Search Engine Land

APRIL 19, 2023

The move has sparked frustration, particularly due to Apple’s lack of communication about the change, which will impact the architecture of numerous websites. Apple is closing a loophole that allowed websites to pass off third-party partners as first-party cookies. What’s happening. Why integration is key.

Technique 88

Technique Engineering Campaign Service 88

ConversionXL

JULY 22, 2021

The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. Technical errors.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

JANUARY 31, 2024

Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. The other main traffic channels are: Paid traffic: When users reach a website via ads on search engines, such as Google. Direct : When users get to a website directly by entering the URL.

Referrals 135

Referrals Cross-sell Engineering Conversion 135

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Unifying marketing technologies. Assess your current system architecture and platforms.

Transportation 112

Transportation Technology Technology Consult 112

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

Drivers/motivators 124

Drivers/motivators Meeting Launch Referrals 124

Search Engine Land

NOVEMBER 13, 2023

This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. Attention unlocks efficiency The pivotal paper “ Attention is All You Need ,” introduced the transformer architecture. SUBSCRIBE See terms.

Objectives and Key Results 121

Objectives and Key Results Networking Technology Technology 121

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched.

Engineering 104

Engineering Click Through Rate Follow-up Service 104

Search Engine Land

JUNE 22, 2023

Building a website or changing platforms involves plenty of moving parts. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. This article breaks down some key steps during the website development (or replatform) phase and why the SEO process needs to be ongoing.

Launch 97

Launch Engineering Promote Strategize 97

Search Engine Land

AUGUST 28, 2023

This is especially applicable to sites that suffer from poor architecture. For example, different filtering combinations on a site with faceted navigation may result in exponentially expanding volumes of parameter URLs spawning on a website. The best practice is to implement correct URL architecture and supporting redirects.

Territory 97

Territory User Experience UX Engineering 97

Search Engine Land

FEBRUARY 23, 2024

I am the first generative AI chatbot for search marketers. Indexing: It is crucial to check how many pages of your website are indexed by search engines. This can be done by navigating to your desired search engine and entering your website’s URL. I am trained with Search Engine Land content.

Construction 114

Construction Engineering Presentation User Experience 114

Search Engine Land

JUNE 21, 2023

Here are some use cases of AI in search marketing. Get the daily newsletter search marketers rely on. use proper schema architecture. Content must be discoverable Your CMS, technical infrastructure, server and website architecture, and hosting environment should allow easy content discovery. Keyword research.

Strategic planning 87

Strategic planning Engineering User Experience Strategize 87

Search Engine Land

FEBRUARY 7, 2023

Get the daily newsletter search marketers rely on. Their classifications are likewise based on URL patterns and website architecture. You can also noindex other pages on the website that you acknowledge aren't of the highest quality to improve the ratio of good-quality pages to bad-quality pages on the site.

Presentation 91

Presentation Engineering Process Product 91

Search Engine Land

MARCH 28, 2024

Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. Ensure you review the holiday and other seasonal schedules in the impacted markets, as they may differ from the home market.

Territory 91

Territory Launch Contract Follow-up 91

Search Engine Land

FEBRUARY 23, 2024

Migrating a large website is always daunting. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Step 1: Crawl your live website with Screaming Frog You’ll need to perform a standard crawl on your website. Get the daily newsletter search marketers rely on.

Process 139

Process Start-ups Service 139

Search Engine Land

MAY 9, 2024

By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. Get the daily newsletter search marketers rely on. This could mean that we go to Tripadvisor, TikTok, YouTube or any website/ search engine that comes to mind. We’re optimizing for AI.

Engineering 104

Engineering Angle UX Trust 104

Search Engine Land

AUGUST 1, 2023

However, for a well-established website, external tools will rarely match the behavioral footprints left by your customers on your platform. Get the daily newsletter search marketers rely on. Focusing on various aspects of search behaviors to improve understanding of what users want could prove far more effective in the long term.

Territory 96

Territory Engineering User Experience Presentation 96

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Get the daily newsletter search marketers rely on.

