results 120

Objectives and Key Results Strategize Non-Profits User Experience 120

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. The ecommerce customer journey encompasses the complete end-to-end experience, starting from the first interaction with a brand’s online store and culminating in the final purchase.

Customers 101

Customers User Experience Referrals B2B 101

Salesforce

SEPTEMBER 11, 2023

We found that currently 73% of customers expect companies to understand their unique needs and expectations. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Anticipate your customers’ needs — and tailor your messaging to fit those needs.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. When passing people over to the team with a knack for pounding an inbox, these details matter. Contradiction? Let’s explore.

B2B 119

B2B Lead generation GTM CRM 119

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. Every year the bar gets raised.

Customers 143

Customers Retail GTM Trust 143

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Martech

NOVEMBER 6, 2023

To achieve this, they must understand what motivates B2B buyers. Understand the complexities of their relationships. B2B buyers need to trust your brand. Appealing to these needs requires a deep understanding of your products and services’ benefits. A great customer experience matters for B2B, just as in B2C. Scalability.

B2B 135

B2B Customers B2C Cold Call 135

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Highspot

MARCH 21, 2024

Despite this, many sales emails find their resting place in the trash, unopened and unread. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. What are the Different Types of Sales Emails? A recent McKinsey & Co.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

Product 128

Product Contract Drivers/motivators SQL 128

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. For digital marketing agencies, driving campaigns is only half the battle. Establishing shared processes for both teams.

Clients 108

Clients Closing Objectives and Key Results SQL 108

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 106

B2B Objectives and Key Results Strategize CRM 106

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). Go grab a celebratory cup of coffee!

CRM 107

CRM Contact Technology Technology 107

Salesforce

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Territory 59

Territory Follow-up Trust Start-ups 59

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. You better believe I’m writing about that.

Technology 99

Technology Technology Campaign Promote 99

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 116

B2B Customers Objectives and Key Results Price 116

Search Engine Land

MAY 15, 2023

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. UK, and India, struggle despite more branded traffic. is branded, and only 5.6% is non-branded. Even unicorns from ​​fast-growing regions, such as the U.S.,

Engineering 119

Engineering Growth Education Territory 119

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result?

Objectives and Key Results 74

Objectives and Key Results SQL Sales Campaign 74

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Interested to learn more?

Cross-sell 52

Cross-sell GTM Technology Technology 52