User Experience 102

User Experience Engineering Represent Strategize 102

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. This can have implications for architecture, data services and integrations. Dig deeper: What is marketing work management? For marketing channels, how do we manage consent?

UX 89

UX Process Prospecting Service 89

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design.

E-commerce 98

E-commerce Clients Promote Construction 98

Search Engine Land

FEBRUARY 8, 2024

How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. Dig deeper: Top 10 SEO benefits of building a brand that people trust Some SEOs don’t understand marketing I recently saw a tweet on X that went a bit like this.

Service 125

Service Engineering Growth Trust 125

ConversionXL

JULY 28, 2020

This post takes you through examples of online nudges and how these fit within nudge theory , so that you can implement them on your website. We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. So how do we use nudges for marketing?

X-functional 163

X-functional Drivers/motivators Retail Price 163

Search Engine Land

MARCH 3, 2023

The ad includes a brief video with overlaid text and a button that directs users to Kohl’s website, which opens within the Pinterest app, rather than a separate tab. In 2022, the platform allowed marketers to transform their Idea Pins into advertisements. How it works.

Retail 97

Retail Promote Price Engineering 97

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. SUBSCRIBE See terms.

Launch 125

Launch Engineering Technology Technology 125

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Jennifer Luby , Salesforce marketing cloud architect at the global consulting company JourneyBlazers. So I started to do that, literally growing with the marketing technology industry as we know it.

Territory 88

Territory Education Contract Consult 88

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. While both aim to bolster website performance, they operate on different mechanisms and timelines. Google’s Core Web Vitals underscore the importance of having a fast, reliable website. Dig deeper: What is technical SEO?

A/B testing 115

A/B testing UX User Experience Engineering 115

Search Engine Land

MARCH 11, 2024

Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches. Think of it like this: In the past, if you searched for “jaguar,” a search engine would primarily look for websites containing that exact word.

Niche 123

Niche Strategize Engineering Represent 123

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? Get the daily newsletter search marketers rely on.

User Experience 97

User Experience Engineering Presentation Technology 97

Search Engine Land

JANUARY 27, 2023

That money is much needed in creating a great website with great user experience and helpful content.” Just going after links won’t cut it in most markets either. You might be better off with a bigger content marketing spend than allocating dollars on link building. Get the daily newsletter search marketers rely on.

UX 99

UX Objectives and Key Results User Experience Consult 99

Salesforce

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Prioritize efficiency.

Retail 98

Retail B2C Territory Technology 98

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic.

Niche 129

Niche User Experience CTR Click Through Rate 129

Hubspot

APRIL 6, 2023

Adapting your website for mobile use also means the bounce rate will be lower, resulting in fewer abandoned carts. By optimizing your website for mobile use, you can meet consumers where they are. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

B2B 73

B2B B2C Retail Manufacturing 73

Hubspot

OCTOBER 18, 2018

This stress intensifies even more when you’re lost and you actually have to be somewhere, which is similar to how website visitors feel when they land on a jumbled website. That’s why over 55% of visitors only spend 15 seconds engaging with websites. What is website architecture?

UX 74

UX User Experience Engineering Follow-up 74

Search Engine Land

MARCH 1, 2023

Get the daily newsletter search marketers rely on. This architecture firm showcases work they've done in various towns and cities. What a beautiful way to showcase their architectural designs and get the city names into their various pages. That’s the whole purpose of the alt tag after all.) SUBSCRIBE See terms.

Real Estate 102

Real Estate Sports Entertainment Service 102

Search Engine Land

DECEMBER 6, 2022

The same is true for your ecommerce website. information architecture and taxonomy) matter quite a bit in SEO. This hypothetical grocery store is akin to the ecommerce website with “Shop” in the navigation. Once you’ve clicked through, you get a list of every product available on the website.

UX 89

UX Manufacturing User Experience Cross-sell 89

Search Engine Land

MAY 20, 2024

It’s the same for email marketing. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Get the daily newsletter search marketers rely on.

Niche 119

Niche UX Construction Start-ups 119

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Retail 98

Retail Appointment Price Strategize 98

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

Electricity 98

Electricity Launch Engineering Follow-up 98